Publications

28 Apr 2010
Research & Ideas

Earth Day Reflections

What's more, since going green is now red hot, a growing number of companies—especially in Europe and Japan—are also starting to issue Corporate Social Responsibility (CSR) or Sustainability reports. Sometimes these are mailed with the... View Details

Keywords: by Staff

2023
Working Paper

Cost-Efficient Decarbonization of Portland Cement Production

By: Gunther Glenk, Anton Kelnhofer, Rebecca Meier and Stefan Reichelstein

Accounting for nearly 8% of global annual carbon dioxide (CO2) emissions, the cement industry is considered difficult to decarbonize. While a sizeable number of abatement levers for Portland cement production is becoming technologically ready for deployment, many are... View Details

SSRN

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03 Nov 2009
First Look

First Look: Nov. 3

Kato is tasked with evaluating how the company can most successfully market and sell the green components of its service offering. Using only renewable energy in its data center facility, Verne can... View Details

Keywords: Martha Lagace

April 2022
Case

NIO: A Chinese EV Company's Global Strategy

By: William C. Kirby, Shu Lin and Noah B. Truwit

Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,... View Details

Keywords: Electric Vehicles; Expansion; Technological Innovation; Market Entry and Exit; Competitive Strategy; Consumer Behavior; Green Technology; Auto Industry; China; Europe; Norway

February 2018
Teaching Plan

Tesla in 2015

By: Lynda M. Applegate, Olivia Hull and Sarah Mehta

Teaching Note for HBS No. 817-081. View Details

Sep 2011 - 2011
Conference Presentation

From Farms to Fuel Tanks: Collective Actors and New-venture Innovation in the U.S. Biodiesel Sector

By: Shon R. Hiatt

Keywords: Innovation and Invention; Energy Industry; Energy Industry; Energy Industry

Aug 2011 - 2011
Conference Presentation

Institutional Heterogeneity, Innovation, and Entrepreneurship in the U.S. Biodiesel Fuel Sector

By: Shon R. Hiatt

Keywords: Innovation and Invention; Entrepreneurship; Business Ventures; Energy Industry; Energy Industry; Energy Industry

October 2007 (Revised April 2009)
Case

TH!NK: The Norwegian Electric Car Company

By: Joseph B. Lassiter III and David Kiron

On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about... View Details

Keywords: Entrepreneurship; Venture Capital; Innovation and Invention; Product Launch; Market Entry and Exit; Environmental Sustainability; Pollutants; Green Technology Industry; Green Technology Industry; Europe; Norway

12 Mar 2007
Research & Ideas

The New Real Estate

are insisting that new construction in their cities be "green" and LEED (Leadership in Energy and Environmental Design) certified. While the LEED system of classifying green construction is far... View Details

Keywords: by Arthur I. Segel; Construction; Real Estate

April 2024
Supplement

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim

August 2014 (Revised May 2016)
Case

Husk Power

By: Joseph B. Lassiter III and Sid Misra

In late 2013, Husk Power Systems found itself falling further and further behind plan. The founding CEO had decided to resign. His co-founder is faced with the decision of quitting his corporate job in the US to head to India and help form a new management team. Husk... View Details

2011
Working Paper

Sustainable Fleet Operations: The Collaborative Adoption of Electric Vehicles

By: Vanessa Chocteau, David F. Drake, Paul R. Kleindorfer, Renato J. Orsato and Alain Roset

Keywords: Fleet Management; Carbon Regulation; Sustainable Operations; Collaboration; Environmental Sustainability; Transportation; Cooperation; Energy Sources; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; France

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17 Jun 2014
First Look

First Look: June 17

awareness, and client care. Purchase this case: http://hbr.org/product/goldman-sachs-anchoring-standards-after-the-financial-crisis/an/514020-PDF-ENG Harvard Business School Case 414-065 Green Mountain Coffee Roasters, Inc.: Taking on... View Details

Keywords: Sean Silverthorne

November 2024
Case

Ather Energy: The Future of Mobility

By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen

Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

growth of green building and over its 25-year history had become a powerful brand in the construction sector with its Leadership in Energy and Environmental Design (LEED) standard. Nonetheless, USGBC faced... View Details

Keywords: Dina Gerdeman

January 2006 (Revised December 2006)
Case

Toyota Motor Corporation: Launching Prius

By: Forest L. Reinhardt, Dennis A. Yao and Masako Egawa

In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the... View Details

Keywords: Environmental Sustainability; Product Launch; Transportation; Brands and Branding; Green Technology Industry; Green Technology Industry; Green Technology Industry; Japan