Publications

Publications

Filter Results: (1,863) Arrow Down
Filter Results: (1,863) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 10 of 1,863 Results →
  • 25 Oct 2016
  • News

Survive and scale: How software frees up brain time for small business owners

  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; North America
Related
  • 01 Mar 2012
  • News

Learning to Speak the Language of Business

Mikitani announced the changeover, in English, in March 2010 and set a two-year deadline for everyone to demonstrate English proficiency or sacrifice chances for advancement. He dubbed the project “Englishnization,” which has attracted international View Details
Keywords: Roger Thompson; e-commerce; Management of Companies and Enterprises; Management; Miscellaneous Store Retailers; Retail Trade
  • 12 Dec 2016
  • HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

terrific working relationship makes the story really unique.” Elberse hopes that the case study will help students understand what it takes for stars like Johnson to build a successful media business that... View Details
Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation
  • 01 Jun 2012
  • News

Straight to the Heart

past decade, Greenwald has also built a business as a matchmaker and dating coach to both sexes and has seen a resulting 750 marriages. Featured widely as a dating expert in the media and as a Huffington... View Details
Keywords: Julia Hanna; marriage; social media; matchmaking; Personal Services
  • 22 Feb 2019
  • News

Empowering a New Generation of Business Leaders

before guests were treated to a private tour of the massive media production facilities. Jaqueline Burgos (MBA 2014) opened the chat by introducing Professor McGee, a media industry expert and entrepreneur... View Details
Keywords: Margie Kelley; Arts, Entertainment
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or services that come from many... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 24 Apr 2014
  • News

In the business of empowering women entrepreneurs

As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer... View Details
  • September 2014
  • Case

Havas: Change Faster

By: Karim R. Lakhani and Michael L. Tushman
As of 2013, Havas was the 6th largest global advertising, digital, and communications group in the world. Headquartered in Paris, France, the group was highly decentralized, with semi-independent agencies in more than 100 countries offering a variety of services. The... View Details
Keywords: Advertising Agency; Open Innovation; Commercials; Digital Media; Digital Transition; Advertising; Digital Marketing; Advertising Campaigns; Acquisition; Change Management; Disruption; Transformation; Advertising Industry; Communications Industry
Related
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism
  • 12 Nov 2021
  • News

Alumni Business Leaders on Confronting the Climate Change Challenge

lives, it is difficult to escape coverage of climate change in the media today. With many countries as well as companies declaring their net-zero ambitions, it is tempting to think that business leaders have... View Details
  • 10 Oct 2023
  • Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

topic and hope that this piece provides a helpful starter guide on the intersection of business and environmental justice. Summary: Policy Drivers for Environmental Justice in the US – What Businesses Need... View Details
  • 01 Jun 2000
  • News

Students and Business Leaders Look to Africa's Future

"Africa in the New Millennium: Invest in the Future" was the theme of the 2000 HBS Africa Business Club conference, held on campus the first weekend in April. More than six hundred students and representatives from over two hundred... View Details
  • September 2003 (Revised June 2005)
  • Case

Learning from LeapFrog: Creating Educational and Business Value

By: Lynda M. Applegate, Christopher Dede and Susan Saltrick
Explores the success factors leading to one's company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational... View Details
Keywords: Transformation; Decisions; Education; Entrepreneurship; Innovation and Invention; Growth Management; Media; Business and Stakeholder Relations; Research; Value Creation
Related
  • February 2016 (Revised June 2016)
  • Case

The Maggi Noodle Safety Crisis in India (A)

By: Karthik Ramanna and Radhika Kak
The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles—citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details
Keywords: Multinationals; Regulation; Customer Relations; Business And Government; Crisis Management; Leadership; Multinational Firms and Management; Globalization; Governing Rules, Regulations, and Reforms; Safety; Customer Relationship Management; Business and Government Relations; India; Europe; Switzerland
Related
  • 03 Apr 2009
  • What Do You Think?

How Much Obsolescence Can Business and Society Absorb?

Summing Up To remain sane and relevant, must we smell the flowers as well as the ozone? This month's question of how much obsolescence business and society (and by implication, we as managers) can absorb brought out both the poets and the... View Details
Keywords: by Jim Heskett; Publishing; Journalism & News
  • 13 Apr 2020
  • Research & Ideas

Small Businesses Are Worse Off Than We Thought

questions come up and new questions about the evolving landscape come up,” he says, “we’re hoping to keep asking in rapid fire questions to small business owners to help guide the policy and managerial discussions.” About the Author... View Details
Keywords: by Kristen Senz; Financial Services
  • Web

Independent Projects | Social Enterprise | Harvard Business School

internal strategy group to determine the appropriate efficient scale for country offices. Explored interactive media approaches for an organization focused on expanding access to financial services for low-income families. Developed a... View Details
  • 31 Oct 2019
  • News

Business Success Means Community Success in Wisconsin; GNN Roundup

Clubs News Clubs News Wisconsin executives share success More than 100 alumni and guests of the HBS Club of Wisconsin gathered on October 8 at the Fiserv Forum, home arena of the Milwaukee Bucks, to explore how two local business leaders... View Details
Keywords: Margie Kelley
  • Web

BiGS Fellows | Institute for Business in Global Society

BiGS Fellows The BiGS Visiting Fellows are scholarly researchers who focus on issues of business and society. Consisting of scholars who study climate change or racial equity, they provide intellectual leadership and research support that... View Details