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Show Results For
- All HBS Web
(2,998)
- People (12)
- News (598)
- Research (1,837)
- Events (6)
- Multimedia (7)
- Faculty Publications (1,022)
- 15 Apr 2017
- News
Bringing Markets to Myanmar
Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes For 25 years, David Brunell (MBA 1962) has worked in private sector development all over the world, transforming centralized economies to market-based economies in 20 different countries, including... View Details
- Fast Answer
Consumer goods: market research
Where do I find market reports on consumer goods? Passport
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details
- December 2018 (Revised March 2019)
- Case
iyzico: Fundraising in Emerging Markets (A)
By: Marco Di Maggio and Gamze Yucaoglu
The case opens in 2016 as Barbaros Ozbugutu, co-founder and CEO of the Istanbul-based payment technology start-up iyzico, contemplates the offers the company received for its Series C round. The case then describes iyzico’s origins and provides a detailed overview of... View Details
Keywords: Iyzico; Fundraising; Business Startups; Venture Capital; Emerging Markets; Private Sector; For-Profit Firms; Management; Information Technology; Growth Management; Corporate Entrepreneurship; Negotiation Offer; Decision Making; Turkey
Di Maggio, Marco, and Gamze Yucaoglu. "iyzico: Fundraising in Emerging Markets (A)." Harvard Business School Case 219-064, December 2018. (Revised March 2019.)
- Web
Events - Creating Emerging Markets
Events CEM hosts international conferences in-person and online. Our events in Boston, Mumbai, and Santiago have attracted prominent scholars, archivists, and practitioners in the respective regions. Mar 18 18-19 MAR 2024 Boston, MA Oral... View Details
- 02 Mar 2015
- News
To Market, To Market
building an agricultural and market infrastructure in places—like parts of Nepal, Romania, Haiti, and Guatemala—where little or none has previously existed. “The way we do this is through value-based development, where we engage farmers... View Details
- Fast Answer
Real estate: emerging markets
Where should I begin my research on real estate in frontier and emerging markets? Research Topics Suggested Resources Overviews ABI/ProQuest
Find articles and reports using keywords specific to your market and real estate sector;... View Details
Find articles and reports using keywords specific to your market and real estate sector;... View Details
- February 2001
- Article
The Portfolio Flows of International Investors
By: K. A. Froot, P. O'Connell and M. Seasholes
Keywords: Asset Pricing; Equity Investment; Forecasting and Prediction; Behavioral Finance; Stocks; Investment Return; Market Transactions; Performance Expectations; Personal Characteristics; Financial Services Industry
Froot, K. A., P. O'Connell, and M. Seasholes. "The Portfolio Flows of International Investors." Journal of Financial Economics 59, no. 2 (February 2001): 151–193. (Revised from NBER Working Paper No. 6687 and HBS Working No. Paper 99-006, July 1998. Summarized in the NBER Reporter, 2000. Reprinted in International Capital Markets, R. Stulz and A. Karolyi, eds. Edward Elgar Publishing, 2003.)
- 27 Mar 2014
- News
From Marx to Marketing
being published in the journal of a leading Russian university. He is writing a book on a system he has developed that he calls Establishing and Sustaining Effective Managerial Interaction. And he shares his business experience and wisdom with students as an adjunct... View Details
- February 2023
- Supplement
Nexus Market (B): After the Ultimatum
By: Tsedal Neeley and Jeff Huizinga
This case reveals how the situation with Nexus Market and its Ukrainian and Russian subcontractors was resolved. The conclusion to the story of a Silicon Valley start-up executive facing an ultimatum from a team of Ukrainian subcontractors to cut ties with a separate... View Details
Keywords: International Relations; Conflict and Resolution; Business and Stakeholder Relations; Technology Industry; United States; Ukraine; Russia; Europe
Neeley, Tsedal, and Jeff Huizinga. "Nexus Market (B): After the Ultimatum." Harvard Business School Supplement 423-065, February 2023.
- 2008
- Working Paper
The Internalization of Advertising Services: An Inter-Industry Analysis
By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details
Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States
Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Harvard Business School Working Paper, No. 09-007, July 2008.
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
learn to measure market demand and calculate market penetration rates and market share. "Situation Analysis": Before managers can begin to formulate View Details
Keywords: by Sarah Jane Gilbert
- Web
Resources - Creating Emerging Markets
Resources Events CEM has hosted international conferences in Boston, Mumbai, and Santiago that attracted prominent scholars, archivists, and practitioners in the respective regions. Published Materials The interviews in the CEM archive... View Details
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the... View Details
- 01 Sep 2006
- News
Marketing Giant Ted Levitt Remembered
was 81 years old. Levitt taught thousands of HBS students during his tenure at the School from 1959 to 1990. A scholar of international renown, he changed the way marketing was studied and practiced in... View Details
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (B)
By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details
Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
- April 2012
- Article
Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages
By: Juan Alcacer and Minyuan Zhao
This study looks at the role of firms' internal linkages in highly competitive technology clusters, where much of the world's R&D takes place. The leading players in these clusters are multilocation firms that organize and integrate knowledge across sites worldwide.... View Details
Keywords: Multinational Firms and Management; Technological Innovation; Knowledge Use and Leverage; Management Analysis, Tools, and Techniques; Research and Development; Risk and Uncertainty; Competition; Competitive Advantage; Technology
Alcacer, Juan, and Minyuan Zhao. "Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages." Management Science 58, no. 4 (April 2012): 734–753.
- September 2004
- Article
Decomposing the Persistence of International Equity Flows
By: Kenneth A. Froot and J. Tjornhom Donohue
- April 2022
- Teaching Note
Tempur Sealy International (A, B & C)
By: Benjamin C. Esty and Daniel Fisher
Teaching Note for HBS Case Nos. 718-422, 718-423, and 718-424. The cases explore the long-term relationship between Tempur Sealy (TPX, a mattress manufacturer) and Mattress Firm (MFRM, a bedding retailer and TPX's largest customer). For almost 20 years, the firms... View Details
Keywords: Porter's 5 Forces; Bargaining Power; Buyer Power; Customer Power; Supplier Power; Negotiations; Value Capture; Private Equity; Consumer Durables; Consumer Discretionary; Mattresses; B-2-B; Industry Dynamics; Leadership; Compensation; Corporate Strategy; Business Strategy; Value Creation; Competition; Cooperation; Distribution; Negotiation; Industry Structures; Customers; Relationships; Distribution Industry; Manufacturing Industry; Retail Industry; Consumer Products Industry; United States; South Africa
- 2016
- Working Paper
More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors
By: Ragnar Lund and Stephen A. Greyser
Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details
Keywords: Sponsorship; ＂Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe
Lund, Ragnar, and Stephen A. Greyser. "More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors." Harvard Business School Working Paper, No. 16-139, June 2016.
- September 1985 (Revised July 2007)
- Case
Population Services International: The Social Marketing Project in Bangladesh
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
Keywords: Developing Countries and Economies; Health; Marketing Strategy; Social Marketing; Business and Government Relations; Nonprofit Organizations; Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh." Harvard Business School Case 586-013, September 1985. (Revised July 2007.)