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    James I. Cash

    Professor Cash received a Bachelor of Science degree in Mathematics from Texas Christian University; a Master of Science in Computer Science from Purdue University's Graduate School of Mathematical Sciences; and a Doctor of Philosophy in Management Information... View Details

    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

      William A. Sahlman

      William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

      Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

      Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
      • 07 Jul 2019
      • HBS Case

      Walmart's Workforce of the Future

      detailing the scope of Walmart’s operations and current strategies in the case “Walmart’s Workforce of the Future.” Published in April, it offers an overview of the considerable investments the retail giant is making in its View Details
      Keywords: by Julia Hanna; Retail
      • 07 Jul 2008
      • Research & Ideas

      Innovation Corrupted: How Managers Can Avoid Another Enron

      natural gas that were burdened with highly inefficient delivery systems. In time, the company supported his basic concept with EnronOnline, a Web-based trading platform that instantly became the world's largest e-commerce system in 1999.... View Details
      Keywords: by Martha Lagace; Energy; Utilities
      • 04 Apr 2011
      • HBS Case

      Reinventing the National Geographic Society

      TV, cable programming—but is still trying to figure out the best strategy for integrating them. Despite repeated structural changes, employees still operate in silos. In short, the National Geographic case is fertile learning ground for... View Details
      Keywords: by Sean Silverthorne; Publishing

        Alan D. MacCormack

        Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

        Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
        • Web

        Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

        different diverse backgrounds.” It was also at HBS that Leahy learned she could utilize her skillset in strategy consulting to contribute to an iconic brand. “I ultimately went to do my internship at Nike in the Corporate View Details
        • January 2019 (Revised February 2024)
        • Teaching Note

        Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

        By: Ayelet Israeli
        Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
        Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
        Related
        • May 2017 (Revised March 2018)
        • Case

        Predicting Consumer Tastes with Big Data at Gap

        By: Ayelet Israeli and Jill Avery
        CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
        Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
        Related
        • 06 Feb 2020
        • Research & Ideas

        What We Learned from Reading Jeff Bezos’ Patents

        focused on devices and three on e-commerce. Given his lead role in these inventions, we surmise that Bezos has developed expertise in e-commerce and devices, two of Amazon’s core business areas. This perhaps isn’t surprising, given Bezos’... View Details
        Keywords: by Tricia Gregg and Boris Groysberg; Retail
        • February 2017
        • Teaching Note

        The Tate's Digital Transformation

        By: Jill Avery
        John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details
        Keywords: Digital; Ecommerce; Experience; Customer Experience; Customer Relationship Management; Channel Management; Museums; Arts Marketing; Nonprofit; Marketing; Marketing Channels; Marketing Strategy; Customer Focus and Relationships; Digital Marketing; Digital Strategy; Social Media; E-commerce; Entertainment and Recreation Industry; Fine Arts Industry; England; United Kingdom; Europe
        Related
        • 10 Nov 2015
        • Blog Post

        Using an MBA for a Career Change

        and do a ten day consulting project for a company in an emerging market.  My team worked for Dafiti.com, the second largest e-commerce retailer in Brazil. I was impressed by how rapidly e-commerce companies... View Details
        • January 2017 (Revised May 2019)
        • Case

        Paytm: Building a Payments Network

        By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
        By January 2017, Paytm, a mobile payments company that started in 2010, became India’s largest mobile payments platform with over 142 million users and $5 billion valuation. Could Paytm become a $100 billion company its founder Vijay Shekhar Sharma envisioned it be? View Details
        Keywords: Mobile Payments; Ecommerce; Mobile App; India; Entrepreneurship; Expansion; Service Operations; Mobile and Wireless Technology; E-commerce; Service Industry; India
        Related
        • October 2017 (Revised October 2022)
        • Case

        Jumia Nigeria: from Retail to Marketplace (A)

        By: Ramon Casadesus-Masanell and Namrata Arora
        Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
        Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystem; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Competitive Strategy; E-commerce; Retail Industry; India; Nigeria; Africa
        Related
        • 11 Dec 2023
        • Blog Post

        Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

        exposed me to so many fascinating, smart, kind, humble, incredible people with so many different diverse backgrounds.” It was also at HBS that Leahy learned she could utilize her skillset in strategy consulting to contribute to an iconic... View Details

          Alvin E. Roth

          Al Roth is the George Gund Professor of Economics and Business Administration in the Department of Economics at Harvard University, and in the Harvard Business School. His research, teaching, and consulting interests are in game theory, experimental economics, and... View Details

          Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

            John A. Deighton

            John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

            Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
            • Web

            Advisory Board - Entrepreneurship

            involved or started a number of entrepreneurial ventures. While working three days a week at AOL, he bootstrapped Compare.com , which enabled customers to compare prices on everything from PCs to mortgages. Later, He worked for Open Market, an View Details
            • 10 Oct 2011
            • Research & Ideas

            Retailing Revolution: Category Killers on the Brink

            2011. In the early 2000s, e-commerce was seen as a threat to entire store formats such as grocery, music, and toy stores. But as consumer behavior evolved over the last decade and as supply chains improved, it became apparent that the... View Details
            Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
            • May 2024
            • Case

            Naked Wines: The Profit vs. Growth Decision

            By: Benjamin C. Esty and Edward A. Meyer
            Nick Devlin faced a difficult strategic decision in October 2022. As the CEO of a UK-based subscription business connecting wine drinkers in the US, UK, and Australia with winemakers from around the world (which one journalist called the “Netflix of Wine”), he had to... View Details
            Keywords: Profit Vs. Growth; Platform Business; Economies Of Scale; Subscription Business; Wine; Scaling; Racing; Value Creation; Network Effects; Business Startups; Small Business; Financial Management; Financial Strategy; Growth Management; Business Strategy; Competitive Advantage; Expansion; Profit; E-commerce; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States; Australia; United Kingdom
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