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  • All HBS Web  (4,501)
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    • News  (1,021)
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  • April 2021 (Revised August 2021)
  • Exercise

Workshop Exercise: Branding New Ventures

By: Christina Wallace
This workshop allows students follow a modified version of Google Venture's Brand Sprint to build a startup brand from scratch. Details on the elements of a brand are discussed, including defining the values and personality of the venture, as well as developing a clear... View Details
Keywords: Branding; Entrepreneurship; Marketing; Brands and Branding
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Wallace, Christina. "Workshop Exercise: Branding New Ventures." Harvard Business School Exercise 821-089, April 2021. (Revised August 2021.)
  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

discovery work to validate the problem or their target customers. While gut feel or personal experience with a problem can be a strong signal there is a problem to solve, without proper product discovery work you won’t truly know if you... View Details
Keywords: by Julia Austin
  • April 2007
  • Case

Alan Kendricks at Cardiology Associates

By: Boris Groysberg, Colleen Kaftan and Wilfred S. McCalla, Jr.
Alan Kendricks struggles to address many challenges facing him as a recently promoted medical director for Cardiology Associates at Southeastern Pennsylvania University Hospital. He must balance his time taking care of patients, running a practice, managing up, down,... View Details
Keywords: Leadership; Business or Company Management; Strategy; Organizational Culture; Work-Life Balance; Organizational Structure; Change Management; Health Care and Treatment; Health Industry; Pennsylvania
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Groysberg, Boris, Colleen Kaftan, and Wilfred S. McCalla, Jr. "Alan Kendricks at Cardiology Associates." Harvard Business School Case 407-067, April 2007.
  • February 2004 (Revised April 2004)
  • Case

Orchid Partners: A Venture Capital Start-up

By: Myra M. Hart and Kristin Lieb
The development of a new venture partnership and the challenges associated with raising its first fund are chronicled. The decision to focus on early-stage investments, the determination of the appropriate size of the fund, the fund-raising process, and the steps in... View Details
Keywords: Business Startups; Venture Capital; Entrepreneurship; Problems and Challenges; Partners and Partnerships; Investment; Motivation and Incentives; Financing and Loans; Personal Development and Career
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Hart, Myra M., and Kristin Lieb. "Orchid Partners: A Venture Capital Start-up." Harvard Business School Case 804-138, February 2004. (Revised April 2004.)
  • 15 Jun 2007
  • Research & Ideas

Remembering Alfred Chandler

in the School's Business History Group to reflect on Chandler's legacy and to share personal memories. To listen to this interview with professor Richard Tedlow, click on the triangular play button below. The Macromedia Flash plug-in is... View Details
Keywords: by Sean Silverthorne
  • Teaching Interest

Short Intensive Program (SIP): Agile at Scale: From OKR's and Agile to Execution Excellence

What do you want to get out of your remaining time at HBS, your career and life-plan to make an impact, starting from Day 1 post-HBS? By developing tools to drive your personal success and strategy at HBS, in this interactive immersion, we will dive into how the... View Details
  • September 2013
  • Case

Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
In July 2012, retired United States Army Major General Gale Pollock created Elevivo, a venture that worked on developing a comprehensive disease management software system to support the growing number of visually impaired individuals by providing them with tailored... View Details
Keywords: United States; Health Care; Health Care Education; Insurance Companies; Disease Management; Technology; Military; Leadership Skills; Health; Health Care and Treatment; Education; Insurance; Information Technology; Entrepreneurship; Leadership; Information Technology Industry; Health Industry; United States
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Kanter, Rosabeth Moss, Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired." Harvard Business School Case 314-029, September 2013.
  • October 1998
  • Case

CRA Managed Care, Inc. (A)

By: Myra M. Hart and Jennifer Starr
Silverman and her co-founder, Don Larson, own the largest privately held injury-management and cost-containment services firm in the United States. When their $80+ million company attracts substantial interest of investment bankers and venture capitalists, the two must... View Details
Keywords: Transition; Leadership Development; Venture Capital; Business Exit or Shutdown; Investment; Business or Company Management; Nonprofit Organizations; Personal Development and Career; Entrepreneurship; Service Industry; United States
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Hart, Myra M., and Jennifer Starr. "CRA Managed Care, Inc. (A)." Harvard Business School Case 899-068, October 1998.
  • July 2023 (Revised April 2024)
  • Case

Raymond Jefferson: Trial by Fire

By: Anthony Mayo and Carin-Isabel Knoop
In the spring of 2021, Raymond (Ray) Jefferson applied for a job in President Joseph Biden’s administration. Ten years earlier, false allegations were used to force him to resign from his prior U.S. government position as Assistant Secretary of Labor for Veterans’... View Details
Keywords: Leadership Style; Personal Development and Career; Ethics; Lawsuits and Litigation
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Mayo, Anthony, and Carin-Isabel Knoop. "Raymond Jefferson: Trial by Fire." Harvard Business School Case 423-094, July 2023. (Revised April 2024.)
  • 2013
  • Case

Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
In July 2012, retired United States Army Major General Gale Pollock created Elevivo, a venture that worked on developing a comprehensive disease management software system to support the growing number of visually impaired individuals by providing them with tailored... View Details
Keywords: Disease Management; Health; Health Care and Treatment; Education; Information Technology; Insurance; Entrepreneurship; Leadership; Information Technology Industry; Health Industry; United States
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Kanter, Rosabeth M., Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired." Harvard Business Publishing Case 314-029, 2013.
  • Article

Vungle Inc. Improves Monetization Using Big-Data Analytics

By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details
Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement
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De Reyck, Bert, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin, and Andrew Kritzer. "Vungle Inc. Improves Monetization Using Big-Data Analytics." Interfaces 47, no. 5 (September–October 2017): 454–466.
  • December 1986 (Revised February 1993)
  • Case

Scandinavian Airlines System

Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the... View Details
Keywords: Organizational Change and Adaptation; Leading Change; Innovation and Management; Corporate Entrepreneurship; Organizational Culture; Air Transportation Industry; Scandinavia
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Kao, John J. "Scandinavian Airlines System." Harvard Business School Case 487-041, December 1986. (Revised February 1993.)
  • August 2018 (Revised February 2022)
  • Case

Lexoo: Building a Long-Lasting Platform

By: Chiara Farronato and Elena Corsi
Daniel van Binsbergen, Lexoo’s CEO, and web developer Chris O’Sullivan, CTO, had set up Lexoo, a UK legal marketplace, to help small and medium enterprises (SME) find legal advice at low prices. Lexoo had recently invested in a new vertical focused on larger companies.... View Details
Keywords: Marketplaces; Legal Services; Growth Strategy; Technology Ventures; Service Operations; Digital Platforms; Marketplace Matching; Growth and Development Strategy; Legal Services Industry; United Kingdom
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Farronato, Chiara, and Elena Corsi. "Lexoo: Building a Long-Lasting Platform." Harvard Business School Case 619-019, August 2018. (Revised February 2022.)
  • February 2016
  • Teaching Note

Advanced Leadership Pathways: David Weinstein and Write the World

By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Following a successful career as a lawyer, Chief Administrative Officer of Fidelity Investments, and law school instructor, David Weinstein became a 2011 Advanced Leadership Fellow at Harvard University. During his Advanced Leadership Fellowship he conceived an idea to... View Details
Keywords: Student Evaluation; Feedback; Online; Leadership; Change Management; Social Enterprise; Entrepreneurship; Education; Leadership Development; Knowledge Sharing; Performance Evaluation; Secondary Education; Middle School Education
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Kanter, Rosabeth Moss, Tessa Natanay Hamilton, and Ai-Ling Jamila Malone. "Advanced Leadership Pathways: David Weinstein and Write the World." Harvard Business School Teaching Note 316-037, February 2016.
  • October 2020 (Revised March 2021)
  • Case

Pete Carroll: Building a Winning Organization through Purpose, Caring, and Inclusion

By: Ranjay Gulati, Matthew Breitfelder and Monte Burke
Competing at the highest levels of the National Football League (NFL) requires tremendous skill, dedication and persistence. The most successful coaches in the NFL know how to draw out a higher level of performance and consistency from their players. This is typically... View Details
Keywords: National Football League; Leadership Style; Organizational Culture; Mission and Purpose; Relationships; Performance; Success; Sports; Sports Industry
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Gulati, Ranjay, Matthew Breitfelder, and Monte Burke. "Pete Carroll: Building a Winning Organization through Purpose, Caring, and Inclusion." Harvard Business School Case 421-020, October 2020. (Revised March 2021.)
  • July 2014
  • Case

BMVSS: Changing Lives through Innovation One Jaipur Limb at a Time (Abridged)

By: Srikant Datar, Saloni Chaturvedi and Caitlin Bowler
Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) is an Indian not-for-profit organization engaged in assisting differently-abled persons by providing them with the legendary low-cost prosthesis, the Jaipur Foot, and other mobility-assisting devices, free of cost. Known... View Details
Keywords: Nonprofit Organizations; Financial Condition; Health Care and Treatment; Diversity; Growth and Development Strategy; Philanthropy and Charitable Giving; Medical Devices and Supplies Industry; Health Industry; India
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Datar, Srikant, Saloni Chaturvedi, and Caitlin Bowler. "BMVSS: Changing Lives through Innovation One Jaipur Limb at a Time (Abridged)." Harvard Business School Case 115-009, July 2014.
  • June 1990 (Revised February 1991)
  • Case

In the Shadow of the City

Traces the history of a collaborative effort to create an organization to manage a major international development project in the slums of Addis Ababa, Ethiopia. Focuses on a serious set of disagreements which develops several months into the project between the two... View Details
Keywords: Nonprofit Organizations; Conflict and Resolution; Cross-Cultural and Cross-Border Issues; Ethiopia
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Donnellon, Anne, and James Reed. "In the Shadow of the City." Harvard Business School Case 490-093, June 1990. (Revised February 1991.)
  • Research Summary

Business History

By: Walter A. Friedman
Walter Friedman serves as co-editor of Business History Review. He has a special interest in the history of marketing and personal selling, and is author of Birth of a Salesman: The Transformation of Selling in America (Harvard, 2004). He is also interested in the... View Details
  • August 2005 (Revised February 2007)
  • Case

Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery

By: William W. George, Rick Buhrman and Andrew N. McLean
As the Montgomery Bus Boycott starts, the young Martin Luther King Jr. faces challenges to his leadership goals, strategic vision, and personal and family safety. Makes extensive use of King's own words and writings and builds a portrait of a young, talented, and... View Details
Keywords: Decision Making; Education; Values and Beliefs; Biography; Leadership; Personal Development and Career; Family and Family Relationships; Alabama
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George, William W., Rick Buhrman, and Andrew N. McLean. "Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery." Harvard Business School Case 406-016, August 2005. (Revised February 2007.)
  • September 2012
  • Case

Getting Back to Your Roots: Rose Carpenter's Story

By: John A. Davis, Janet Kraus and Lisa Strope
Rose Carpenter is a successful entrepreneur who is considering the personal implications of leaving the business she created to pursue her own interests. View Details
Keywords: Career Planning; Entrepreneurs; Life Planning; Work-Life Balance; Entrepreneurship; Decisions
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Davis, John A., Janet Kraus, and Lisa Strope. "Getting Back to Your Roots: Rose Carpenter's Story." Harvard Business School Case 813-077, September 2012.
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