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  • 28 Jun 2011
  • First Look

First Look: June 28

Chantel Lenard, Ford's Group Marketing Manager for Global Small Car and Midsize Vehicles, and Connie Fontaine, Ford's Manager of Brand Content and Alliances, pushed for a bold approach to marketing the new vehicle. They and their teams... View Details
Keywords: Sean Silverthorne
  • 11 Dec 2023
  • Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

Rules about acceptable and unacceptable jobs also developed. Journalists grew to view jobs at newspapers and TV stations and other traditional media as within the field’s core mission, or as “pure” in the academic parlance, while looking... View Details
Keywords: by Scott Van Voorhis
  • Web

Podcast - Business & Environment

up to create meaningful changes and concludes with his advice for those looking to enter the climate space. Joel Makower @ Greenbiz 09 OCT 2024 | Climate Rising This is the fourth episode in our series on business and climate change in the View Details
  • Web

Help - Alumni

my existing phone number? A phone number is required to use two-step verification and thus to access password-protected content on the alumni website and alumni email through O365. If you don’t have a phone number on file, call alumni... View Details
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

Economics & Management Strategy Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior By: Prince, Jeffrey, and Shane Greenstein Abstract—The television industry is undergoing a generational shift in... View Details
Keywords: Sean Silverthorne
  • 15 Aug 2023
  • HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

coordinating all the pieces of the ecosystem,” he says. “It's not just a matter of a headset. You also have to have content like games or simulations or social media interaction platforms. We still haven't... View Details
Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology
  • September 2019 (Revised October 2019)
  • Case

Burunda Prince at The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

By: Linda A. Hill, Eric Mankin and Emily Tedards
After a successful inaugural year, Burunda Prince, the Managing Director of Comcast’s startup business accelerator The Farm, was getting ready for an eventful 2019. Comcast was America's largest cable and internet service provider, having built a profitable business... View Details
Keywords: Innovation; Accelerator; Entrepreneur; Startup; Outsourcing; Hiring; Talent; Culture; Ecosystem; Digital; Women; African Americans; Leadership; Innovation and Invention; Entrepreneurship; Business Startups; Management; Diversity; Selection and Staffing; Organizational Culture; Media; Entertainment; Transformation; Atlanta
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  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

“steeped-in-tradition” background that Willis, hired by Wimbledon in 2012 and promoted to Head of Digital and Content in 2015, had to figure out the proper role for digital and social media at Wimbledon. The... View Details
Keywords: Sean Silverthorne
  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

the class, and turn it in. Why? Because that's the secret. Winfrey: Is to pass it on. Brooks: To pass it on. Winfrey: To pass it on. So, I would answer that question and say, I am filled with contentment because I have all the elements of... View Details
Keywords: by HBS Staff
  • November 7, 2017
  • Article

Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions

By: Reto Hofstetter, Roland Rüppell and Leslie John
With the advent of social media, the impressions people make on others are based increasingly on their digital disclosures. Yet digital disclosures can come back to haunt, making it challenging for people to manage the impressions they make. In field and online... View Details
Keywords: Disclosure; Privacy; Self-presentation; Impression Formation; Behavior; Perspective; Internet and the Web; Social Media
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  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social View Details
Keywords: by Kara Baskin; Media & Broadcasting; Media & Broadcasting
  • 17 Apr 2012
  • First Look

First Look: April 17

positive theory of integrity that has no normative content and argue that there are large gains from putting integrity into finance-into both the theory and practice of finance. We define integrity as being whole and complete and... View Details
Keywords: Carmen Nobel
  • Web

Policies, Rules & Guidelines | About

During Course Activities The purpose of this policy is to clarify the School’s position on capturing (e.g., photography, audio, video, live streaming and other formats) and/or disseminating (e.g., via the media or use of social media)... View Details
  • Web

Research Services - Faculty & Research

and amplify learning for in-class, preparatory, and follow-up exercises. This team of instructional designers, content and media developers, graphic artists, and technologists help faculty, researchers, and... View Details
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

third solution, based not on social media but on entertainment media. Entertainment algorithms loop back and forth from content that’s offered to a response detected until they identify something that... View Details
Keywords: by John Deighton and Leora Kornfeld
  • Web

About - Business & Environment

Environment Initiative. She manages core activities of the BEI and collaborates with other departments to leverage HBS resources, promote the initiative's mission, and improve processes. Her duties include project management, event coordination, View Details
  • 22 Nov 2011
  • First Look

First Look: November 22

new players, such as Groupon and Shop Socially, the growing power of social media platforms such as Facebook, and the way consumer behavior and user generated content are rapidly evolving in a digital era,... View Details
Keywords: Sean Silverthorne
  • 18 Nov 2014
  • First Look

First Look: November 18

television advertising influences online shopping. We construct a massive dataset spanning $3.4 billion in spending by 20 brands, including measures of brands' website traffic and transactions as well as ad content measures for 1,224... View Details
Keywords: Sean Silverthorne
  • Web

About the Center - Christensen Center for Teaching & Learning

Projects & Media Biography Clare Flaherty Manager, Projects & Media Clare Flaherty is the Christensen Center's Manager of Projects and Media. Clare is responsible for the all of the center's multimedia... View Details
  • 27 Sep 2011
  • First Look

First Look: September 27

the boundaries of organizations. Though experience and productivity improvement may be seen as key benefits of this trend, little is known about how this shift toward outsourcing influences learning. When producing a unit of output, the View Details
Keywords: Sean Silverthorne