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      • Faculty Publications  (281)

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      • July 2011
      • Supplement

      Assistant Professor Gyan Gupta and the Wet Noodle Class (B)

      By: Dorothy Leonard
      Professor Gupta has imposed two new policies on his class, midway through the term: 1) No use of Internet to locate additional information on the company in the case; 2) an increase in the percentage of grades attributed to class participation. He meets with rebellion... View Details
      Keywords: Teaching; Learning; Internet and the Web; Governing Rules, Regulations, and Reforms; Change; Education Industry
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      Leonard, Dorothy. "Assistant Professor Gyan Gupta and the Wet Noodle Class (B)." Harvard Business School Supplement 912-406, July 2011.
      • March 2011 (Revised September 2011)
      • Background Note

      Everyone and Everything is Online

      By: Stephen P. Bradley and Nancy Bartlett
      The twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in... View Details
      Keywords: Communication Technology; Learning; Entertainment; Power and Influence; Internet and the Web; Value; Web Services Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Everyone and Everything is Online." Harvard Business School Background Note 711-494, March 2011. (Revised September 2011.)
      • February 2011
      • Case

      Chegg: Textbook Rental Takes Flight

      By: Thomas R. Eisenmann, William A. Sahlman and Evan W. Richardson
      In late 2010, Silicon Valley-based Chegg, the leading online college textbook rental company, is scaling rapidly. The case recounts Chegg's history from its origins as a distant competitor to Craigslist in college classified listings through a pivot into textbook... View Details
      Keywords: Change Management; Higher Education; Entrepreneurship; Books; Growth and Development Strategy; Growth Management; Service Operations; Renting or Rental; Online Technology; Education Industry; Education Industry; California
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      Eisenmann, Thomas R., William A. Sahlman, and Evan W. Richardson. "Chegg: Textbook Rental Takes Flight." Harvard Business School Case 811-077, February 2011.
      • May 2010 (Revised June 2012)
      • Case

      From Imitation to Innovation: Zongshen Industrial Group

      By: Willy Shih and Nancy Hua Dai
      As Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new... View Details
      Keywords: Experience and Expertise; Learning; Investment; Disruptive Innovation; Knowledge Acquisition; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Manufacturing Industry; Motorcycle Industry; China
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      Shih, Willy, and Nancy Hua Dai. "From Imitation to Innovation: Zongshen Industrial Group." Harvard Business School Case 610-057, May 2010. (Revised June 2012.)
      • February 2010 (Revised March 2012)
      • Case

      Harvard Business School Executive Education: Balancing Online and Offline Marketing

      By: John A. Deighton and Leora Kornfeld
      How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
      Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
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      Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
      • September 2009
      • Article

      The Technology Manager's Journey: An Extended Narrative Approach to Educating Technical Leaders

      By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
      Technology management poses particular challenges for educators because it requires a facility with different kinds of knowledge and wide-ranging learning abilities. We report on the development and delivery of an information technology (IT) management course designed... View Details
      Keywords: Information Technology; Management; Knowledge Use and Leverage; Business Education; Multinational Firms and Management; Entertainment; Communication; Curriculum and Courses; Framework; Design; Goals and Objectives; Learning; Information Technology Industry
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      Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. "The Technology Manager's Journey: An Extended Narrative Approach to Educating Technical Leaders." Academy of Management Learning & Education 8, no. 3 (September 2009).
      • April 2009 (Revised August 2009)
      • Case

      Linden Lab: Crossing the Chasm

      By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
      In early 2008, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had... View Details
      Keywords: Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Infrastructure; Technology Adoption; Digital Platforms
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      Eisenmann, Thomas R., and Alison Berkley Wagonfeld. "Linden Lab: Crossing the Chasm." Harvard Business School Case 809-147, April 2009. (Revised August 2009.)
      • February 2009 (Revised December 2009)
      • Case

      eReading: Amazon's Kindle

      By: Bharat N. Anand, Peter W. Olson Esq. and Mary Tripsas
      In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected... View Details
      Keywords: Books; Disruptive Innovation; Technological Innovation; Industry Structures; Standards; Distribution Channels; Competitive Strategy; Publishing Industry
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      Anand, Bharat N., Peter W. Olson Esq., and Mary Tripsas. "eReading: Amazon's Kindle." Harvard Business School Case 709-486, February 2009. (Revised December 2009.)
      • January 2009
      • Article

      Team Familiarity, Role Experience, and Performance: Evidence from Indian Software Services

      By: Robert S. Huckman, Bradley R. Staats and David M. Upton
      Much of the literature on team learning views experience as a unidimensional concept captured by the cumulative production volume of, or the number of projects completed by, a team. Implicit in this approach is the assumption that teams are stable in their membership... View Details
      Keywords: Experience and Expertise; Learning; Performance Improvement; Projects; Groups and Teams; Familiarity; Information Technology Industry; India
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      Huckman, Robert S., Bradley R. Staats, and David M. Upton. "Team Familiarity, Role Experience, and Performance: Evidence from Indian Software Services." Management Science 55, no. 1 (January 2009): 85–100.
      • November 2008
      • Case

      The StarNight Hotel Construction Bid: Real Time Competition on Schedule, Scope, and Cost

      By: John D. Macomber
      The case is intended for use with the HBS Educational Technology Group "Construction Bidding Simulation." Material that can be taught includes quantity survey methodology (from the case); analyzing preliminary estimated costs per building trade (from the discussion... View Details
      Keywords: Decision Choices and Conditions; Construction; Cost; Contracts; Bids and Bidding; Real Estate Industry
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      Macomber, John D. "The StarNight Hotel Construction Bid: Real Time Competition on Schedule, Scope, and Cost." Harvard Business School Case 209-067, November 2008.
      • 2008
      • Other Unpublished Work

      Remaking the IT Management Curriculum: A 'Novel' Approach

      By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
      Keywords: Information Technology; Management; Curriculum and Courses
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      Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. "Remaking the IT Management Curriculum: A 'Novel' Approach." Association of Information Systems, October 2008.
      • October 2008
      • Article

      The Small World of Investing: Board Connections and Mutual Fund Returns

      By: Lauren Cohen, Andrea Frazzini and Christopher J. Malloy
      This paper uses social networks to identify information transfer in security markets. We focus on connections between mutual fund managers and corporate board members via shared education networks. We find that portfolio managers place larger bets on firms they are... View Details
      Keywords: Financial Markets; Information Management; Social and Collaborative Networks; Announcements; Investment Portfolio; Investment Return; Investment Funds; Asset Pricing; Governing and Advisory Boards
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      Cohen, Lauren, Andrea Frazzini, and Christopher J. Malloy. "The Small World of Investing: Board Connections and Mutual Fund Returns." Journal of Political Economy 116, no. 5 (October 2008): 951–979. (Winner of the Barclays Global Investors Award, Best Paper in Asset Pricing, European Finance Association 2007.)
      • April 2008
      • Teaching Note

      Viagen: Revolutioning the Livestock Industry (TN)

      By: David E. Bell, Mary L. Shelman and Eliot Sherman
      Teaching Note for [507021]. View Details
      Keywords: Investment; Genetics; Production; Training; Customers; Supply Chain; Business Plan; Commercialization; Information Technology; Performance Efficiency; Governing Rules, Regulations, and Reforms; Industry Structures; Agriculture and Agribusiness Industry; Biotechnology Industry
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      Bell, David E., Mary L. Shelman, and Eliot Sherman. "Viagen: Revolutioning the Livestock Industry (TN)." Harvard Business School Teaching Note 508-014, April 2008.
      • March 2008
      • Course Overview Note

      Dynamic Markets

      By: Joshua D. Coval and Erik Stafford
      The Dynamic Markets course at Harvard Business School is organized around the hands-on application of financial decision making in a wide variety of capital market settings. The course relies heavily on in-class simulations of a range of market settings where students... View Details
      Keywords: Value Creation; Decision Making; Capital Markets; Competitive Strategy; Profit; Applications and Software; Information; Strategy; Price; Outcome or Result; Curriculum and Courses; Theory
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      Coval, Joshua D., and Erik Stafford. "Dynamic Markets." Harvard Business School Course Overview Note 208-143, March 2008.​
      • February 2008 (Revised September 2010)
      • Case

      LeapFrog Enterprises

      By: Lynda M. Applegate and Elizabeth Collins
      Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry.... View Details
      Keywords: Business Model; Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Expansion; Education Industry; Education Industry
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      Applegate, Lynda M., and Elizabeth Collins. "LeapFrog Enterprises." Harvard Business School Case 808-109, February 2008. (Revised September 2010.)
      • 2008
      • Working Paper

      Product Development and Learning in Project Teams: The Challenges are the Benefits

      By: Amy C. Edmondson and Ingrid M. Nembhard
      The value of teams in new product development (NPD) is undeniable. Both the interdisciplinary nature of the work and industry trends necessitate that professionals from different functions work together on development projects to create the highest quality product in... View Details
      Keywords: Competency and Skills; Learning; Management Skills; Product Development; Projects; Groups and Teams; Conflict Management; Social and Collaborative Networks
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      Edmondson, Amy C., and Ingrid M. Nembhard. "Product Development and Learning in Project Teams: The Challenges are the Benefits." Harvard Business School Working Paper, No. 08-046, January 2008.
      • September 2007 (Revised May 2009)
      • Case

      Syndexa and Technology Transfer at Harvard University

      By: Richard G. Hamermesh and David Kiron
      Gokhan Hotamisligil is a star researcher at Harvard School of Public Health who has made groundbreaking discoveries linking fat cells, inflammation, and diabetes. He now wants to form a company to commercialize these discoveries. At the same time, Isaac Kohlberg, the... View Details
      Keywords: Business Startups; Higher Education; Entrepreneurship; Innovation and Invention; Intellectual Property; Rights; Agreements and Arrangements; Science-Based Business; Commercialization; Biotechnology Industry; Health Industry
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      Hamermesh, Richard G., and David Kiron. "Syndexa and Technology Transfer at Harvard University." Harvard Business School Case 808-073, September 2007. (Revised May 2009.)
      • 2007
      • Working Paper

      Team Familiarity, Role Experience, and Performance: Evidence from Indian Software Services

      By: Robert S. Huckman, Bradley R. Staats and David M. Upton
      Much of the literature on team learning views experience as a unidimensional concept captured by the cumulative production volume of, or the number of projects completed by, a team. Implicit in this approach is the assumption that teams are stable in their membership... View Details
      Keywords: Experience and Expertise; Learning; Performance Improvement; Projects; Groups and Teams; Familiarity; Information Technology Industry; India
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      Huckman, Robert S., Bradley R. Staats, and David M. Upton. "Team Familiarity, Role Experience, and Performance: Evidence from Indian Software Services." Harvard Business School Working Paper, No. 08-019, September 2007. (Revised February 2008, July 2008.)
      • August 2007 (Revised September 2008)
      • Case

      Marketing the "$100 Laptop" (A)

      By: John A. Quelch and Carin-Isabel Knoop
      In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details
      Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Information Technology Industry; Information Technology Industry; Information Technology Industry; Cambridge
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      Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (A). Harvard Business School Case 508-024, August 2007. (Revised September 2008.)
      • May 2007
      • Supplement

      Software Associates Courseware

      By: Robert S. Kaplan
      Keywords: Education; Applications and Software; Information Technology
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      Kaplan, Robert S. "Software Associates Courseware." Harvard Business School Spreadsheet Supplement 107-710, May 2007.
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