Personal Selling - Publications - Faculty & Research

19 Apr 2004
Research & Ideas

Birth of the American Salesman

were rooted in craftwork traditions, seldom exhibited a similar interest in mass selling campaigns. Salesmanship flourished in America for cultural reasons as well. In a country that, from the outset, held democratic elections and had no... View Details

Keywords: by Laura Linard

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

have little strategic impact.10 Think, in many selling situations, about the design of PowerPoint presentations: some folks are much better than others in doing this, but how much impact do the slides have versus other sales tasks? Other... View Details

Keywords: by Carmen Nobel

22 Apr 2019
Research & Ideas

Why Salespeople Struggle at Leading

Magazine, “Sales Managers Must Manage” “A micromanager’s growth is bounded by what they can personally get involved in,” Cespedes says. “Managing is about leveraging not only what you do, but how you get other people to do things. If you... View Details

Keywords: by Dina Gerdeman

07 Jun 2023
Blog Post

My One Case: MBA Class of 2023 Looks Back

class did you read this case?In Managing Service Operations during my EC year with Professor Ryan Buell. How do you see yourself applying the lessons from this case in your future endeavors?My post-graduation focus is on growing and View Details

07 Jul 2021
Book

Good News for Disgraced Companies: You Can Regain Trust

providing a warm, welcoming, personalized experience at every level, from executives and managers to housekeeping and wait staff. And Patagonia has demonstrated its pro-environment stance by continually re-examining its practices—from... View Details

Keywords: by Lane Lambert

25 Jun 2012
Research & Ideas

Collaborating Across Cultures

"affective trust," an emotional belief that another person has one's best interests at heart. "Affective trust is especially critical in creative collaboration because unlike collaboration that merely involves the sharing of labor,... View Details

Keywords: by Michael Blanding

22 Nov 2023
News

So You Want to Join a Startup

are, what are you good at? What are you interested in? What are your passions? Where do you think you can add value to an organization? And I touch on the general topic of, are you a startup person and what does it mean to work in a... View Details

05 Feb 2008
First Look

First Look: February 5, 2008

selling the client firm's stock. This overweighting is not explained by superior information. We quantify a potentially large benefit to the 401(k) sponsor firm of having its price propped up by its trustee fund's more severe... View Details

Keywords: Martha Lagace

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

proposals, and quality evaluations for more than 12,000 evaluator-proposal pairs. The analysis shows that solicitations offering a personal reward for top submissions boost participation rates without affecting submission quality. We show... View Details

Keywords: Dina Gerdeman

09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

like that was explicitly designed to engage the drives, the skills, the smarts, and the emotions of such people in a collaborative effort to design, produce, and sell products and services of value to the wider world? After we have... View Details

Keywords: by Paul Lawrence & Nitin Nohria

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

decision, but to guide and mentor the team through the decision process. You may interview candidates at this stage, too, but I suggest this be to help a junior manager resolve concerns they have about the candidate or probe more deeply on areas in which they feel less... View Details

Keywords: by Julia Austin

17 Apr 2022
Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

personally profit by violating the law or by harming or misleading others. The stakes can be enormous, especially when a big transaction or career-making decision is involved. This means people in business often face much larger... View Details

Keywords: by Lane Lambert

Web

Advisory Board - Entrepreneurship

company Excara and switched to selling enterprise software for managing product content. In 2002, he started two nonprofits in response to the sexual abuse crisis in the Catholic Church. He is currently acting VP of Product Strategy for... View Details

19 Apr 2010
Research & Ideas

The History of Beauty

chypre, and was the first perfumer to sell his wares in elegantly designed glass bottles, rather than in the pharmaceutical bottles used previously. An ambitious believer in globalization, he even sent his energetic mother-in-law to open... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

impression of each customer much the same way two people ascertain each other’s character on a first date—by interpreting certain cues to infer important traits. “Let’s say you’re on a first date and you want to figure out whether this View Details

Keywords: by Kristen Senz; Retail; Service

21 Sep 2022
Research & Ideas

You Don’t Have to Quit Your Job to Find More Meaning in Life

us happy and creates positive impact, each on its own still helps toward making your life seem more meaningful." “If you’re selling an electric car, make it a pleasure to ride in,” De Freitas says. On a more View Details

Keywords: by Shalene Gupta

19 Jan 2023
Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

tries to put the right number of products in the right stores at the right time, so it sells as much as possible and doesn’t lose track of stock. As part of the study, Tapestry managers who oversee shelf stocking provided employees called... View Details

Keywords: by Rachel Layne

03 Jun 2014
First Look

First Look: June 3

that is fully staffed and before new acquisition processes have been formalized, Reses must decide whether acquiring Stamped is a wise strategy. The case also considers the perspective of Robby and Bart and explores if selling Stamped to... View Details

Keywords: Sean Silverthorne

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

five times faster than the United Breaks Guitars video. The reason, it seemed, was that it spread not from person to person, but by algorithm. It spread because the algorithm noticed that if the song was served to people on TikTok, many... View Details

Keywords: by John Deighton and Leora Kornfeld

01 Oct 1997
News

W. Hall Wendel, Jr.

life-threatening situations, he had reached the top of Mt. Everest, the earth's highest point. By doing so, he became only the 24th person in history to "summit" the tallest mountain on each of the seven continents. Wendel was the first... View Details

Keywords: James E. Aisner; mountain; adventure; climbing

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