Publications

29 Dec 2021
News

Should Retailers Split E-Commerce From Stores? A High-Level Debate

TeachingInterests

MBA Elective Curriculum Business-to-Business Marketing

Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

May 2010 (Revised May 2013)
Case

C.K. Claridge, Inc.

By: James K. Sebenius

Sued for patent infringement, chemical manufacturer C.K. Claridge tries to design a settlement strategy taking into account a decision analysis of litigating v. negotiating. The plaintiffs are the patent holder and its sole licensee, who is also a CKC competitor. (This... View Details

Keywords: Decision Making; Patents; Lawsuits and Litigation; Negotiation Style; Negotiation Tactics; Chemical Industry

February 2018 (Revised March 2019)
Case

Sandlands Vineyards

By: Benjamin C. Esty and Gregory Saldutte

Approximately 80% of the wineries in the U.S. break even or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details

July 2001 (Revised February 2004)
Case

Gerdau (A)

By: Joseph L. Bower, Luiz Felipe Monteiro and Sonja Ellingson Hout

Gerdau Group is a family-controlled Brazilian manufacturer and distributor of long steel products. Describes the evolution of the company's strategy, organization, and smart management, making it the No. 2 steel producer in Brazil. The company must decide whether to... View Details

Keywords: Mergers and Acquisitions; Family Business; Decision Choices and Conditions; Developing Countries and Economies; Globalization; Competitive Strategy; Steel Industry; Manufacturing Industry; Brazil; United States

Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts make investment recommendations on Snap: two with buy... View Details

26 Jul 2021
News

The Science of How You Spend Money & How to Set Boundaries People Will Respect

06 May 2015
News

Don’t Let Emotions Screw Up Your Decisions

24 Jan 2017
News

Larry Fink: Don’t Do Buybacks This Year Or Else I'll Write Another Stern Letter Next Year

29 Jun 2020
News

Como Audio launches crowdfunding effort for a Braintree manufacturing plant

24 May 2007
Working Paper Summaries

Repugnance as a Constraint on Markets

Keywords: by Alvin Roth

February 2009 (Revised June 2010)
Background Note

Note on Valuing Control and Liquidity in Family and Closely Held Firms

Most companies around the world are family controlled and/or closely held. The need to value these companies routinely arises in practice for a variety of reasons, e.g., to buy out minority shareholders; for gift and estate tax purposes; to tie executive compensation... View Details

Keywords: Family Business; Financial Liquidity; Governance Controls; Valuation

16 Jul 2007
Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

when ordering for delivery in the near future than when ordering for delivery in the more distant future. Q: Did you find similarities in other areas where consumers are making choices? A: Our research team has completed 2 other projects... View Details

Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation

October 1986 (Revised November 1989)
Case

Becton Dickinson & Co.: VACUTAINER Systems Division

By: Frank V. Cespedes

Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details

Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Manufacturing Industry; Medical Devices and Supplies Industry; Health Industry; United States

October 1991 (Revised August 2000)
Case

Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)

By: V. Kasturi Rangan and Frank V. Cespedes

Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's... View Details

Keywords: Business Divisions; Customer Satisfaction; Demand and Consumers; Market Participation; Distribution Channels; Success; Corporate Strategy; Value Creation; Health Industry

16 Aug 2013
News

Happy Money: The Science of Smarter Spending - Investing in Others

May 2022
Case

What's Next

By: Richard S. Ruback and Royce Yudkoff

Is there a typical long-term career path for people who become entrepreneurs through acquisition? What choices do searchers and investors make subsequent to their first search? The former searchers profiled here identified five common longer-term career paths and... View Details

Keywords: Personal Development and Career; Entrepreneurship; Investment Portfolio; Decision Making; Financial Services Industry

27 Feb 2024
Research & Ideas

Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

diversity data—even if it shows a disparity in the representation of employees of color—doesn’t hurt consumer attitudes toward a company. And, when the numbers show that a company’s workforce is relatively diverse, consumers feel even better about the business and are... View Details

Keywords: by Shalene Gupta

February 2011
Supplement

Carbon Trading Simulation: Brown Cement Inc.

By: Peter A. Coles

This simulation presents students the opportunity to experience firsthand the economics of carbon markets and permit trading. Each student has private role information about a company he or she manages. The student must make decisions about pollution-reducing... View Details

Keywords: Decisions; Economics; Investment; Business or Company Management; Market Design; Pollutants