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    • All HBS Web  (1,155)
      • Faculty Publications  (339)

      PerceptionRemove Perception →

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      • November 2016
      • Case

      But, It's For a Good Cause

      By: Elizabeth Keenan and John Gourville
      Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details
      Keywords: Social Change; Marketing And Society; Social Marketing; Brands and Branding; Customers; Perception; Advertising; Advertising Campaigns; Partners and Partnerships; Trends; Environmental Sustainability
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      Keenan, Elizabeth, and John Gourville. "But, It's For a Good Cause." Harvard Business School Case 517-062, November 2016.
      • Article

      Managing Perceptions of Distress at Work: Reframing Emotion as Passion

      By: Elizabeth Baily Wolf, Jooa Julia Lee, Sunita Sah and Alison Wood Brooks
      Expressing distress at work can have negative consequences for employees: observers perceive employees who express distress as less competent than employees who do not. Across five experiments, we explore how reframing a socially inappropriate emotional expression... View Details
      Keywords: Decision Making; Emotions; Perception
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      Wolf, Elizabeth Baily, Jooa Julia Lee, Sunita Sah, and Alison Wood Brooks. "Managing Perceptions of Distress at Work: Reframing Emotion as Passion." Organizational Behavior and Human Decision Processes 137 (November 2016): 1–12.
      • 2016
      • Working Paper

      Innovation Adoption and Organizational Identity: Identity Dynamism as a Strategic Resource for Top Management Team Decision Making

      By: Ryan Raffaelli, Mary Ann Glynn and Michael Tushman
      Organizations continuously face decisions about whether to adopt radical innovations. We examine the relationship between innovation adoption and identity, linking identity with firm strategy to explain innovation adoption over time. We conceptualize identity as... View Details
      Keywords: Dynamic Managerial Capabilities; Organizational Identity; Innovation Adoption; Mission and Purpose; Organizational Culture; Innovation and Invention; Adoption
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      Raffaelli, Ryan, Mary Ann Glynn, and Michael Tushman. "Innovation Adoption and Organizational Identity: Identity Dynamism as a Strategic Resource for Top Management Team Decision Making." Working Paper, 2016.
      • Article

      The Impact of Personal Genomics on Risk Perceptions and Medical Decision-Making

      By: Joshua Lev Krieger, Fiona Murray, J. Scott Roberts and Robert C. Green
      Keywords: Medicine; Psychology; Economics; Policy
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      Krieger, Joshua Lev, Fiona Murray, J. Scott Roberts, and Robert C. Green. "The Impact of Personal Genomics on Risk Perceptions and Medical Decision-Making." Nature Biotechnology 34, no. 9 (September 2016): 912–918.
      • August 2016
      • Article

      The Role of (Dis)similarity in (Mis)predicting Others' Preferences

      By: Kate Barasz, Tami Kim and Leslie K. John
      Consumers readily indicate liking options that appear dissimilar—for example, enjoying both rustic lake vacations and chic city vacations or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the... View Details
      Keywords: Perceived Similarity; Prediction Error; Preference Prediction; Self-other Difference; Social Inference; Cognition and Thinking; Perception; Forecasting and Prediction
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      Barasz, Kate, Tami Kim, and Leslie K. John. "The Role of (Dis)similarity in (Mis)predicting Others' Preferences." Journal of Marketing Research (JMR) 53, no. 4 (August 2016): 597–607.
      • Article

      Learning from Potentially Biased Statistics: Household Inflation Perceptions and Expectations in Argentina

      By: Alberto Cavallo, Guillermo Cruces and Ricardo Perez-Truglia
      When forming expectations, households may be influenced by perceived bias in the information they receive. In this paper, we study how individuals learn from potentially biased statistics using data from both a natural experiment and a survey experiment during a... View Details
      Keywords: Inflation Expectations; Bayesian Estimation; Inflation and Deflation; Information; Household; Behavior; Argentina
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      Cavallo, Alberto, Guillermo Cruces, and Ricardo Perez-Truglia. "Learning from Potentially Biased Statistics: Household Inflation Perceptions and Expectations in Argentina." Brookings Papers on Economic Activity (Spring 2016): 59–108.
      • Article

      The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift

      By: Emily Truelove and Katherine C. Kellogg
      This 12-month ethnographic study of an early entrant into the U.S. car-sharing industry demonstrates that when an organization shifts its focus from developing radical new technology to incrementally improving this technology, the shift may spark an internal power... View Details
      Keywords: Groups and Teams; Conflict and Resolution; Power and Influence; Perception; Behavior; Collaborative Innovation and Invention
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      Truelove, Emily, and Katherine C. Kellogg. "The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift." Administrative Science Quarterly 61, no. 4 (December 2016): 662–701.
      • 2016
      • Working Paper

      What Factors Drive Director Perceptions of Their Board's Effectiveness?

      By: Boris Groysberg, Paul M. Healy and Richard Ellis Crum
      We use a survey of directors to collect data on their ratings of board effectiveness as well as board internal dynamics and key processes. Controlling for many of the governance metrics examined by prior research, we find that directors’ ratings of their boards’... View Details
      Keywords: Board Of Directors; Corporate Governance; Performance Effectiveness; Perception; Risk Management
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      Groysberg, Boris, Paul M. Healy, and Richard Ellis Crum. "What Factors Drive Director Perceptions of Their Board's Effectiveness?" Working Paper, February 2016.
      • October 6, 2015
      • Article

      Compared to Men, Women View Professional Advancement as Equally Attainable, but Less Desirable

      By: Francesca Gino, Caroline Ashley Wilmuth and Alison Wood Brooks
      Women are underrepresented in most high-level positions in organizations. While a great deal of research has provided evidence that bias and discrimination give rise to and perpetuate this gender disparity, in the current research, we explore another explanation: men... View Details
      Keywords: Personal Development and Career; Gender
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      Gino, Francesca, Caroline Ashley Wilmuth, and Alison Wood Brooks. "Compared to Men, Women View Professional Advancement as Equally Attainable, but Less Desirable." Proceedings of the National Academy of Sciences 112, no. 40 (October 6, 2015).
      • October–December 2015
      • Article

      Reducing Bounded Ethicality: How to Help Individuals Notice and Avoid Unethical Behavior

      By: Ting Zhang, Pinar O. Fletcher, Francesca Gino and Max H. Bazerman
      Research on ethics has focused on the factors that help individuals act ethically when they are tempted to cheat. However, we know little about how best to help individuals notice unethical behaviors in others and in themselves. This paper identifies a solution:... View Details
      Keywords: Ethics; Management Skills; Behavior; Perception
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      Zhang, Ting, Pinar O. Fletcher, Francesca Gino, and Max H. Bazerman. "Reducing Bounded Ethicality: How to Help Individuals Notice and Avoid Unethical Behavior." Special Issue on Bad Behavior. Organizational Dynamics 44, no. 4 (October–December 2015): 310–317.
      • 2015
      • Chapter

      Leading Socially Responsible, Value-Creating Corporations

      By: Daniel A Brown, Rakesh Khurana and James O'Toole
      We explore the role of the corporate leader in creating value for stakeholders throughout three eras: one of naïve idealism, one of naïve cynicism, and an emerging era of rugged idealism. We explain how the role of the corporate leader and society's perceptions of this... View Details
      Keywords: Stakeholder Management; Value; Shared Value; Institution; Business School; Stakeholder Engagement; Value Creation; Leadership; Corporate Social Responsibility and Impact; Alignment; Business Education; Business and Stakeholder Relations
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      Brown, Daniel A., Rakesh Khurana, and James O'Toole. "Leading Socially Responsible, Value-Creating Corporations." In Corporate Stewardship: Achieving Sustainable Effectiveness, edited by Susan Albers Mohrman, James O'Toole, and Edward E. Lawler. Sheffield, UK: Greenleaf Publishing, 2015.
      • August 19, 2015
      • Article

      The Slow Decay and Quick Revival of Self-deception

      By: Zoe Chance, Francesca Gino, Michael I. Norton and Dan Ariely
      People demonstrate an impressive ability to self-deceive, distorting misbehavior to reflect positively on themselves—for example, by cheating on a test and believing that their inflated performance reflects their true ability. But what happens to self-deception when... View Details
      Keywords: Self-deception; Cheating; Self-enhancement; Positive Illusions; Motivated Reasoning; Perception; Behavior; Ethics
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      Chance, Zoe, Francesca Gino, Michael I. Norton, and Dan Ariely. "The Slow Decay and Quick Revival of Self-deception." Art. 1075. Frontiers in Psychology 6 (August 19, 2015): 1–6.
      • July 2015
      • Article

      The Impact of Corporate Social Responsibility on Investment Recommendations: Analysts' Perceptions and Shifting Institutional Logics

      By: Ioannis Ioannou and George Serafeim
      We explore the impact of corporate social responsibility (CSR) ratings on sell-side analysts' assessments of firms' future financial performance. We suggest that when analysts perceive CSR as an agency cost, due to the prevalence of an agency logic, they produce... View Details
      Keywords: Corporate Social Responsibility; Analysts; Investment Recommendations; Sustainability; Institutional Logics; Environment; Corporate Social Responsibility and Impact; Investment; Corporate Governance; United States
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      Ioannou, Ioannis, and George Serafeim. "The Impact of Corporate Social Responsibility on Investment Recommendations: Analysts' Perceptions and Shifting Institutional Logics." Strategic Management Journal 36, no. 7 (July 2015): 1053–1081.
      • Article

      Smart People Ask for (My) Advice: Seeking Advice Boosts Perceptions of Competence

      By: A.W. Brooks, F. Gino and M.E. Schweitzer
      Although individuals can derive substantial benefits from exchanging information and ideas, many individuals are reluctant to seek advice from others. We find that people are reticent to seek advice for fear of appearing incompetent. This fear, however, is misplaced.... View Details
      Keywords: Behavior; Cognition and Thinking
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      Brooks, A.W., F. Gino, and M.E. Schweitzer. "Smart People Ask for (My) Advice: Seeking Advice Boosts Perceptions of Competence." Management Science 61, no. 6 (June 2015): 1421–1435.
      • Article

      Search-Based Peer Firms: Aggregating Investor Perceptions Through Internet Co-Searches

      By: Charles M.C. Lee, Paul Ma and Charles C.Y. Wang
      Applying a "co-search" algorithm to Internet traffic at the SEC's EDGAR website, we develop a novel method for identifying economically-related peer firms and for measuring their relative importance. Our results show that firms appearing in chronologically adjacent... View Details
      Keywords: Peer Firm; EDGAR Search Traffic; Revealed Preference; Co-search; Industry Classification; Perception; Internet and the Web; Investment
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      Lee, Charles M.C., Paul Ma, and Charles C.Y. Wang. "Search-Based Peer Firms: Aggregating Investor Perceptions Through Internet Co-Searches." Journal of Financial Economics 116, no. 2 (May 2015): 410–431.
      • 2015
      • Chapter

      Negotiations: Statistical Aspects

      By: James K. Sebenius
      'Negotiation analysis' seeks to develop prescriptive theory and useful advice for negotiators and third parties. It generally emphasizes the parties' underlying interests, alternatives to negotiated agreement, approaches to productively manage the inherent tension... View Details
      Keywords: Negotiation Preparation; Negotiation Tactics; Negotiation Participants
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      Sebenius, James K. "Negotiations: Statistical Aspects." In International Encyclopedia of the Social & Behavioral Sciences. 2nd ed. Edited by James D. Wright, 430–436. London: Elsevier, 2015.
      • December 2014 (Revised November 2015)
      • Case

      Governing the 'Chinese Dream': Corruption, Inequality and the Rule of Law

      By: Rafael Di Tella, Meg Rithmire and Kait Szydlowski
      Xi Jinping assumed his position as head of China's fifth generation of leaders in 2012. Xi was head of both the People's Republic of China and the Chinese Communist Party, which had ruled China since 1949. Xi inherited a country far more unequal than the one that Mao... View Details
      Keywords: China; Growth; Inequality; Wealth And Poverty; Social Stability; Perceptions Of Inequality; Chinese Dream; Chinese Political Thought; Corruption; Equality and Inequality; China
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      Di Tella, Rafael, Meg Rithmire, and Kait Szydlowski. "Governing the 'Chinese Dream': Corruption, Inequality and the Rule of Law." Harvard Business School Case 715-023, December 2014. (Revised November 2015.)
      • Article

      Learning Through Noticing: Theory and Evidence from a Field Experiment

      By: Rema Hanna, Sendhil Mullainathan and Joshua Schwartzstein
      We consider a model of technological learning under which people "learn through noticing": they choose which input dimensions to attend to and subsequently learn about from available data. Using this model, we show how people with a great deal of experience may... View Details
      Keywords: Perception; Behavior; Learning
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      Hanna, Rema, Sendhil Mullainathan, and Joshua Schwartzstein. "Learning Through Noticing: Theory and Evidence from a Field Experiment." Quarterly Journal of Economics 129, no. 3 (August 2014): 1311–1353. (Online Appendix.)
      • 4 Jul 2014 - 7 Jul 2014
      • Talk

      I'm Just Passionate!: Attributing Emotional Displays to Passion versus Emotionality

      By: Elizabeth Baily Wolf and Alison Wood Brooks
      People often express emotions at work that violate workplace display rules. In particular, expressing self-focused sadness is often viewed as inappropriate. Across three experimental studies, we find that the attributions that people make for their inappropriate... View Details
      Keywords: Passion; Emotion; Display Rules; Emotions
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      Wolf, Elizabeth Baily, and Alison Wood Brooks. "I'm Just Passionate! Attributing Emotional Displays to Passion versus Emotionality." International Association for Conflict Management Annual Conference, Leiden, The Netherlands, July 4–7, 2014.
      • 2014
      • Article

      Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal

      By: Daniella Kupor, Zakary L. Tormala, Michael I. Norton and Derek D. Rucker
      Previous research suggests that people draw inferences about their attitudes and preferences based on their own thoughtfulness. The current research explores how observing other individuals make decisions more or less thoughtfully can shape perceptions of those... View Details
      Keywords: Thoughtfulness; Liking; Social Influence; Decisions; Attitudes; Cognition and Thinking; Power and Influence
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      Kupor, Daniella, Zakary L. Tormala, Michael I. Norton, and Derek D. Rucker. "Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal." Social Psychological & Personality Science 5, no. 3 (April 2014): 263–270.
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