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Show Results For
- All HBS Web
(1,283)
- People (1)
- News (338)
- Research (654)
- Events (6)
- Multimedia (22)
- Faculty Publications (347)
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- 01 Jun 2017
- News
Better Hiring Through Brain Science
in neuroscience research experiments—with former research colleague Julie Yoo to assess cognitive and emotional traits. The games didn’t ask personal questions, they measured responses, providing objectivity in a way that the traditional... View Details
Keywords: Dan Morrell
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
agreed to visit eBay merely to appease a headhunter with whom she had a good relationship. At the end of her day of interviews, she signed on as CEO. “Over the years I had learned that great consumer brands have two attributes: differentiated features and View Details
- 01 Sep 2017
- News
Ink: Miami’s Dark Neon Era, the Language of Success, and Getting Psyched Up
Michael Norton and Assistant Professor Alison Wood Brooks, offer useful advice gleaned from years of research on “reappraisal”—reconsidering a situation to change its emotional force—and ritual. Get excited “People have this really strong... View Details
- 01 Oct 1998
- News
Answering the Call
Cooke & Bieler. His sermons are packed with relevant anecdotes, his church boasts an up-to-date Web site, and his youth outreach efforts are having a positive impact in the local community. In the end, however, the bottom line for Brooks is the View Details
Keywords: Susan Young
- 01 Dec 2013
- News
Double Vision
says, "but you've convinced them that the product is worth buying." Budweiser: A Budweiser Clydesdale has a touching reunion with his trainer, soundtracked by Fleetwood Mac's "Landslide." AD TYPE: Emotion focus. The goal here is to evoke... View Details
Keywords: Arts, Entertainment
- 25 Aug 2022
- News
Labs Enable Large-scale Research
organizations, or society) by leveraging customer data fairly and transparently? HBS: Ayelet Israeli, Marvin Bower Associate Professor Eva Ascarza, Jakurski Family Associate Professor of Business Administration Digital Emotions Lab How... View Details
- 01 Dec 2004
- News
The Future of Stem Cells
payers will ask, ‘What are the economics of managing someone with lupus, MS, or diabetes for thirty years, versus curing them?’ That’s the point when you’ll see a change in approach, especially as advances in science and research suggest that cures have come within... View Details
Keywords: Garry Emmons
- 01 Jun 2018
- News
Floor It
the experience of businesses including Keurig, Peloton, and Rent the Runway to develop more effective strategies to engage and educate patients about precision medicine, the need for genetic testing, and the importance of sharing that information. Techniques included... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 01 Mar 2017
- News
Swimming with the Stream
listens and emotional connections to the music (“you’ve provided the soundtrack to their life, so there is even more excitement for the show”) and two, the data that artists can get from their streams help uncover fan bases in cities they... View Details
Keywords: Dan Morrell
- 01 Dec 2008
- News
Designing Change
company’s mission, using meetings and even Muzak hats and T-shirts to jump-start employees’ emotional connection to their work as “audio architects” who provide the soundtrack for fashionable retail chains and a wide variety of work... View Details
Keywords: Julia Hanna
- 01 Sep 2013
- News
A Hollywood Backstory
We decided to convey the violence obliquely through snippets of news, and to focus on the devastation the piecemeal revelations brought about on the shooter's parents and their relationship. We wanted to gut the short-term adrenaline out of the violence and instead... View Details
- 06 Sep 2013
- News
More Seats at the Table
business expertise, women also bring a very different set of emotional skills. Stewart points to studies that have found that women directors facilitate the discussion of difficult issues by forcing boards to confront the tough questions.... View Details
- 01 Mar 2019
- News
A Wider Net
candidates for president—including former national team stars like Hope Solo and Eric Wynalda—making it the first contested election for the position in 20 years, a sign of how high emotions were running at the time. In a three-month... View Details
- 13 Mar 2018
- News
Leadership Lessons from the “Lone Survivor” Mission
I had some of the newer guys. These were friends. These were folks that they spent every hour with of every day in Afghanistan. And they weren't about to let their buddies stay up on that mountain without immediate help. It became very contentious. It was very... View Details
- 01 Jun 2025
- News
Alumni and Faculty Books
Edited by Margie Kelley Rethinking Investing: A Very Short Guide to Very Long-Term Investing By Charles D. Ellis (MBA 1963) Wiley In just 10 short, accessible, and inviting chapters, Rethinking Investing: A Very Short Book on Very Long-Term Investing presents... View Details
- 01 Jun 2016
- News
How Do I Get Your Job?
SK: In the beginning, I really wanted everyone to know about our charity partners and the water crisis. If you looked at one of our early websites, it would look like we were a nonprofit. Now I want customers to have an emotional... View Details
Keywords: April White
- 01 Dec 1996
- News
Meditations on the Bottom Line
of the most difficult things about this job has been managing the ongoing emotional trauma of those members who have stayed on," says Bothwick. "This is not a typical organizational restructuring; this is a place where people lived what... View Details
- 01 Feb 2000
- News
Short Takes
through the collaborative process." He also notes that "in cross-sector social-purpose collaborations, unlike commercial business alliances, an essential ingredient for strong leadership involvement is an emotional connection individuals... View Details
Keywords: Nancy O. Perry
- 01 Dec 2022
- News
In My Humble Opinion: Natural Fit
is that their employees have a sense of emotional safety and can bring their best selves to work. The same is true in sports, especially when you have younger athletes performing under immense pressure.” Decision point: “I was cold called... View Details
- 15 Jan 2020
- News
The Business of Access
person who is paying, the philanthropist, is typically not the person receiving the service.” This fundamental difference, she notes, changes the function-benefit sales framework. Lisle found that she thrived at speaking with philanthropists. “Like me, there’s usually... View Details
Keywords: Maureen Harmon