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- All HBS Web
(1,984)
- People (3)
- News (441)
- Research (1,230)
- Events (20)
- Multimedia (13)
- Faculty Publications (640)
- Web
Frequently Asked Questions | HBS Online
courses are completed successfully, learners will earn a Certificate of Specialization. HBS Online is currently offering a Learning Track in Leadership and Management , Strategy , Entrepreneurship and Innovation , Business in Society ,... View Details
- September 2003 (Revised May 2006)
- Case
Eyeblaster: Enabling the Next Generation of Online Advertising
By: Elie Ofek
Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details
Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy
Ofek, Elie. "Eyeblaster: Enabling the Next Generation of Online Advertising." Harvard Business School Case 504-005, September 2003. (Revised May 2006.)
- 26 Jul 2022
- Research & Ideas
Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews
There’s a saying in hospitality: The customer is always right. In fact, customers might be more influential than ever, according to a study of online restaurant reviews. Yelp, the website where consumers share their service experiences,... View Details
- 9 AM – 10 AM EDT, 27 Mar 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: March 27, 2019 - May 8, 2019 View Details
- Web
Design Thinking Course | HBS Online
innovation Who Will Benefit Aspiring or Current Innovation Managers Entrepreneurs Product Managers, Developers, and Marketers Develop an innovation mindset and toolkit you can use to guide your team or organization’s strategy. "This... View Details
- Web
Certificates, Credentials, & Credits | HBS Online
Certificate of Completion Certificate of Specialization CLIMB Digital Credential CORe Credits Enroll Now Certificate of Completion All paid HBS Online courses , with the exception of credential programs CORe and CLIMB , grant a... View Details
- October 2007
- Article
The Art of Designing Markets
By: Alvin E. Roth
Traditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by... View Details
Keywords: Market Design; Market Participation; Market Transactions; Information Technology; Internet and the Web
Roth, Alvin E. "The Art of Designing Markets." Harvard Business Review 85, no. 10 (October 2007): 118–126.
- Fast Answer
Market Perspectives
subscription to Social Science Research Network. And don't forget the HOLLIS catalog!
This resource searches across our print and online collections. Search strategies: HOLLIS allows you to limit the date range... View Details
This resource searches across our print and online collections. Search strategies: HOLLIS allows you to limit the date range... View Details
- January 2011
- Teaching Note
Online Pet Supply Retailing (TN)
By: Tom Nicholas
Teaching Note for 809-117. View Details
- May–June 2019
- Article
U-Shaped Conformity in Online Social Networks
By: Monic Sun, Michael Zhang and Feng Zhu
We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption... View Details
Keywords: Conformity; Normative Social Influence; Social Networks; Field Experiment; Social and Collaborative Networks; Behavior; Attitudes; Social Media
Sun, Monic, Michael Zhang, and Feng Zhu. "U-Shaped Conformity in Online Social Networks." Marketing Science 38, no. 3 (May–June 2019): 461–480.
- 9 AM – 10 AM EDT, 23 Oct 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: October 23, 2019 - December 4, 2019 View Details
- Web
Sustainable Investing Course | HBS Online
online course on Sustainable Investing.” Andrew Buks Instructor of Management & Business Policy and Strategy at School of Business, Black Hills State University Develop practical skills you can apply to one of the fastest-growing fields... View Details
- Web
Business Insights Blog | HBS Online
the Blog Email * Please complete this required field. Email must be formatted correctly. Please complete all required fields. RSS feed 09 Jul 2025 Make Your Personal Brand Your Competitive Edge with HBS Online’s New Certificate Course HBS View Details
- 25 Nov 2013
- News
Jumia Pioneers Online Retailing in Africa
- Web
Global Business Course | HBS Online
This course is part of the Business in Society and Strategy track. Introduction to Global Business ENROLL NOW No application needed for our certificate programs. Start your journey today! Global Business $1,850 Next 4-week session starts July 30th Enroll Now Understand... View Details
- Web
Launching Tech Ventures | HBS Online
This course is part of the Entrepreneurship & Innovation track. Introduction to Launching Tech Ventures START NOW HBS Online now offers this course on-demand, allowing you to begin your learning anytime. No application needed—start your... View Details
- 31 Mar 2011
- News
Building an Online Swap Shop
opportunity to work in derivative markets like secondhand clothing. “I wrote my final paper about thredUP,” Reinhart continued. “When I went back and read it recently, it was kind of hilarious. Once you spend a year and a half working in... View Details
- 30 Nov 2016
- Op-Ed
Where Could More Regulation Help Small Businesses? Online Lending.
and purviews. This leaves online small business lenders to be governed by an expensive and time-consuming patchwork of state oversight, often with inconsistent rules that can confine online lending to... View Details
- October 2009
- Article
Shaping Online Consumer Choice by Partitioning the Web
By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.