Publications

December 1992 (Revised June 1996)
Case

Siemens Corporation (A): Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details

Keywords: Advertising Campaigns; Trade; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Germany; United States

2010
Working Paper

Just Say No to Wall Street: Putting A Stop to the Earnings Game

By: Joseph Fuller and Michael C. Jensen

Putting an end to the "earnings game" requires that CEOs reclaim the initiative by avoiding earnings guidance and managing expectations in such a way that their stocks trade reasonably close to their intrinsic value. In place of earnings forecasts, management should... View Details

Keywords: Stocks; Performance Expectations; Goals and Objectives; Risk and Uncertainty; Growth and Development Strategy; Decisions; Risk Management; Budgets and Budgeting; Earnings Management; Value; Projects

SSRN

11 Apr 2019
Blog Post

Kel Jackson, MBA 2019: "[My Job] Matters. I Didn't Want a Role that Would Box Me In."

Birmingham, Alabama, native Kel Jackson describes himself as “the kid who would find things around the house to tinker and build with.” When he was 16, the young entrepreneur founded RCM RC Products—a business that designed, sourced, manufactured, and sold View Details

Keywords: Manufacturing

September 8, 2009
Article

The New Governance Paradigm

By: Nathaniel Foote and Michael Beer

Boards members of failed banks in 2008 or of the many companies like Enron who were caught up in scandals are by and large honorable, well intentioned, and competent people. So what went wrong and what can be done about it. This article argues that the problem lies in... View Details

Keywords: Corporate Governance; Competency and Skills; Banks and Banking; Failure; Goals and Objectives; Leadership; Management Practices and Processes; Ethics; Performance; Governing and Advisory Boards; Crime and Corruption

Find at Harvard

26 Apr 2011
First Look

First Look: April 26

simply a bilateral matter. First, a need to secure construction permits in multiple jurisdictions around the Baltic Sea involved other countries. And second, Germany's membership in the European Union entailed compliance with goals and... View Details

Keywords: Sean Silverthorne

March 2010 (Revised April 2010)
Case

Deworming Kenya: Translating Research into Action (A)

By: Nava Ashraf, Neil Buddy Shah and Rachel Gordon

Karen Levy and her colleague, Margaret Ndanyi, have spent the last six months planning and preparing for a national Kenyan program to target school children most at risk for parasitic worm infection. One week after its launch, the program seemed to be going well but... View Details

Keywords: Planning; Risk and Uncertainty; Mission and Purpose; Performance Efficiency; Programs; Problems and Challenges; Research; Policy; Health Care and Treatment; Management Practices and Processes; Kenya

22 Nov 2022
Blog Post

Leading in Tough Times: HBS Faculty member Amy C. Edmondson on Psychological Safety

Amy C. Edmondson, Novartis Professor of Leadership and Management at Harvard Business School, has long studied the performance of teams in the workplace. Her latest book is The Fearless Organization: Creating Psychological Safety in the... View Details

01 Aug 2023
What Do You Think?

As Leaders, Why Do We Continue to Reward A, While Hoping for B?

(iStockphoto/mikkelwilliam) Often the incentives we put in place to stimulate and reward performance produce unexpected behaviors. Causes vary from one individual to another, depending on what each of us values and what we are willing to... View Details

Keywords: by James Heskett

Research Summary

Mastering Strategy Execution

By: Robert Simons

Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

25 Oct 2011
First Look

First Look: October 25

criteria, and satisfies the same fairness constraints as the point system that was recently proposed by U.S. policymakers. In addition, the point system we design delivers an 8% increase in extra life year gains. We evaluate the View Details

Keywords: Sean Silverthorne

07 Jun 2016
First Look

June 7, 2016

by performing automated evaluation of the quality of writing, sentiment estimation, and topic extraction. By analyzing 5,830 reviews from 57 hotels in Moscow, Russia, we find that (i) negative reviews tend to focus on a small number of... View Details

Keywords: Sean Silverthorne

29 Mar 2016
First Look

March 29, 2016

healthcare—i.e., patient-centered outcomes achieved per healthcare dollar spent—can define quality and unify performance improvement goals with health outcomes of importance to patients across the entire... View Details

Keywords: Sean Silverthorne

March 18, 2014
Article

Family Businesses Must Set the Agenda (Without Micromanaging)

By: Josh Baron and Rob Lachenauer

This article discusses the role of owners in family businesses, using the story of Charles, who transformed his family's shipping business by taking ownership decisions. The article highlights that owners have the power to set goals, define performance metrics, hire... View Details

Keywords: Decisions; Family Ownership; Governing and Advisory Boards; Goals and Objectives

Register to Read

06 Jun 2017
First Look

First Look at New Research and Ideas: June 6, 2017

also identifies criteria that make a decision strategic and derives explanations why strategies often reflect the background of the strategist. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52726 And the Children Shall Lead: Gender Diversity and... View Details

Keywords: Sean Silverthorne

July 2013
Case

Sample6: Innovating to Make Food Safer

By: Robert F. Higgins and Kirsten Kester

Tim Curran, CEO of Sample6, a start-up biotechnology company developing a novel food safety diagnostics platform, must decide how to partner with food industry players. How can he best convince leaders in this mature industry to adopt a new technology and improve food... View Details

August 2004 (Revised July 2006)
Case

PROPECIA TM: Helping Make Hair Loss History

By: Marta Wosinska and Youngme E. Moon

In late 1997, Tom Casola, brand manager for Propecia, debates the best approach to market this breakthrough one-a-day pill for hair loss. This launch would be atypical for a prescription drug because of the key position of the consumer. As a result, the team's... View Details

Keywords: Advertising; Communication Strategy; Customers; Marketing Communications; Marketing Strategy; Product Launch; Product; Performance Effectiveness; Problems and Challenges; Quality; Pharmaceutical Industry

Article

Breakthroughs and the 'Long Tail' of Innovation

The largely erroneous perception that breakthroughs are impossible to predict arises from the tendency to focus on just the breakthroughs while ignoring the iterative process of invention and its distribution of outcomes. When all inventions are considered, they... View Details

Keywords: Diversity; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Business Processes; Performance Capacity; Performance Improvement