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  • All HBS Web  (5,191)
    • People  (2)
    • News  (900)
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  • March–April 2020
  • Article

Pricing Policies that Protect your Brand

By: Ayelet Israeli and Eugene F. Zelek Jr.
When customers seek out online deals, it seems like a win for everybody: Brands, retailers, dealers, and distributors sell more goods, and buyers get a bargain. What's not to like? Here's the problem: Lured by rock-bottom online prices, customers often end up dealing... View Details
Keywords: Price; Policy; Brands and Branding; E-commerce
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Israeli, Ayelet, and Eugene F. Zelek Jr. "Pricing Policies that Protect your Brand." Harvard Business Review 98, no. 2 (March–April 2020): 76–83.
  • 2007
  • Other Paper

Venture Capital and Private Equity Distributions: Pricing Policies and Price Reactions

By: P. Gompers, Andrew Metrick and Timothy Dore
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Gompers, P., Andrew Metrick, and Timothy Dore. "Venture Capital and Private Equity Distributions: Pricing Policies and Price Reactions."
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price... View Details
Keywords: by Dina Gerdeman; Retail
  • December 2002
  • Article

The Pricing of Event Risks with Parameter Uncertainty

By: K. A. Froot and S. Posner
Keywords: Catastrophe Risk; Corporate Finance; Cost Of Capital; Banking And Insurance; Asset Pricing; Hedging; Banking; Insurance; Decision Choice And Uncertainty; Financial Markets; Policy; Risk Management; Natural Disasters; Insurance Industry
Citation
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Froot, K. A., and S. Posner. "The Pricing of Event Risks with Parameter Uncertainty." Geneva Papers on Risk and Insurance: Theory 27, no. 2 (December 2002): 153–165. (Revised from NBER Working Paper no. 8106, February 2001.)
  • May 1997
  • Article

Transfer Pricing with ABC

By: Robert S. Kaplan, Dan Weiss and Eyal Desheh
Keywords: Price
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Kaplan, Robert S., Dan Weiss, and Eyal Desheh. "Transfer Pricing with ABC." Management Accounting (May 1997): 20–28. (Winner of Institute of Management Accountants. Lybrand Certificate of Merit presented by Institute of Management Accountants​.)
  • June 2023 (Revised December 2023)
  • Simulation

Hometown Foods Pricing Calculator

By: Julian De Freitas and Jeremy Yang
HBS website digital supplement to case 522-087. View Details
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De Freitas, Julian, and Jeremy Yang. "Hometown Foods Pricing Calculator." Harvard Business School Simulation 523-708, June 2023. (Revised December 2023.) (Click here to access this case.)
  • June 1995 (Revised October 1999)
  • Case

Microsoft Corp.'s Pricing Policies

Describes the antitrust issues that arose in 1994 and 1995 with respect to Microsoft's marketing practices. View Details
Keywords: Law; Monopoly; Information Technology Industry
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McGahan, Anita M., and Julia Kou. "Microsoft Corp.'s Pricing Policies." Harvard Business School Case 795-173, June 1995. (Revised October 1999.)
  • 1971
  • Chapter

At What Price Paternalism

By: James E. Austin
Keywords: Management Style
Citation
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Austin, James E. "At What Price Paternalism." In Comparative Management: Organizational and Cultural Perspectives.Stanley Davis Series. Prentice Hall, 1971.
  • 2002
  • Working Paper

Price Pressure Around Mergers

By: Mark Mitchell, Todd Pulvino and Erik Stafford
Citation
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Mitchell, Mark, Todd Pulvino, and Erik Stafford. "Price Pressure Around Mergers." Harvard Business School Working Paper, No. 03-029, September 2002.
  • May 1991
  • Background Note

Inventory Pricing and Analysis

By: David F. Hawkins
Keywords: Asset Pricing
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Hawkins, David F. "Inventory Pricing and Analysis." Harvard Business School Background Note 191-150, May 1991.
  • Article

Price and Quality Decisions by Self-Serving Managers

By: Marco Bertini, Daniel Halbheer and Oded Koenigsberg
We present a theory of price and quality decisions by managers who are self-serving. In the theory, firms stress the price or quality of their products, but not both. Accounting for this, managers exploit any uncertainty about the cause of market outcomes to credit... View Details
Keywords: Causal Reasoning; Self-serving Bias; Strategic Orientation; Managerial Decision-making; Price; Quality; Decision Making; Theory
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Bertini, Marco, Daniel Halbheer, and Oded Koenigsberg. "Price and Quality Decisions by Self-Serving Managers." International Journal of Research in Marketing 37, no. 2 (June 2020): 236–257.
  • 17 Jan 2024
  • HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

businesses today will need to lean hard on psychological pricing strategies to convince customers to overcome their reluctance to spend, according to recent research by Elie Ofek, the Malcolm P. McNair Professor of Marketing at Harvard... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Retail
  • 30 May 2018
  • Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

The line gets blurry for shoppers when retailers won't honor their online prices in-store. (Kwangmoozaa) While shopping for my 10-year-old daughter’s Halloween costume last October, I pulled out my smartphone and hopped online to see if... View Details
Keywords: by Dina Gerdeman; Retail
  • 2007
  • Working Paper

The Price of Capital: Evidence from Trade Data

By: Laura Alfaro and Faisal Ahmed
We use highly disaggregated data on trade in capital goods to study differences in the price of capital across countries. This strategy is motivated by the fact that most countries import the bulk of machinery equipment from a small number of industrialized countries.... View Details
Keywords: Price; Goods and Commodities; Trade
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Alfaro, Laura, and Faisal Ahmed. "The Price of Capital: Evidence from Trade Data." Harvard Business School Working Paper, No. 07-073, April 2007. (Revised March 2010.)
  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When driving these days, do you look at the View Details
Keywords: by John Quelch
  • October 1988 (Revised December 1989)
  • Case

Siemens Electric Motor Works (B): Pricing Interdivisional Sales

Examines Siemens' policy for pricing products transferred between the manufacturing and sales divisions of their Electric Motor Works, where both are profit centers. It is unique in that the organizational linkage between the product costing system and the transfer... View Details
Keywords: Production; Price; Organizational Structure; Profit; Business Processes; Manufacturing Industry
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Wruck, Karen. "Siemens Electric Motor Works (B): Pricing Interdivisional Sales." Harvard Business School Case 189-090, October 1988. (Revised December 1989.)
  • May 2008 (Revised September 2009)
  • Case

Radiohead: Music at Your Own Price (A)

By: Anita Elberse and Jason Bergsman
In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a... View Details
Keywords: Music Entertainment; Price; Marketing Strategy; Distribution; Problems and Challenges; Online Technology; Music Industry
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Elberse, Anita, and Jason Bergsman. "Radiohead: Music at Your Own Price (A)." Harvard Business School Case 508-110, May 2008. (Revised September 2009.)
  • December 1999 (Revised November 2000)
  • Background Note

Pricing and Market Making on the Internet

By: Robert J. Dolan and Youngme E. Moon
Considers the impact of the Internet on how market exchanges will take place. Discusses the role of shopping agents and alternatives to fixed prices such as negotiations, auctions, and exchanges. View Details
Keywords: Price; Marketing Strategy; Auctions; Digital Platforms; Negotiation; Internet and the Web
Citation
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Dolan, Robert J., and Youngme E. Moon. "Pricing and Market Making on the Internet." Harvard Business School Background Note 500-065, December 1999. (Revised November 2000.)
  • 2025
  • Working Paper

Tracking the Short-Run Price Impact of U.S. Tariffs

By: Alberto Cavallo, Paola Llamas and Franco Vazquez
This paper examines the short-run impact of the 2025 U.S. tariffs on consumer prices using a unique integration of high-frequency retail pricing data, product-level country-of-origin information, and detailed tariff classifications. By linking daily prices from major... View Details
Keywords: Tariffs; Trade; Price; Inflation and Deflation
Citation
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Cavallo, Alberto, Paola Llamas, and Franco Vazquez. "Tracking the Short-Run Price Impact of U.S. Tariffs." Working Paper, April 2025.
  • 2014
  • Working Paper

Bride Price and the Returns to Education

By: Nava Ashraf, Natalie Bau, Nathan Nunn and Alessandra Voena
Traditional cultural practices can play an important role in development, but can also inspire condemnation. The custom of bride price, prevalent throughout sub-Saharan Africa and in parts of Asia as a payment of the groom to the family of the bride, is one example. In... View Details
Keywords: Zambia; Indonesia
Citation
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Ashraf, Nava, Natalie Bau, Nathan Nunn, and Alessandra Voena. "Bride Price and the Returns to Education." Working Paper, November 2014.
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