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Show Results For
- All HBS Web
(4,454)
- People (23)
- News (1,141)
- Research (1,886)
- Events (39)
- Multimedia (77)
- Faculty Publications (1,283)
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- May 2014
- Article
Dynamics of Demand for Index Insurance: Evidence from a Long-Run Field Experiment
By: Shawn A. Cole, Daniel Stein and Jeremy Tobacman
This paper estimates how experimentally-manipulated experiences with a novel financial product, rainfall index insurance, affect subsequent insurance demand. Using a seven-year panel, we develop three main findings. First, recent experience matters for demand,... View Details
Cole, Shawn A., Daniel Stein, and Jeremy Tobacman. "Dynamics of Demand for Index Insurance: Evidence from a Long-Run Field Experiment." American Economic Review: Papers and Proceedings 104, no. 5 (May 2014): 284–290.
- 01 Oct 2003
- Conference Presentation
Flexibility in New Product Development: Evidence, Insights and Obstacles from the Field
By: Alan MacCormack
- May 1985
- Supplement
Quaker Oats Co.: Field Sales Force Strategy and Management, R. Balsbaugh Interview, Video
By: John A. Quelch
Quelch, John A. "Quaker Oats Co.: Field Sales Force Strategy and Management, R. Balsbaugh Interview, Video." Harvard Business School Video Supplement 885-522, May 1985.
- June 2023
- Article
Do Job Seekers Value Diversity Information? Evidence from a Field Experiment and Human Capital Disclosures
By: Jung Ho Choi, Joseph Pacelli, Kristina M. Rennekamp and Sorabh Tomar
We examine how information about the diversity of a potential employer's workforce affects individuals’ job-seeking behavior. We embed a field experiment in job recommendation emails from a leading career advice agency in the U.S. The experimental treatment involves... View Details
Choi, Jung Ho, Joseph Pacelli, Kristina M. Rennekamp, and Sorabh Tomar. "Do Job Seekers Value Diversity Information? Evidence from a Field Experiment and Human Capital Disclosures." Journal of Accounting Research 61, no. 3 (June 2023): 695–735.
- 1 Nov 1989
- Conference Presentation
Computer Supported Cooperative Work: A Field Study on Organization Assimilation of Innovation
By: L. M. Applegate
- 1996
- Chapter
Adaptive Behavior and Strategic Rationality: Evidence from the Laboratory and the Field
By: A. E. Roth
Roth, A. E. "Adaptive Behavior and Strategic Rationality: Evidence from the Laboratory and the Field." In The Rational Foundations of Economic Behavior: Proceedings of the IEA Conference, edited by K. Arrow, E. Colombatto, M. Perlman, and C. Schmidt, 255–273. Macmillan Publishers, 1996.
- July 2007 (Revised April 2008)
- Teaching Note
Dell Computers: Field Service for Corporate Clients (A) and Transition (B) (TN)
By: Frances X. Frei
Teaching Note to (603-067) and (607-081). View Details
- August 1993
- Article
Transaction Cost Theory: Inferences from Clinical Field Research on Downstream Vertical Integration
By: V. K. Rangan, E. R. Corey and F. V. Cespedes
Rangan, V. K., E. R. Corey, and F. V. Cespedes. "Transaction Cost Theory: Inferences from Clinical Field Research on Downstream Vertical Integration." Organization Science 4, no. 3 (August 1993): 454–477.
- 2019
- Working Paper
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details
Keywords: E-commerce; Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Consumer Behavior; Price; Search Technology
Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Harvard Business School Working Paper, No. 19-080, January 2019.
- 01 Jun 2016
- Working Paper Summaries
Motivating Effort in Contributing to Public Goods Inside Organizations: Field Experimental Evidence
- 27 Nov 2012
- Working Paper Summaries
No Margin, No Mission? A Field Experiment on Incentives for Pro-Social Tasks
- 2022
- Article
Alleviating Time Poverty Among the Working Poor: A Pre-Registered Longitudinal Field Experiment
By: A.V. Whillans and Colin West
Poverty entails more than a scarcity of material resources—it also involves a shortage of time. To examine the causal benefits of reducing time poverty, we conducted a longitudinal feld experiment over six consecutive weeks in an urban slum in Kenya with a sample of... View Details
Keywords: Time; Subjective Well Being; Administrative Costs; Friction; Poverty; Well-being; Money; Perception; Kenya
Whillans, A.V., and Colin West. "Alleviating Time Poverty Among the Working Poor: A Pre-Registered Longitudinal Field Experiment." Art. 719. Scientific Reports 12 (2022).
- November 1986 (Revised June 1987)
- Case
Fieldcrest Division of Fieldcrest Mills, Inc.: Compensation System for Field Sales Representatives
By: Frank V. Cespedes
Focuses on the compensation plan for Fieldcrest sales representatives. Management is reviewing the structure of the plan and must decide how to establish compensation goals and guidelines for the following year so that sales efforts are allocated among products and/or... View Details
Cespedes, Frank V. "Fieldcrest Division of Fieldcrest Mills, Inc.: Compensation System for Field Sales Representatives." Harvard Business School Case 587-097, November 1986. (Revised June 1987.)
- 26 Feb 2019
- Working Paper Summaries
Infringing Use as a Path to Legal Consumption: Evidence from a Field Experiment
Keywords: by Hong Luo and Julie Holland Mortimer
- 1987
- Introduction
The Role of Field Studies in Accounting Research and the Development of Accounting
By: Robert S. Kaplan
Keywords: Accounting
- July – August 2005
- Article
Prospects for Organizational Theory in the Early 21st Century: Institutional Fields and Mechanisms
By: Gerald F. Davis and Christopher Marquis
Davis, Gerald F., and Christopher Marquis. "Prospects for Organizational Theory in the Early 21st Century: Institutional Fields and Mechanisms." Organization Science 16, no. 4 (July–August 2005): 332–343.
- September 2004
- Article
A Field Study of Group Diversity, Participation in Diversity Education Programs and Performance
By: R. Ely
Ely, R. "A Field Study of Group Diversity, Participation in Diversity Education Programs and Performance." Journal of Organizational Behavior 25, no. 6 (September 2004).
- Research Summary
Overview
By: Eva Ascarza
Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer... View Details
- Article
The Mixed Effects of Online Diversity Training
By: Edward H. Chang, Katherine L. Milkman, Dena M. Gromet, Robert W. Rebele, Cade Massey, Angela L. Duckworth and Adam M. Grant
We present results from a large (n = 3,016) field experiment at a global organization testing whether a brief science-based online diversity training can change attitudes and behaviors toward
women in the workplace. Our preregistered field experiment included an... View Details
Chang, Edward H., Katherine L. Milkman, Dena M. Gromet, Robert W. Rebele, Cade Massey, Angela L. Duckworth, and Adam M. Grant. "The Mixed Effects of Online Diversity Training." Proceedings of the National Academy of Sciences 116, no. 16 (April 16, 2019): 7778–7783.
- Article
Why, When, and How Much to Entertain Consumers in Advertisements?: A Web-based Facial Tracking Field Study
By: Thales Teixeira, Rosalind Picard and Rana el Kaliouby
The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV advertisements can make them more attractive and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and... View Details
Keywords: Face-tracking; Entertainment; Television; Purchase Intent; Commercials; Facial Expressions; Marketing Communication; Advertising; Television Entertainment; Marketing; Advertising Industry
Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby. "Why, When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study." Marketing Science 33, no. 6 (November–December 2014): 809–827.