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  • 01 Apr 2013
  • Research & Ideas

First Minutes are Critical in New-Employee Orientation

that provides telephone and chat support for its global customers. Traditionally, Wipro's orientation for call center employees consisted of an informational session about the company, followed by several weeks of training in which new call agents must demonstrate... View Details
Keywords: by Carmen Nobel; Web Services; Service; Telecommunications
  • December 1992
  • Case

Du Pont: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes Du Pont's 1992 corporate advertising campaign, and its objectives and key messages. The campaign is set in the context of Du Pont's historical corporate positioning ("better things for better living"). Includes target audiences, budget considerations, and the... View Details
Keywords: Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Corporate Strategy; Chemical Industry
Related

    Lynn S. Paine

    Lynn Sharp Paine is a Baker Foundation Professor and John G. McLean Professor of Business Administration, Emerita, at Harvard Business School. A member and former chair of the General Management unit, she has served in numerous leadership positions including Senior... View Details

    • March 1999
    • Case

    Merck & Co., Inc.: Corporate Strategy, Organization and Culture (A)

    By: Michael Beer and Perry Fagan
    In the early 1990s, Merck faced a series of challenges because of significant changes in its competitive and regulatory environment (e.g., growth in power of pharmaceutical buyers like managed care organizations led to price pressures and President Clinton's review of... View Details
    Keywords: Organizational Change and Adaptation; Business or Company Management; Organizational Culture; Problems and Challenges; Management Practices and Processes; Competitive Strategy; Management Teams; Health Care and Treatment; Governing Rules, Regulations, and Reforms; Situation or Environment; Alignment; Pharmaceutical Industry; United States
    Related
    • 17 Jul 2016
    • Working Paper Summaries

    More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

    Keywords: by Ragnar Lund and Stephen A. Greyser; Sports
    • 2019
    • Chapter

    Integrated Partnerships in Cultural Sponsorship: The Cases of Guggenheim UBS and MFA Boston-Fleet

    By: Stephen A. Greyser and Ragnar Lund
    This chapter presents and interprets two field-based studies of sponsorship collaborations between major museums and significant financial institutions—a global multi-year partnership between the Guggenheim Foundation and UBS, and the pioneering regional integrated... View Details
    Keywords: Museums; Financial Institutions; Partners and Partnerships; Culture; Cooperation
    Related
    • 11 Mar 2016
    • Blog Post

    2+2 Admit Experiments with Career Options

    and the belief in helping others. In addition to feeling liberated from a career perspective, the 2+2 Program introduced me to the 2+2 community—a stellar group of soon-to-be students that I was able to get to know View Details
    • Research Summary

    Current Research

    Kevin P. Coyne has taught classes in undergraduate, MBA, and executive education programs at a wide variety of schools, as well as company training programs. His current research interests include:

    Sustainable Competitive... View Details

    • April 2006 (Revised August 2007)
    • Case

    BitTorrent

    Involves the copyright issues associated with Bram Cohen's revolutionary software program BitTorrent, which makes it possible to transfer very large files, such as movies, at a high speed over the Internet. The program, which is available for free over the Internet, is... View Details
    Keywords: Lawfulness; Lawsuits and Litigation; Applications and Software; Copyright; Internet and the Web
    Related
    • 11 Jan 2016
    • News

    Startup Studio Launched in New York City

      Teresa M. Amabile

      Teresa Amabile is the Edsel Bryant Ford Professor, Emerita, at Harvard Business School. Originally educated and employed as a chemist, Teresa received her Ph.D. in psychology from Stanford University. Her current research investigates how people approach and... View Details

      • 17 Jun 2011
      • HBS Case

      KFC’s Explosive Growth in China

      different, not by being the same. In the Harvard Business School case "Yum! China," professor David E. Bell and Agribusiness Program director and senior researcher Mary Shelman examine how Yum! Brands, the parent company of KFC... View Details
      Keywords: by Maggie Starvish; Food & Beverage

        Leslie K. John

        Leslie K. John is a Professor of Business Administration at Harvard Business School. Currently, she teaches on the topics of Negotiation, Marketing and Behavioral Economics in various Executive Education courses, including in the Program for Leadership Development.... View Details

        Keywords: diet services; health care; internet; marketing industry
        • 01 Dec 2015
        • Blog Post

        What is the HBS FIELD Program?

        Back in 2011, HBS added the FIELD program as a required part of the first year curriculum. Dedicated to putting learning into action, it continues to expand and evolve each year. To learn more about FIELD we checked in with Ariana Farney... View Details
        • December 2014 (Revised July 2016)
        • Case

        HEINEKEN—Brewing a Better World

        By: Forest L. Reinhardt, José Alvarez, Tonia Junker and Daniela Beyersdorfer
        The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability "Brewing a Better World" approach into its... View Details
        Keywords: Beer/brewing Industry; Sustainability; Local Sourcing; Corporate Strategy; Global Strategy; Brands and Branding; Marketing Strategy; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry
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        • November 2011
        • Case

        Lowell General Physician Hospital Organization

        By: Richard M.J. Bohmer and Natalie Kindred
        This case focuses on the Alternative Quality Contract (AQC), a novel payment program designed to incentivize providers to deliver less costly, high quality health care. Under the AQC, offered by Blue Cross Blue Shield of Massachusetts, providers received a fixed-dollar... View Details
        Keywords: Cost Management; Service Delivery; Health Care and Treatment; Health Industry; Massachusetts
        Related
        • 29 Jul 2021
        • Blog Post

        Exploring the Intersection of Business & Health Care: Summer Fellow Derek Soled (MD/MBA 2022)

        The HBS Summer Fellows Program enables students to apply their classroom training as they explore career opportunities in roles or regions where compensation is generally lower than the traditional MBA level. This summer, we are... View Details
        • Teaching

        Overview

        Anil has taught in front of MBA and doctoral students. He was a teaching fellow in "Managing Innovation" (taught by Professor Karim Lakhani) and "Strategies Beyond the Market" (taught by Professor Dennis Yao) as well as in the MBA Analytics program. Anil also... View Details
        • Article

        Corruption and Firms

        By: Emanuele Colonnelli and Mounu Prem
        We estimate the causal real economic effects of a randomized anti-corruption crackdown on local governments in Brazil using rich micro-data on corruption and firms. After anti-corruption audits, municipalities experience an increase in the number of firms concentrated... View Details
        Keywords: Crime and Corruption; Economy; Business and Government Relations; Policy; Brazil
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        • June 2003 (Revised November 2003)
        • Case

        Siemens Medical Solutions: Strategic Turnaround

        By: D. Quinn Mills and Julian Kurz
        Describes how Siemens Medical Solutions (MED) accomplished a remarkable turnaround from a money-losing operation to one of Siemens' most profitable divisions. By late 1996, a challenging market environment in the health care industry as well as inefficiencies in the... View Details
        Keywords: Opportunities; Globalized Firms and Management; Health Care and Treatment; Transformation; Problems and Challenges; Medical Devices and Supplies Industry
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