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  • All HBS Web  (3,062)
    • People  (4)
    • News  (471)
    • Research  (1,989)
    • Events  (9)
    • Multimedia  (38)
  • Faculty Publications  (1,262)
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  • 11 Sep 2017
  • Working Paper Summaries

A Historical Approach to Clustering in Emerging Economies

Keywords: by Valeria Giacomin
  • February 2019 (Revised October 2019)
  • Case

Extend Fertility: Conceiving the Market for Egg Preservation (A)

By: Debora L. Spar and Olivia Hull
In April 2003, entrepreneur and MBA student Christy Jones was planning a new venture to help women preserve their fertility. Her company, Extend Fertility, would commercialize a technique known as egg freezing, in which a woman’s eggs were extracted and stored at low... View Details
Keywords: Assisted Reproduction; Entrepreneur; Health And Wellness; Fertility; Infertility; Women's Health; Creating Markets; Egg Freezing; Fertility Clinic; Entrepreneurship; Strategy; Marketing Strategy
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Spar, Debora L., and Olivia Hull. "Extend Fertility: Conceiving the Market for Egg Preservation (A)." Harvard Business School Case 719-019, February 2019. (Revised October 2019.)
  • 25 Oct 2010
  • HBS Case

Tesco’s Stumble into the US Market

Tesco PLC is the third-largest retailer in the world, just behind Wal-Mart and Carrefour. But that didn't make the UK-based chain immune from many costly mistakes as it entered the US market in 2006. For example, it opened some of its... View Details
Keywords: by Sean Silverthorne; Retail
  • 17 Jan 2008
  • Research & Ideas

If Marketing Experts Ran Elections

advertising in this year's presidential campaign. By commercial standards, and given the importance of the purchase decision, that doesn't seem high. What's needed in politics is not less marketing but better marketing: focusing on... View Details
Keywords: by John A. Quelch
  • March 2013
  • Teaching Note

Vale: Global Expansion in the Challenging World of Mining (TN) (A) and (B)

By: Tarun Khanna and Aldo Musacchio
Keywords: Globalization; Brazil; Emerging Markets; Mining; Mining Industry; Brazil; South America
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Khanna, Tarun, and Aldo Musacchio. "Vale: Global Expansion in the Challenging World of Mining (TN) (A) and (B)." Harvard Business School Teaching Note 713-069, March 2013.
  • September 2012 (Revised September 2015)
  • Case

Doing Business in Argentina

By: Rawi Abdelal, Amy C. Edmondson, Felix Oberholzer-Gee, Gustavo A. Herrero and Regina Garcia-Cuellar
An imaginary oil company is invited to participate in a potentially lucrative investment in a large oil field just as the Argentine government is taking actions that seem to jeopardize private property rights within its borders. This case highlights the risks and... View Details
Keywords: Business Evaluation; Fieldwork; Emergent Countries; Emerging Market Finance; Emerging Markets; Business Ventures; Strategy; Argentina
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Abdelal, Rawi, Amy C. Edmondson, Felix Oberholzer-Gee, Gustavo A. Herrero, and Regina Garcia-Cuellar. "Doing Business in Argentina." Harvard Business School Case 713-425, September 2012. (Revised September 2015.)
  • 2023
  • Chapter

Market Design Under Weak Institutions

By: Benjamin N. Roth
As market designers begin to address economic inequality, we will necessarily also begin to engage marginalized populations who have so far not been served well by the markets in which they participate. We will need new market designs for participants who may not... View Details
Keywords: Market Design; Equality and Inequality; Trust; Emerging Markets
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Roth, Benjamin N. "Market Design Under Weak Institutions." In More Equal by Design: Economic Design Responses to Inequality, edited by Scott Duke Kominers and Alex Teytelboym. Oxford University Press, forthcoming.
  • 2016
  • Working Paper

The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence

By: Shane Greenstein
The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft's Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale... View Details
Keywords: Market Entry and Exit; Service Operations; Emerging Markets; Applications and Software; Books; Information Technology Industry; Information Industry
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Greenstein, Shane. "The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence." Working Paper, April 2016.
  • June 2015 (Revised November 2015)
  • Case

Akbank: Options in Digital Banking

By: Rajiv Lal and Esel Çekin
This case discusses the digitalization strategies of a leading bank in Turkey, Akbank, and how to position its digital banking products going forward. The Turkish banking industry was undergoing a transformation prompted by the demands of the country's digitally savvy,... View Details
Keywords: Marketing; Banking; Emerging Market; Regulations; Channels; Digitization; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Emerging Markets; Distribution Channels; Banks and Banking; Digital Transformation; Banking Industry; Financial Services Industry; Turkey
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Lal, Rajiv, and Esel Çekin. "Akbank: Options in Digital Banking." Harvard Business School Case 515-115, June 2015. (Revised November 2015.)
  • September 2012 (Revised September 2015)
  • Case

Doing Business in India

By: Andy Zelleke, Felix Oberholzer-Gee and Saloni Chaturvedi
The case is set in August 2012—a time when India was undergoing policy stasis as several key reforms were stalled and the government faced allegations of misallocation of coal production licenses. The first part of the case provides a brief background on India's... View Details
Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy
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Zelleke, Andy, Felix Oberholzer-Gee, and Saloni Chaturvedi. "Doing Business in India." Harvard Business School Case 713-430, September 2012. (Revised September 2015.)
  • September 2012 (Revised September 2014)
  • Case

Doing Business in Malaysia

By: C. Fritz Foley, Michael Shih-Ta Chen and Keith Chi-Ho Wong
This case focuses on the current business environment in Malaysia as of 2012 by introducing the main economic, political and cultural aspects of the country for those interested in doing business there. The advantages and challenges of investing and doing business in... View Details
Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy; Malaysia
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Foley, C. Fritz, Michael Shih-Ta Chen, and Keith Chi-Ho Wong. "Doing Business in Malaysia." Harvard Business School Case 713-431, September 2012. (Revised September 2014.)
  • 2023
  • Article

Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry

By: Ryann Noe
Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative... View Details
Keywords: Moral Sensibility; Market Entry and Exit; Product Positioning; Technology Industry; Consumer Products Industry
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Noe, Ryann. "Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry." Academy of Management Proceedings (2023).
  • September 2012 (Revised September 2015)
  • Case

Doing Business in China

By: Felix Oberholzer-Gee, Michael Shih-ta Chen, Nancy Dai and G.A. Donovan
This case examines the challenges and opportunities of doing business in China. It highlights China's remarkable economic transformation in the decades leading up to 2012 in the context of its history, culture, and politics. The case summarizes the main obstacles faced... View Details
Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; China
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Oberholzer-Gee, Felix, Michael Shih-ta Chen, Nancy Dai, and G.A. Donovan. "Doing Business in China." Harvard Business School Case 713-428, September 2012. (Revised September 2015.)
  • October 2012 (Revised September 2014)
  • Case

Doing Business in Vietnam

By: Alan MacCormack, Michael Shih-ta Chen and Dawn H. Lau
This case gives an overview of the current business environment in Vietnam as of 2012. The first part of the case introduces the main economic, political and cultural aspects of the country of which anyone who has business interest in the country ought to be aware.... View Details
Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; Viet Nam
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MacCormack, Alan, Michael Shih-ta Chen, and Dawn H. Lau. "Doing Business in Vietnam." Harvard Business School Case 713-434, October 2012. (Revised September 2014.)
  • 15 May 2009
  • Working Paper Summaries

Money or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

Keywords: by Shawn Cole, Thomas Sampson & Bilal Zia; Financial Services
  • 2022
  • Chapter

Crises and International Business

By: Geoffrey Jones
This chapter uses the intellectual journey of the author to suggest that crises have been the norm rather than the exception in the history of international business. Over the last 100 years world wars, regional conflicts, the Great Depression, and decolonization are... View Details
Keywords: Crisis; Multinational Companies; International Business; Emerging Market; Business History; Multinational Firms and Management; System Shocks; War; Emerging Markets; Crisis Management
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Jones, Geoffrey. "Crises and International Business." Chap. 2 in International Business in Times of Crisis. Vol. 16, edited by Rob van Tulder, Alain Verbeke, Lucia Piscitello, and Jonas Puck, 27–32. Progress in International Business Research. Bingley, UK: Emerald Publishing Limited, 2022.
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

desperate tactics such as negative advertising to tear down their opponents rather than promoting their own virtues. Citizens can be forgiven for being cynical. However, what's needed in politics is not less marketing but better... View Details
Keywords: by Sean Silverthorne
  • December 2004 (Revised August 2006)
  • Case

Brcko and the Arizona Market

By: Bruce R. Scott and Edward Murphy
Explores the role of the U.S. military in facilitating the establishment of a spectacularly successful free trade area in one of the most devastated areas of Bosnia. NATO's imposition of law and order, plus protection from local political protection rackets, led to... View Details
Keywords: Developing Countries and Economies; Trade; Economic Growth; Industry Growth; Government Legislation; Emerging Markets; Bosnia and Hercegovina; United States
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Scott, Bruce R., and Edward Murphy. "Brcko and the Arizona Market." Harvard Business School Case 905-411, December 2004. (Revised August 2006.)
  • 2009
  • Working Paper

Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

By: Shawn A. Cole, Thomas Sampson and Bilal Zia
Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details
Keywords: Banks and Banking; Saving; Knowledge Acquisition; Emerging Markets; Motivation and Incentives; Financial Services Industry; India; Indonesia
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Cole, Shawn A., Thomas Sampson, and Bilal Zia. "Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?" Harvard Business School Working Paper, No. 09-117, April 2009. (Revised October 2009, September 2010, October 2010.)
  • December 2011
  • Article

Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

By: Shawn A. Cole, Thomas Sampson and Bilal Zia
Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details
Keywords: Price; Knowledge; Demand and Consumers; Emerging Markets; Banks and Banking; Education; Finance; Behavior; Service Operations; Financial Services Industry; India; Indonesia
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Cole, Shawn A., Thomas Sampson, and Bilal Zia. "Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?" Journal of Finance 66, no. 6 (December 2011): 1933–1967.
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