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- All HBS Web
(3,066)
- People (4)
- News (471)
- Research (1,988)
- Events (9)
- Multimedia (38)
- Faculty Publications (1,264)
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- February 2019 (Revised October 2019)
- Case
Extend Fertility: Conceiving the Market for Egg Preservation (A)
By: Debora L. Spar and Olivia Hull
In April 2003, entrepreneur and MBA student Christy Jones was planning a new venture to help women preserve their fertility. Her company, Extend Fertility, would commercialize a technique known as egg freezing, in which a woman’s eggs were extracted and stored at low... View Details
Keywords: Assisted Reproduction; Entrepreneur; Health And Wellness; Fertility; Infertility; Women's Health; Creating Markets; Egg Freezing; Fertility Clinic; Entrepreneurship; Strategy; Marketing Strategy
Spar, Debora L., and Olivia Hull. "Extend Fertility: Conceiving the Market for Egg Preservation (A)." Harvard Business School Case 719-019, February 2019. (Revised October 2019.)
- 2023
- Chapter
Market Design Under Weak Institutions
By: Benjamin N. Roth
As market designers begin to address economic inequality, we will necessarily also
begin to engage marginalized populations who have so far not been served well by the
markets in which they participate. We will need new market designs for participants who
may not... View Details
Roth, Benjamin N. "Market Design Under Weak Institutions." In More Equal by Design: Economic Design Responses to Inequality, edited by Scott Duke Kominers and Alex Teytelboym. Oxford University Press, forthcoming.
- 11 Sep 2017
- Working Paper Summaries
A Historical Approach to Clustering in Emerging Economies
Keywords: by Valeria Giacomin
- September 2011 (Revised March 2012)
- Case
Fundamental Analysis in Emerging Markets: Tren Anuncio Ràpido
By: Lauren Cohen and Christopher Malloy
Keywords: Emerging Markets
Cohen, Lauren, and Christopher Malloy. "Fundamental Analysis in Emerging Markets: Tren Anuncio Ràpido." Harvard Business School Case 212-023, September 2011. (Revised March 2012.)
- June 2015 (Revised November 2015)
- Case
Akbank: Options in Digital Banking
By: Rajiv Lal and Esel Çekin
This case discusses the digitalization strategies of a leading bank in Turkey, Akbank, and how to position its digital banking products going forward. The Turkish banking industry was undergoing a transformation prompted by the demands of the country's digitally savvy,... View Details
Keywords: Marketing; Banking; Emerging Market; Regulations; Channels; Digitization; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Emerging Markets; Distribution Channels; Banks and Banking; Digital Transformation; Banking Industry; Financial Services Industry; Turkey
Lal, Rajiv, and Esel Çekin. "Akbank: Options in Digital Banking." Harvard Business School Case 515-115, June 2015. (Revised November 2015.)
- 2023
- Article
Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry
By: Ryann Noe
Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative... View Details
Keywords: Moral Sensibility; Market Entry and Exit; Product Positioning; Technology Industry; Consumer Products Industry
Noe, Ryann. "Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry." Academy of Management Proceedings (2023).
- February 2018 (Revised June 2019)
- Case
Jaguar Capital S.A.S., Take the Money and Run?
By: Nori Gerardo Lietz and Sayiddah Fatima McCree
In January 2014, Tomas Uribe and Rodrigo Sanchez-Rios of Jaguar Capital S.A.S. (Jaguar or Jaguar Capital), were considering an offer from White Stone, the world’s largest private equity real estate investor. Jaguar Capital needed capital to fund its investment thesis,... View Details
Keywords: Real Estate; Investing; Private Equity Financing; Deal Structuring; Emerging Market; Emerging Economies; Emerging Market Finance; International Entrepreneurship; Finance; Entrepreneurship; Agreements and Arrangements; Emerging Markets; Real Estate Industry; Retail Industry; Financial Services Industry; Colombia; Latin America; United States
Lietz, Nori Gerardo, and Sayiddah Fatima McCree. "Jaguar Capital S.A.S., Take the Money and Run?" Harvard Business School Case 218-078, February 2018. (Revised June 2019.)
- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
advertising in this year's presidential campaign. By commercial standards, and given the importance of the purchase decision, that doesn't seem high. What's needed in politics is not less marketing but better marketing: focusing on... View Details
Keywords: by John A. Quelch
- December 2004 (Revised August 2006)
- Case
Brcko and the Arizona Market
By: Bruce R. Scott and Edward Murphy
Explores the role of the U.S. military in facilitating the establishment of a spectacularly successful free trade area in one of the most devastated areas of Bosnia. NATO's imposition of law and order, plus protection from local political protection rackets, led to... View Details
Keywords: Developing Countries and Economies; Trade; Economic Growth; Industry Growth; Government Legislation; Emerging Markets; Bosnia and Hercegovina; United States
Scott, Bruce R., and Edward Murphy. "Brcko and the Arizona Market." Harvard Business School Case 905-411, December 2004. (Revised August 2006.)
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
Some large multinational marketers, such as Unilever, are shifting research expenditures away from Western Europe and toward emerging markets in Asia and Latin America. Relative to the developed economies,... View Details
Keywords: by John Quelch
- 2016
- Working Paper
The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence
By: Shane Greenstein
The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft's Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale... View Details
Keywords: Market Entry and Exit; Service Operations; Emerging Markets; Applications and Software; Books; Information Technology Industry; Information Industry
Greenstein, Shane. "The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence." Working Paper, April 2016.
- 25 Oct 2010
- HBS Case
Tesco’s Stumble into the US Market
Tesco PLC is the third-largest retailer in the world, just behind Wal-Mart and Carrefour. But that didn't make the UK-based chain immune from many costly mistakes as it entered the US market in 2006. For example, it opened some of its... View Details
- September 2012 (Revised September 2015)
- Case
Doing Business in China
By: Felix Oberholzer-Gee, Michael Shih-ta Chen, Nancy Dai and G.A. Donovan
This case examines the challenges and opportunities of doing business in China. It highlights China's remarkable economic transformation in the decades leading up to 2012 in the context of its history, culture, and politics. The case summarizes the main obstacles faced... View Details
- October 2012 (Revised September 2014)
- Case
Doing Business in Vietnam
By: Alan MacCormack, Michael Shih-ta Chen and Dawn H. Lau
This case gives an overview of the current business environment in Vietnam as of 2012. The first part of the case introduces the main economic, political and cultural aspects of the country of which anyone who has business interest in the country ought to be aware.... View Details
- 2009
- Working Paper
Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?
By: Shawn A. Cole, Thomas Sampson and Bilal Zia
Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details
Keywords: Banks and Banking; Saving; Knowledge Acquisition; Emerging Markets; Motivation and Incentives; Financial Services Industry; India; Indonesia
Cole, Shawn A., Thomas Sampson, and Bilal Zia. "Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?" Harvard Business School Working Paper, No. 09-117, April 2009. (Revised October 2009, September 2010, October 2010.)
- 2022
- Chapter
Crises and International Business
By: Geoffrey Jones
This chapter uses the intellectual journey of the author to suggest that crises have been the norm rather than the exception in the history of international business. Over the last 100 years world wars, regional conflicts, the Great Depression, and decolonization are... View Details
Keywords: Crisis; Multinational Companies; International Business; Emerging Market; Business History; Multinational Firms and Management; System Shocks; War; Emerging Markets; Crisis Management
Jones, Geoffrey. "Crises and International Business." Chap. 2 in International Business in Times of Crisis. Vol. 16, edited by Rob van Tulder, Alain Verbeke, Lucia Piscitello, and Jonas Puck, 27–32. Progress in International Business Research. Bingley, UK: Emerald Publishing Limited, 2022.
- March 2015 (Revised December 2015)
- Case
Coffee Wars in India: Café Coffee Day 2015
By: David B. Yoffie and Rachna Tahilyani
This case is an update of "Coffee Wars in India: Café Coffee Day 2013." It explores Café Coffee Day's progress after Starbuck's entry into India and the decisions it faces in 2015. View Details
Yoffie, David B., and Rachna Tahilyani. "Coffee Wars in India: Café Coffee Day 2015." Harvard Business School Case 715-445, March 2015. (Revised December 2015.)
- June 2014
- Supplement
Harley-Davidson in India (B)
By: Krishna Palepu and David Lane
This case examines how Harley-Davidson has worked to globalize its business by focusing on how CEO Matt Levatich and India country manager Anoop Prakash assess and act on the opportunities and challenges posed by entering the Indian market, and where and how the... View Details
Palepu, Krishna, and David Lane. "Harley-Davidson in India (B)." Harvard Business School Supplement 114-044, June 2014.
- June 2014
- Case
Harley-Davidson in India (A)
By: Krishna Palepu and David Lane
This case examines how Harley-Davidson has worked to globalize its business by focusing on how CEO Matt Levatich and India country manager Anoop Prakash assess and act on the opportunities and challenges posed by entering the Indian market, and where and how the... View Details
Palepu, Krishna, and David Lane. "Harley-Davidson in India (A)." Harvard Business School Case 114-043, June 2014.
- December 2014
- Case
HN Agri Serve: Growing Prosperity
By: Jose B. Alvarez, Anjali Raina and Rachna Chawla
In 2014, Khuram Mir, CEO of HN Agri Serve, an innovative apple orchard company in the Kashmir region of Northern India, wonders about the best growth strategy for his company. View Details
Keywords: Entrepreneurship In Emerging Markets; India; Agribusiness; Entrepreneurship; Food and Beverage Industry; India
Alvarez, Jose B., Anjali Raina, and Rachna Chawla. "HN Agri Serve: Growing Prosperity." Harvard Business School Case 515-006, December 2014.