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Show Results For
- All HBS Web
(1,582)
- People (6)
- News (329)
- Research (826)
- Events (6)
- Multimedia (3)
- Faculty Publications (211)
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of... View Details
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 01 Aug 2022
- What Do You Think?
Does Religious Belief Affect Organizational Performance?
with values that support adaptability (among them openness, learning, and sharing), the result is very positive. Our conclusions were reached after collecting and examining survey data from hundreds of senior executives identifying those... View Details
Keywords: Re: James L. Heskett
- February 2006 (Revised September 2006)
- Case
Sippican Corporation (A)
By: Robert S. Kaplan
Presents a time-driven version of the Wilkerson Co. activity-based costing case (101092). Faced with declining profits, Sippican Corp. is struggling to understand why it is encountering severe price competition on one product line. The controller collects data that... View Details
Keywords: History; Business Model; Strategic Planning; Cost Accounting; Motivation and Incentives; Resource Allocation; Activity Based Costing and Management; Profit; Business Strategy; Budgets and Budgeting
Kaplan, Robert S. "Sippican Corporation (A)." Harvard Business School Case 106-058, February 2006. (Revised September 2006.)
- 20 Sep 2014
- News
Making Big Data Think Bigger
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions, guide managerial decisions, and... View Details
Keywords: by Kristen Senz
- 23 Sep 2015
- HBS Seminar
Ohad Barzilay, Tel Aviv University
- December 2014 (Revised July 2021)
- Case
Discovery Limited
By: Michael E. Porter, Mark R. Kramer and Aldo Sesia
Discovery Ltd. is a South Africa-based insurance company. Started in the early 1990s, Discovery used behavioral economics and data collection to innovate in the health care insurance industry. Its founder Adrian Gore believed that the company's products needed to not... View Details
Keywords: Shared Value; Health Care; Financial Services; Strategy; Value Creation; Health Care and Treatment; Insurance; Growth and Development Strategy; Financial Services Industry; Health Industry; Insurance Industry; South Africa
Porter, Michael E., Mark R. Kramer, and Aldo Sesia. "Discovery Limited." Harvard Business School Case 715-423, December 2014. (Revised July 2021.)
- 01 Nov 2021
- What Do You Think?
How Long Does It Take to Improve an Organization’s Culture?
University (completed before the outset of the pandemic) concluded that a strong corporate culture fosters better execution, reduction in agency cost, and therefore, higher productivity and creativity. Of the many executives surveyed, 92... View Details
Keywords: by James Heskett
- October 1997 (Revised June 2000)
- Exercise
Capital Budgeting: Discounted Cash Flow Analysis
By: Thomas R. Piper
This exercise comprises seven problems that collectively allow students to work through each type of cash flow that is encountered in capital budgeting. The instructor can also address such issues as product cannibalization and real options. View Details
Piper, Thomas R. "Capital Budgeting: Discounted Cash Flow Analysis." Harvard Business School Exercise 298-068, October 1997. (Revised June 2000.)
- 2023
- Working Paper
Networking Frictions: Evidence from Entrepreneurial Networking Events in Lomé
By: Stefan Dimitiadis and Rembrand Koning
Spatial proximity between firms plays a crucial role in entrepreneurship by creating knowledge spillovers, enabling resource sharing, and sparking productivity gains. Building on these insights, research has explored whether institutions and organizations can engineer... View Details
Dimitiadis, Stefan, and Rembrand Koning. "Networking Frictions: Evidence from Entrepreneurial Networking Events in Lomé." Working Paper, February 2023.
- May 2023
- Article
Self-Preferencing at Amazon: Evidence from Search Rankings
By: Chiara Farronato, Andrey Fradkin and Alexander MacKay
We study whether Amazon engages in self-preferencing on its marketplace by favoring its own brands (e.g., Amazon Basics) in search. To address this question, we collect new micro-level consumer search data using a custom browser extension installed by a panel of study... View Details
Farronato, Chiara, Andrey Fradkin, and Alexander MacKay. "Self-Preferencing at Amazon: Evidence from Search Rankings." AEA Papers and Proceedings 113 (May 2023): 239–243.
- 18 Jun 2013
- First Look
First Look: June 18
account for horizontal peer comparison when designing executive wage contracts and that this comparison has productivity consequences for firms. Download working paper:... View Details
Keywords: Anna Secino
- October 2018 (Revised July 2023)
- Case
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details
Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco
Farronato, Chiara, Alan MacCormack, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Case 619-003, October 2018. (Revised July 2023.)
- Forthcoming
- Article
Regulatory Incentives for Innovation: The FDA's Breakthrough Therapy Designation
By: Amitabh Chandra, Jennifer Kao, Kathleen L. Miller and Ariel Dora Stern
Regulators of new products confront a tradeoff between speeding a product to market and collecting additional product quality information. The FDA's Breakthrough Therapy Designation (BTD) provides an opportunity to understand if regulators can use new policy to... View Details
Keywords: Innovation and Invention; Governing Rules, Regulations, and Reforms; Government Administration; Research and Development; Pharmaceutical Industry
Chandra, Amitabh, Jennifer Kao, Kathleen L. Miller, and Ariel Dora Stern. "Regulatory Incentives for Innovation: The FDA's Breakthrough Therapy Designation." Review of Economics and Statistics (forthcoming). (Pre-published online March 18, 2024.)
- Research Summary
Book on Telegraphs:
This is a long-term project that focuses on the economic impact of telegraphs. I have been collecting data on telegraph companies operating in all Americas, especially submarine telegraph companies. The final product will be a book but I intend to produce some papers... View Details
- August 2013
- Article
Lords of the Harvest: Third-party Influence and Regulatory Approval of Genetically Modified Organisms
By: Shon R. Hiatt and Sangchan Park
Little is known about the factors that influence regulatory-agency decision making. We posit that regulatory agencies are influenced by the firms they regulate, but not exclusively via dyadic exchanges as is traditionally argued in the regulatory capture and... View Details
Hiatt, Shon R., and Sangchan Park. "Lords of the Harvest: Third-party Influence and Regulatory Approval of Genetically Modified Organisms." Academy of Management Journal 56, no. 4 (August 2013): 923–944.
Team Dispersion & the Employee Experience:
In another ongoing project, Prof. Whillans examines whether and how dispersion in hybrid organizations influences the employee experience. Prior research suggests that the geographic, spatial, and configurational dispersion of teams critically shape... View Details
- 30 Aug 2018
- Blog Post
My Difficult Decision to Leave Google for HBS
Thirteen months after starting at Google and my first product went live, I was simultaneously filled with excitement, anxiety, and relief. But most significantly, the product launch sparked a real reflection... View Details
- 19 Nov 2014
- Working Paper Summaries