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      Location StrategiesRemove Location Strategies →

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      • February 2005
      • Article

      European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990

      By: Geoffrey Jones and Peter Miskell
      This article examines the role of the large Anglo-Dutch consumer products company in promoting European integration. It shows that Unilever contributed financially to campaigns to support the creation of the European Union, and its subsequent expansion, despite a... View Details
      Keywords: Horizontal Integration; Organizations; Policy; Expansion; Market Transactions; Geographic Location; Restructuring; Competition; Brands and Branding; Production; Capital Structure; Value; Consumer Products Industry; European Union; United States
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      Jones, Geoffrey, and Peter Miskell. "European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990." Economic History Review 58, no. 1 (February 2005): 113–139.
      • 2005
      • Article

      Increasing Exploration: Evidence from International Expansion

      By: Juan Alcacer, Heather Berry and Wilbur Chung
      While firms balance exploitation and exploration to maximize profits, specifics of how firms pursue this balance are scarce. We focus on how firms increase their exploration after obtaining greater capabilities and experience via sequential international expansion.... View Details
      Keywords: Price Bubble; Growth and Development Strategy; Growth Management; Industry Growth; Research and Development; Profit; Organizational Change and Adaptation; Knowledge Use and Leverage; Disruptive Innovation; Five Forces Framework; SWOT Analysis; Duopoly and Oligopoly; Manufacturing Industry; Japan; United States
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      Alcacer, Juan, Heather Berry, and Wilbur Chung. "Increasing Exploration: Evidence from International Expansion." Academy of Management Best Paper Proceedings (2005): D1–D6.
      • April 2004 (Revised June 2004)
      • Case

      Entrepreneurship Goes Global: ResMed's Gamble

      By: Christopher A. Bartlett, Andrew N. McLean and Meg Glinska
      On the basis of its innovative medical device for treating sleep apnea, CEO Peter Farrell has made Australian-born ResMed a successful global company. But the company is struggling to implement a strategy to expand the device from its focused core market to a much... View Details
      Keywords: Business Model; Globalization; Innovation and Management; Management; Marketing Channels; Production; Expansion; Medical Devices and Supplies Industry
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      Bartlett, Christopher A., Andrew N. McLean, and Meg Glinska. "Entrepreneurship Goes Global: ResMed's Gamble." Harvard Business School Case 304-051, April 2004. (Revised June 2004.)
      • April 2004 (Revised July 2007)
      • Case

      OfficeTiger

      By: Joseph B. Lassiter III and Johanna Regine Naunton Blaxall
      OfficeTiger was founded in late 1999 with an innovative approach to global outsourcing. The company's employees, located primarily in India, provided services for corporations, investment banks, and professional services firms throughout the United States, Europe, and... View Details
      Keywords: Mergers and Acquisitions; Globalized Markets and Industries; Job Cuts and Outsourcing; Growth and Development Strategy; Service Operations; India
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      Lassiter, Joseph B., III, and Johanna Regine Naunton Blaxall. "OfficeTiger." Harvard Business School Case 804-109, April 2004. (Revised July 2007.)
      • March 2004 (Revised June 2010)
      • Case

      Akamai Technologies

      By: Benjamin Edelman, Thomas R. Eisenmann and Eric J. Van den Steen
      As the leading content delivery network, Akamai helps Internet companies deliver Web site content to end users with fewer delays and lower costs. Describes the strategic management challenges facing Akamai in early 2004. The company is poised to offer its next... View Details
      Keywords: Digital Platforms; Partners and Partnerships; Strategy; Internet and the Web; Information Infrastructure
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      Edelman, Benjamin, Thomas R. Eisenmann, and Eric J. Van den Steen. "Akamai Technologies." Harvard Business School Case 804-158, March 2004. (Revised June 2010.) (request a courtesy copy.)
      • January 2004 (Revised July 2006)
      • Background Note

      Incentives within Organizations

      By: Brian J. Hall
      Serves as a brief introduction to incentive design and implementation. The analysis first locates incentive strategy within the larger structure of organizations and markets and then helps to define the central components and difficulties of incentive design. Focuses... View Details
      Keywords: Organizations; Motivation and Incentives
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      Hall, Brian J. "Incentives within Organizations." Harvard Business School Background Note 904-043, January 2004. (Revised July 2006.)
      • June 2003
      • Case

      In-N-Out Burger

      By: Youngme E. Moon, Lucy Cummings, Sonali Sampat, Sam Thakarar and Kerry Herman
      In-N-Out Burger is a fast-food chain with 171 company-owned locations in three states--California, Nevada, and Arizona. It has an extremely hardcore customer base and the company appears to be in good financial health. The primary issue in this case concerns expansion:... View Details
      Keywords: Customer Relationship Management; Profit; Leadership Development; Brands and Branding; Product Marketing; Distribution; Expansion; Food and Beverage Industry; Arizona; California; Nevada
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      Moon, Youngme E., Lucy Cummings, Sonali Sampat, Sam Thakarar, and Kerry Herman. "In-N-Out Burger." Harvard Business School Case 503-096, June 2003.
      • February 2003 (Revised March 2006)
      • Case

      Centre Suisse d'Electronique et de Microtechnique (CSEM)

      By: Michael E. Porter, Willis M. Emmons III and Christian Fenner
      Le Centre Suisse d'Electronique et de Microtechnique S.A. (CSEM)--the Swiss Center for Electronics and Microtechnology--was a major nonprofit research institution located in Neuchatel, Switzerland, with roots in the Swiss watch industry. CSEM maintained close links to... View Details
      Keywords: Cooperation; Information Technology; Alliances; Research and Development; Performance Productivity; Innovation and Invention; Nonprofit Organizations; Electronics Industry; Switzerland
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      Porter, Michael E., Willis M. Emmons III, and Christian Fenner. "Centre Suisse d'Electronique et de Microtechnique (CSEM)." Harvard Business School Case 703-438, February 2003. (Revised March 2006.)
      • December 2002
      • Other Article

      The Competitive Advantage of Corporate Philanthropy

      By: Michael E. Porter and Mark R. Kramer
      When it comes to philanthropy, executives increasingly see themselves as caught between critics demanding ever higher levels of "corporate social responsibility" and investors applying pressure to maximize short-term profits. Increasingly, philanthropy is used as a... View Details
      Keywords: Strategy
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      Porter, Michael E., and Mark R. Kramer. "The Competitive Advantage of Corporate Philanthropy." Harvard Business Review 80, no. 12 (December 2002): 56–69.
      • September 2002
      • Case

      Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand

      By: H. Kent Bowen and Jonathan P Groberg
      Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial forecasts predicted, and the cost structure is preventing the company from... View Details
      Keywords: Health Care and Treatment; Collaborative Innovation and Invention; Problems and Challenges; Product; Forecasting and Prediction; Marketing Strategy; Sales; Demand and Consumers; Production; Health Industry
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      Bowen, H. Kent, and Jonathan P Groberg. "Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand." Harvard Business School Case 603-058, September 2002.
      • September 2002 (Revised January 2003)
      • Case

      Intrawest Corporation

      By: Frances X. Frei, Daniel Rethazy and Corey B. Hajim
      Describes the dilemma surrounding Intrawest's growth strategy for the future. The organization must decide whether to continue its present development tactic or use its expertise to diversify its resort products in terms of location and type or spin off associated... View Details
      Keywords: Diversification; Growth and Development Strategy; Accommodations Industry; Tourism Industry
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      Frei, Frances X., Daniel Rethazy, and Corey B. Hajim. "Intrawest Corporation." Harvard Business School Case 603-001, September 2002. (Revised January 2003.)
      • April 2002
      • Background Note

      Local Institutions and Global Strategy

      By: Tarun Khanna
      Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics.... View Details
      Keywords: Global Range; Global Strategy; Product Positioning; Market Transactions; Industry Structures; Negotiation Deal; Organizational Design; Outcome or Result; Strategic Planning
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      Khanna, Tarun. "Local Institutions and Global Strategy." Harvard Business School Background Note 702-475, April 2002.
      • March 2002
      • Background Note

      Incentive Strategy Within Organizations

      By: Brian J. Hall
      This case serves as a supplement to any course on incentive design and implementation. The analysis first locates incentive strategy within the larger structure of organizations and markets and then helps to define the central components and difficulties of incentive... View Details
      Keywords: Motivation and Incentives; Compensation and Benefits; Performance Evaluation; Strategy; Situation or Environment; Problems and Challenges
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      Hall, Brian J. "Incentive Strategy Within Organizations." Harvard Business School Background Note 902-131, March 2002.
      • February 2002 (Revised December 2003)
      • Case

      H-E-B Own Brands

      By: V. Kasturi Rangan and Marie Bell
      H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts for 19% of H-E-B's sales and one that earns gross margins 50% higher than national brands. A leader in its markets,... View Details
      Keywords: Growth and Development; Market Entry and Exit; Supply Chain Management; Private Ownership; Sales; Strategy; Competitive Strategy
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      Rangan, V. Kasturi, and Marie Bell. "H-E-B Own Brands." Harvard Business School Case 502-053, February 2002. (Revised December 2003.)
      • 2000
      • Chapter

      Location, Clusters, and Company Strategy

      By: M. E. Porter
      Keywords: Geographic Location; Industry Clusters; Business Strategy
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      Porter, M. E. "Location, Clusters, and Company Strategy." In Oxford Handbook of Economic Geography, edited by G. Clark, M. Feldman, and M. Gertler. Oxford: Oxford University Press, 2000.
      • September 2000
      • Case

      Jardines: Tapping the Asian E-Commerce Market

      By: F. Warren McFarlan, Melissa Dailey and Fred Young
      "We have made significant progress in reshaping the group in the current cycle of change," announced the homepage of Jardine Matheson & Co.'s web site. Percy Weatherall, newly appointed managing director of the company, knew all too well about change. In his previous... View Details
      Keywords: Corporate Entrepreneurship; Decisions; Information Technology; Corporate Strategy; Technology Adoption
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      McFarlan, F. Warren, Melissa Dailey, and Fred Young. "Jardines: Tapping the Asian E-Commerce Market." Harvard Business School Case 301-045, September 2000.
      • February 2000
      • Article

      Location, Competition and Economic Development: Local Clusters in a Global Economy

      By: Michael E. Porter
      Keywords: Competition; Economics; Growth and Development; Global Range; Geographic Location; Economy
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      Porter, Michael E. "Location, Competition and Economic Development: Local Clusters in a Global Economy." Economic Development Quarterly 14, no. 1 (February 2000): 15–34.
      • November – December 1998
      • Article

      Clusters and the New Economics of Competition

      By: Michael E. Porter
      This article explains how clusters foster high levels of productivity and innovation and lays out the implications for competitive strategy and economic policy. Economic geography in an era of global competition poses a paradox. In theory, location should no longer be... View Details
      Keywords: Economics; United States
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      Porter, Michael E. "Clusters and the New Economics of Competition." Harvard Business Review 76, no. 6 (November–December 1998): 77–90.
      • August 1999 (Revised February 2000)
      • Case

      Cisco Systems, Inc.: Acquisition Integration for Manufacturing (A)

      By: Steven C. Wheelwright, Charles A. Holloway, Nicole Tempest and Christian G. Kasper
      Describes the procedures and processes used by Cisco Systems in its acquisition of high-technology firms. Its goal is to retain key engineering talent and to leverage existing product development efforts, but to quickly merge acquired companies its own systems and... View Details
      Keywords: Information Technology; Leveraged Buyouts; Acquisition; Integration; Mergers and Acquisitions; Production; Activity Based Costing and Management; Corporate Entrepreneurship; Innovation and Management; Technological Innovation; Talent and Talent Management; Human Resources; Manufacturing Industry; Technology Industry; England
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      Wheelwright, Steven C., Charles A. Holloway, Nicole Tempest, and Christian G. Kasper. "Cisco Systems, Inc.: Acquisition Integration for Manufacturing (A)." Harvard Business School Case 600-015, August 1999. (Revised February 2000.)
      • June 1999 (Revised February 2013)
      • Case

      The California Wine Cluster

      By: Michael E. Porter and Gregory C Bond
      Describes the California wine cluster, or the group of interconnected wineries, grape growers, suppliers, service providers, and wine-related institutions located in California. Also describes the wine cluster in France, Italy, Australia, and Chile, the four other... View Details
      Keywords: Agribusiness; Geographic Location; Industry Clusters; Business and Government Relations; Competition; Food and Beverage Industry; California
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      Porter, Michael E., and Gregory C Bond. "The California Wine Cluster." Harvard Business School Case 799-124, June 1999. (Revised February 2013.)
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