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  • 12 Nov 2013
  • First Look

First Look: November 12

GlaxoSmithKline: Sourcing Complex Professional Services Pharmaceutical company GlaxoSmithKline (GSK) uses an innovative new approach to procuring outside legal counsel: it replaces relationship-based selection and law firms' traditional... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

speed. We apply our model to shopping mall configuration and sales. We find that competition effects dominate within retail store categories, but that agglomeration effects exist across store categories. We find positive causal brand... View Details
Keywords: Sean Silverthorne
  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

latter to price lower and thereby increase total consumer traffic. Download the paper: http://www.hbs.edu/research/pdf/08-010.pdf Exclusivity and Control Authors:Andrei Hagiu and Robin S. Lee Abstract We analyze platform competition for... View Details
Keywords: Martha Lagace
  • 25 Feb 2014
  • First Look

First Look: February 25

https://www.hbs.edu/faculty/Pages/item.aspx?num=45998 Firm Competitiveness and Detection of Bribery By: Serafeim, George Abstract—Using survey data collected from senior corporate executives around the world I analyze how detection of... View Details
Keywords: Sean Silverthorne
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

of one of the top pharmaceutical companies in the world. Vasella, an avowed advocate of diversification, had expanded the scope of the company and structured it into 16 distinct business units ranging from animal health to oncology while... View Details
Keywords: Carmen Nobel
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55610 Assortment Rotation and the Value of Concealment By: Ferreira, Kris J., and Joel Goh Abstract— Assortment rotation—the retailing practice of changing the assortment of products offered to customers—has recently been... View Details
Keywords: Dina Gerdeman
  • 21 May 2013
  • First Look

First Look: May 21

pharmaceutical sales teams in Belgium and sports teams in Canada. These results suggest that a minor adjustment to employee bonuses-shifting the focus from the self to others-can produce measurable benefits for employees and... View Details
Keywords: Sean Silverthorne
  • 20 Jan 2015
  • First Look

First Look: January 20

they will not match prices across channels. Using a game-theoretic model, we investigate the strategic forces behind the adoption (or non-adoption) of self-matching across a range of competitive scenarios, including a monopolist, a mixed... View Details
Keywords: Sean Silverthorne
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

framing price appropriately.” Alternatively, currently popular strategic doctrine has many executives sailing off, like Ahab or Sinbad, in search of "blue oceans"—market spaces where allegedly no one else is fishing. Avoiding View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 02 Mar 2010
  • First Look

First Look: March 2

superior performance and competitive advantage at the individual, organizational, and social levels and 2) empowers the three virtue phenomena of morality, ethics, and legality. We also demonstrate that applying cost-benefit analysis to... View Details
Keywords: Martha Lagace
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

the customer knowledge gained from conducting market research at the front end of NPD affects which of these opportunities the firm should pursue. Pitfalls in analyzing the customer data are described, along with guidelines on how to overcome them. The impact of View Details
Keywords: Martha Lagace
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

profits when one side is subsidized in equilibrium. By contrast, if platforms make positive margins on both sides, the same investment has the regular, expected effects. Our analysis implies that the strategy space and the logic of View Details
Keywords: Martha Lagace

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