Publications

January 2011 (Revised April 2011)
Case

TripAdvisor

By: Sunil Gupta and Kerry Herman

By 2010, TripAdvisor was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35 million... View Details

Keywords: Business Model; Knowledge Use and Leverage; Growth and Development Strategy; Social and Collaborative Networks; Internet; Service Industry; Travel Industry

January 2012 (Revised March 2013)
Case

Ctrip: Scientifically Managing Travel Services

By: David A. Garvin and Nancy Hua Dai

Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details

Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China

10 Nov 2016
News

Master salesman Donald Trump won the election with disruptive marketing

04 Feb 2015
Working Paper Summaries

Markets with Price Coherence

Keywords: by Benjamin Edelman & Julian Wright

July 2012 (Revised January 2014)
Case

HGRM: Bringing Back High Touch Hospitality

By: Lynda M. Applegate and Gabriele Piccoli

The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer service and operations information system,... View Details

Keywords: Entrepreneurship; Customer Relationship Management

Research Summary

Overview

Professor Keenan studies barriers to and motivators of prosocial behavior, using a combination of field, laboratory, and online experimental methods. Her recent work investigates donors’ aversion to overhead spending by nonprofits, including its negative effects on the... View Details

February 2013 (Revised February 2017)
Case

Iz-Lynn Chan at Far East Organization

By: Linda A. Hill, Anthony J. Mayo and Dana M. Teppert

Iz-Lynn Chan, assistant director of retail business group and service quality and vice president of Far East retail consultancy for Far East Organization, a private real estate developer group in Singapore, raises service standards in the company's hospitality... View Details

Keywords: Hospitality; Organizational Change And Transformation; Leadership; Leading Change; Change Management; Service Industry; Singapore

2022
Chapter

Luxury Tourism and Environmentalism

By: Geoffrey Jones

This chapter examines the evolution of luxury tourism and its environmental impact. Whilst mass tourism is widely seen as environmentally damaging, the impact of luxury tourism is nuanced. During the first stage of the growth in the nineteenth century, the numbers of... View Details

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July 2014 (Revised October 2014)
Supplement

McKinsey & Co. - Protecting its Reputation (B)

By: Jay Lorsch and Emily McTague

On Tuesday March 15, 2011, all 1,200 global Partners of McKinsey & Co. gathered at the Gaylord National Hotel & Convention Center near Washington, DC for their annual Partners' conference. The atmosphere was tense as Partners, in addition to their normal agenda,... View Details

Keywords: Board; McKinsey; CONSULTING Firms; Risk; Risk Assessment; Partnerships; Insider Trading; Confidentiality; Personal Investing; Reputation; Corporate Accountability; Corporate Governance; Management Practices and Processes; Risk Management; Construction Industry; United States; California

14 Apr 2015
First Look

First Look: April 14

https://cb.hbsp.harvard.edu/cbmp/product/715416-PDF-ENG Harvard Business School Case 615-043 Oberoi Hotels: Train Whistle in the Tiger Reserve Celebrated as one of the world's premiere luxury hotel brands, Oberoi View Details

Keywords: Sean Silverthorne

Article

Productivity Orientation and the Consumption of Collectable Experiences

By: Anat Keinan and Ran Kivetz

This research examines why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable. For example, consumers sometimes choose to stay at freezing ice... View Details

Keywords: Experience and Expertise; Innovation and Invention; Marketing Strategy; Consumer Behavior; Performance Productivity

July 2014 (Revised October 2014)
Case

McKinsey & Co. - Protecting its Reputation (A)

By: Jay Lorsch and Emily McTague

On Tuesday March 15, 2011, all 1,200 global Partners of McKinsey & Co. gathered at the Gaylord National Hotel & Convention Center near Washington, DC for their annual Partners' conference. The atmosphere was tense as Partners, in addition to their normal agenda,... View Details

Keywords: Board; McKinsey; Consulting Firms; Risk; Risk Assessment; Partnerships; Insider Trading; Confidentiality; Personal Investing; Reputation; Corporate Accountability; Corporate Governance; Management Practices and Processes; Risk Management; Consulting Industry; United States; California

February 2013
Article

Commitment and Behavior Change: Evidence from the Field

By: Katie Baca-Motes, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan and Leif D. Nelson

Influencing behavior change is an ongoing challenge in psychology, economics, and consumer behavior research. Building on previous work on commitment, self-signaling, and the principle of consistency, a large, intensive field experiment (N = 2,416) examined the effect... View Details

Keywords: Behavior; Marketing

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April 2011 (Revised January 2015)
Case

The Eleganzia Group

By: Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci

Eleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known... View Details

Keywords: Pricing; Pricing Strategy; Customer Management; Branding; Customer Relationship Management; Price; Luxury; Business Strategy; Brands and Branding; Accommodations Industry; Travel Industry; Italy

March 2014 (Revised January 2015)
Case

Prodigy Network: Democratizing Real Estate Design and Financing

By: Karim R. Lakhani, Katja Hutter and Greta Friar

This case follows Rodrigo Nino, founder and CEO of commercial real estate development company Prodigy Network, as he develops an equity-based crowdfunding model for small investors to access commercial real estate in Colombia, then tries out the model in the U.S. U.S.... View Details

Article

Finding the Platform in Your Product: Four Strategies That Can Reveal Hidden Value

By: Andrei Hagiu and Elizabeth J. Altman

Five of the 10 most valuable companies in the world today—Apple, Alphabet, Amazon, Facebook, and Microsoft—derive much of their worth from their multisided platforms (MSPs), which facilitate interactions or transactions between parties. Many MSPs are more valuable than... View Details

Keywords: Multi-Sided Platforms; Competitive Strategy; Value Creation

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Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

Keywords: hotels ＆ motels; hotels ＆ motels; hotels ＆ motels; hotels ＆ motels; hotels ＆ motels; hotels ＆ motels; hotels ＆ motels; hotels ＆ motels; hotels ＆ motels

June 2001 (Revised May 2002)
Case

Spir-It, Inc. (A): Building the Business

Early in February 1934, two and a half months after the end of prohibition, Jack Sindler sat with a friend in Boston's Ritz Hotel bar enjoying a drink. Sindler worked for the Converse Rubber Co., and he was always inventing something. He held several patents for rubber... View Details

Keywords: Business History; Production; Market Entry and Exit; Management Succession; Entrepreneurship; Product Launch; Acquisition; Growth and Development; Product Development; Manufacturing Industry; Boston