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  • Web

Leadership Team | Harvard Business School Online

Executive Education Cristina de la Cierva Senior Director of Marketing and Product Management, HBS Online Patrick Mullane Executive Director, HBS Online and Executive Education... View Details
  • Web

Privacy Policy & Legal Info | HBS Online

services (the Websites and the services, “Services”). Our Services include Websites and other applications, programs, and Online or mobile products of HBS Online, including the HBS View Details
  • 02 Apr 2012
  • Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

identify potential partners in the offline world, and the online worlds are helping them do that, thereby potentially equalizing access to romantic relationships.” Harvard Business School Associate Professor Mikolaj Piskorski has studied... View Details
Keywords: by Carmen Nobel; Technology
  • 01 Jun 2004
  • News

Books

post–Civil War era to commission-based canvassers hired and trained by manufacturers to sell agricultural products and books by Mark Twain and Ulysses S. Grant, for instance. “Drummers,” who acted as the middlemen between manufacturers... View Details
Keywords: book review; faculty books; Publishing Industries (except Internet); Information
  • September 19, 2017
  • Article

After Equifax Breach, Companies Advised to Review Open-Source Software Code

By: Ben DiPietro and Lou Shipley
It doesn’t make much sense: At a time when high-powered automated trading systems can execute stock sales in real time, some companies that rely on open-source software to help to run their businesses track their open-source use on spread sheets on paper.
Lou... View Details
Keywords: Software; Open-source; Security Vulnerabilities; Data Privacy; Hack; Applications and Software; Safety; Cybersecurity
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  • Article

Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide

By: Iavor Bojinov and Somit Gupta
In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details
Keywords: A/B Testing; Experimentation; Data-driven Culture; Product Development; Innovation and Invention; Digital Transformation
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  • 19 Dec 2012
  • Research & Ideas

How to be Extremely Productive

and maintained rewarding relationships with his wife and their two children. “It takes a lot more than organizing your schedule to be productive.” In a widely read Harvard Business Review article (May 2011), Pozen outlined six... View Details
Keywords: by Deborah Blagg
  • 06 Mar 2019
  • News

Tesla’s Online Selling Is a Big Bet on Millennials

  • 13 Mar 2017
  • Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

Retailers routinely swap out the products they display to customers. It’s called assortment rotation, and it’s a popular business strategy for many brick-and-mortar and online stores alike. Retailing trends... View Details
Keywords: by Carmen Nobel; Retail; Fashion
  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

In trying to secure financial backing for a new product, independent innovators generally face the question of how much to invest in development before showing it around. Should they create, say, a working prototype (and maybe even generate sales) or pitch the idea for... View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
  • Web

CORe Final Exam Preparation | HBS Online

Exam Logistics The CORe final exam is a three-hour, multiple-choice, closed book assessment created by HBS faculty and delivered via the HBS Online course platform. The exam is offered to participants after successful completion of the... View Details
  • 2018
  • Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to higher operational costs through more product returns in the online retail industry. Dynamic pricing has been widely applied by many online retailers. Research has shown that, in response to dynamic pricing, some customers... View Details
Keywords: Price; Policy; Consumer Behavior; Cost Management; Emerging Markets; Retail Industry
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  • June 2011
  • Teaching Note

PatientsLikeMe: An Online Community of Patients (TN)

By: Sunil Gupta and Jason Riis
Teaching Note for 511093. View Details
Keywords: Internet and the Web; Social and Collaborative Networks; Health Disorders; Growth and Development; Product Launch; Web Services Industry
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  • October 2011
  • Supplement

Online Marketing at Big Skinny — slide supplement

By: Benjamin Edelman and Scott Duke Kominers
Slide Supplement for 911-034 View Details
Keywords: Consumer Products Industry
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  • 2024
  • Working Paper

People, Practices, and Productivity: A Review of New Advances in Personnel Economics

By: Mitchell Hoffman and Christopher T. Stanton
This chapter surveys recent advances in personnel economics. We begin by presenting evidence showing substantial and persistent productivity variation among workers in the same roles. We discuss new research on incentives and compensation; hiring practices; the... View Details
Keywords: Employees; Labor
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  • Article

Currency Unions, Product Introductions, and the Real Exchange Rate

By: Alberto Cavallo, Brent Neiman and Roberto Rigobon
We use a novel dataset of online prices of identical goods sold by four large global retailers in dozens of countries to study good-level real exchange rates and their aggregated behavior. First, in contrast to the prior literature, we demonstrate that the law of one... View Details
Keywords: Currency Union; Law Of One Price; International Prices; Global Firm; Currency Exchange Rate; Price; International Finance
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  • 05 Mar 2019
  • Working Paper Summaries

The Impacts of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

Keywords: by Donald Ngwe, Kris J. Ferreira, and Thales Teixeira; Consumer Products; Consumer Products; Consumer Products
  • September 2018
  • Article

Do Experts or Crowd-Based Models Produce More Bias? Evidence from Encyclopædia Britannica and Wikipedia

By: Shane Greenstein and Feng Zhu
Organizations today can use both crowds and experts to produce knowledge. While prior work compares the accuracy of crowd-produced and expert-produced knowledge, we compare bias in these two models in the context of contested knowledge, which involves subjective,... View Details
Keywords: Online Community; Collective Intelligence; Wisdom Of Crowds; Bias; Wikipedia; Britannica; Knowledge Production; Knowledge Sharing; Knowledge Dissemination; Prejudice and Bias
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  • March 2016 (Revised May 2018)
  • Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
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  • Web

Preview the Harvard Business School Online Learning Experience

real-world learning model . Or, download an e-book to dive deeper into a vital business topic and develop insights you can apply to your company or career. Explore Sample Lessons Free Business E-Books and Guides Your Guide to Online... View Details