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Publications

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  • All HBS Web  (838)
    • People  (6)
    • News  (322)
    • Research  (363)
    • Events  (2)
    • Multimedia  (18)
  • Faculty Publications  (212)

Show Results For

  • All HBS Web  (838)
    • People  (6)
    • News  (322)
    • Research  (363)
    • Events  (2)
    • Multimedia  (18)
  • Faculty Publications  (212)
← Page 10 of 838 Results →
  • 06 Oct 2011
  • News

Steve Jobs's Bicycles for the Mind

  • December 2010 (Revised March 2011)
  • Background Note

Strategic Marketing in Creative Industries

By: Anita Elberse
A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that... View Details
Keywords: Marketing Strategy
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Elberse, Anita. "Strategic Marketing in Creative Industries." Harvard Business School Background Note 511-011, December 2010. (Revised March 2011.) (Course Note, Instructor Only.)
  • November 2001 (Revised September 2002)
  • Case

International Management Group (IMG)

By: Bharat N. Anand and Kate Attea
In 2001, International Management Group (IMG) is the dominant company in the sports management industry. Its founder and CEO, Mark McCormack, is credited with having created the industry of sports management in the early 1960s. Over the next 40 years, IMG's expansion... View Details
Keywords: Customer Focus and Relationships; Finance; Organizational Structure; Planning; Relationships; Conflict of Interests; Competition; Corporate Strategy; Expansion; Sports Industry
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Anand, Bharat N., and Kate Attea. "International Management Group (IMG)." Harvard Business School Case 702-409, November 2001. (Revised September 2002.)
  • 03 Dec 2020
  • Blog Post

The HBS Show Must Go On

The HBS Show is a cherished tradition at Harvard Business School. Twice a year, theater nerds among the student body congregate and perform two productions – the fall cabaret and the spring full-scale musical – designed to poke fun at... View Details
  • August 2000
  • Case

Alison Brown of Compass Records

By: Teresa M. Amabile and Amy Blitz
Highly acclaimed recording artist, banjo player, and jazz/blue grass composer Alison Brown has used her artistic experience and MBA-based business savvy to found a successful independent record company with bassist/husband Garry West. Representing a stellar roster of... View Details
Keywords: Entrepreneurship; Technological Innovation; Growth and Development Strategy; Growth Management; Industry Structures; Service Delivery; Business Strategy; Expansion; Music Industry; Music Industry
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Amabile, Teresa M., and Amy Blitz. "Alison Brown of Compass Records." Harvard Business School Case 801-089, August 2000.
  • April 2025
  • Case

Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra

By: Jon M. Jachimowicz, Maisie Wiltshire-Gordon and Alexis Lefort
For 20 years, Elizabeth Rowe was a world-renowned principal flutist with the Boston Symphony Orchestra. But in 2024, Rowe decided to leave her position to pursue a new full-time career as a leadership coach. At 50, Rowe was well under the typical retirement age, and,... View Details
Keywords: Arts; Small Business; Social Media; Cost vs Benefits; Decision Choices and Conditions; Decisions; Learning; Music Entertainment; Values and Beliefs; Creativity; Happiness; Identity; Interests; Satisfaction; Motivation and Incentives; Prejudice and Bias; Reputation; Culture; Resignation and Termination; Personal Development and Career; Music Industry; Music Industry; Music Industry; United States
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Jachimowicz, Jon M., Maisie Wiltshire-Gordon, and Alexis Lefort. "Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra." Harvard Business School Case 425-037, April 2025.
  • 02 Oct 2019
  • News

Happy Millennials: How can brands tell stories for a generation for whom experience is capital

  • December 2007 (Revised August 2014)
  • Case

Xanadu on Broadway

By: Anita Elberse
Can one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens,... View Details
Keywords: Theater Entertainment; Product Marketing; Product Launch; Demand and Consumers; Risk and Uncertainty; Creativity; Entertainment and Recreation Industry
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Elberse, Anita. "Xanadu on Broadway." Harvard Business School Case 508-062, December 2007. (Revised August 2014.)
  • June 2017
  • Case

AKB48: Going Global? (A)

By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki
After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what... View Details
Keywords: Brand Building; Brand Extension; Culture-based Products; Global Products; Differentiation; Intellectual Property; International Business; Local Products; Strategy; Value Capture; Market Entry and Exit; Music Entertainment; Business Model; Global Strategy; Global Range; Brands and Branding; Value Creation; Expansion; Music Industry; Japan; China; Indonesia; Taiwan; Philippines; Thailand; South Korea
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Alcácer, Juan, Kotaro Sasamoto, Tee Chayakul, and Mayuka Yamazaki. "AKB48: Going Global? (A)." Harvard Business School Case 717-445, June 2017.
  • 17 Oct 2006
  • First Look

First Look: October 17, 2006

Course. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307011 iPod vs. Cell Phone: A Mobile Music Revolution? Harvard Business School Case 707-419 In 2006, a nascent market for music-enabled mobile... View Details
Keywords: Sean Silverthorne
  • 26 Sep 2024
  • Blog Post

HBS Latino Student Association Spotlight: Austin Regalado (MBA 2026)

beyond the food I eat, the music I listen to, or the coffee I drink. The Hispanic heritage of my family is one rife with change, upheaval, and loss. My grandparents were patriots living in a county that rejected them. Struggling against... View Details
  • January 2024 (Revised June 2024)
  • Case

School of Rock: Tuning into Structured Empowerment (A)

By: Tatiana Sandino, Jeffrey Rayport, Samuel Grad and Stacy Straaberg
In summer 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before CEO Rob Price’s hire in 2017, School of Rock’s nonconformist rock ‘n’ roll culture led to variability in teaching styles,... View Details
Keywords: Business Growth and Maturation; Business Plan; Change Management; Transformation; Communication Strategy; Decisions; Curriculum and Courses; Teaching; Employee Relationship Management; Knowledge Sharing; Leadership Style; Business or Company Management; Growth and Development Strategy; Management Style; Marketing Strategy; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Franchise Ownership; Performance Expectations; Performance Improvement; Strategic Planning; Attitudes; Conflict Management; Corporate Strategy; Applications and Software; Technology Adoption; Music Industry; Music Industry; Massachusetts; United States
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Sandino, Tatiana, Jeffrey Rayport, Samuel Grad, and Stacy Straaberg. "School of Rock: Tuning into Structured Empowerment (A)." Harvard Business School Case 124-043, January 2024. (Revised June 2024.)
  • 10 Nov 2009
  • First Look

First Look: Nov. 10

are also consistent with SOX and regulatory actions reducing the incentives to sell ahead of privately known negative news. Bye Bye Bundles: The Unbundling of Music in Digital Channels Author:Anita Elberse Publication:Journal of Marketing... View Details
Keywords: Martha Lagace
  • 07 Jun 2015
  • News

Who Here Can Tell Me What LP Stands For?

  • 18 Nov 2013
  • News

The Luck Factor in Great Decisions

  • October 2016 (Revised July 2017)
  • Case

The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship

By: Rohit Deshpande and Annelena Lobb
The Los Angeles Philharmonic Orchestra (LA Phil), under the leadership of Deborah Borda, had enjoyed great successes in the 2000s and 2010s, even as other U.S. orchestras faltered. The architecturally acclaimed Walt Disney Concert Hall had opened its doors. The... View Details
Keywords: Product Positioning; Arts; Music Entertainment; Growth and Development Strategy; Business Growth and Maturation; Cultural Entrepreneurship; Music Industry; Music Industry; Los Angeles
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Deshpande, Rohit, and Annelena Lobb. "The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship." Harvard Business School Case 517-006, October 2016. (Revised July 2017.)
  • April 2006 (Revised August 2007)
  • Case

BitTorrent

Involves the copyright issues associated with Bram Cohen's revolutionary software program BitTorrent, which makes it possible to transfer very large files, such as movies, at a high speed over the Internet. The program, which is available for free over the Internet, is... View Details
Keywords: Lawfulness; Lawsuits and Litigation; Applications and Software; Copyright; Internet and the Web
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Bagley, Constance E., and Reed Martin. "BitTorrent." Harvard Business School Case 806-169, April 2006. (Revised August 2007.)
  • July – August 2008
  • Article

Should You Invest in the Long Tail?

By: Anita Elberse
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Music Industry; Music Industry; Music Industry
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Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)
  • 02 Oct 2018
  • Video

Klarman Hall: Bringing Ideas Together

  • September 2006 (Revised August 2007)
  • Case

Warner Bros. and BitTorrent

Involves the copyright issues associated with Bram Cohen's revolutionary program BitTorrent, which makes it possible to transfer very large files, such as movies, at a high speed over the Internet. The program, which is available for free over the Internet, is used for... View Details
Keywords: Technological Innovation; Copyright; Lawfulness; Distribution; Internet and the Web; Motion Pictures and Video Industry
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Bagley, Constance E., and Reed Martin. "Warner Bros. and BitTorrent." Harvard Business School Case 807-012, September 2006. (Revised August 2007.)
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