Publications
Publications
Show Results For
- All HBS Web
(986)
- Faculty Publications (238)
- August 2011 (Revised April 2013)
- Case
Language and Globalization: 'Englishnization' at Rakuten (A)
By: Tsedal Neeley
Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces... View Details
- July 2011 (Revised September 2012)
- Case
Intraoperative Radiotherapy for Breast Cancer (A)
By: Willy Shih
"This trial is going to take longer." Those were words that Michael Kaschke, CEO of Carl Zeiss AG, was not surprised to hear as he nurtured the intraoperative radiotherapy business inside his company's microsurgery unit. But he also didn't expect it to take 13 years to... View Details
- July 2011 (Revised January 2013)
- Case
Digital Microscopy Is Making Me Crazy!
By: Willy Shih
For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical... View Details
- June 2011
- Case
CA Technologies: Bringing the Cloud to Earth
By: Marco Iansiti and Kerry Herman
Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing.... View Details
- March 2011
- Supplement
Cree, Inc.: An Update
By: David J. Collis and Mary Furey
An update to "Cree Inc.: Which Bright Future?" View Details
- February 2011 (Revised November 2012)
- Case
Product Development at OPOWER
By: Thomas Eisenmann and Rob Go
OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom... View Details
- November 2010
- Case
Spudnik, Inc.
By: William A. Sahlman and Elizabeth A. Kind
This case describes the plan to finance a revolutionary new television set manufacturing business in late 2009. Yatin Mundkur, a venture capitalist at Artiman Ventures, has recruited a team of veteran eecutives from the optical disk drive business, to design large... View Details
- October 2010 (Revised January 2012)
- Background Note
Book Publishing in 2010
By: Stephen P. Bradley and Nancy Bartlett
Legacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the... View Details
- June 2010 (Revised August 2011)
- Case
Tennant Company: Innovating Within and Beyond the Core
By: Lynda M. Applegate, Toby E. Stuart and James Weber
Tennant, a leading producer of floor cleaning equipment, must determine the business model to use for its new chemical-free cleaning technology. In 2005, Tennant Company had developed an innovative, environmentally friendly cleaning technology that could potentially... View Details
- May 2010 (Revised June 2012)
- Case
From Imitation to Innovation: Zongshen Industrial Group
By: Willy Shih and Nancy Hua Dai
As Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new... View Details
- March 2010 (Revised June 2010)
- Case
Dassault Systemes
By: Stefan H. Thomke and Daniela Beyersdorfer
Dassault Systèmes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its... View Details
- February 2010 (Revised January 2014)
- Case
Tennant Company
By: Toby E. Stuart, Lynda M. Applegate and James Weber
Tennant, a leading producer of floor cleaning equipment, must determine how to create, finance, structure, staff, govern, measure, and manage a new venture for developing a fundamentally new product line. In 2005, Tennant Company had developed an innovative,... View Details
- January 2010 (Revised October 2010)
- Background Note
News in the Digital World: Who Pays?
By: Stephen P. Bradley and Nancy Bartlett
Models to monetizing news in the digital landscape, which is real-time, searchable, sharable, multi-sourced, anytime, and any screen, were emerging in 2010. Could content creators get people to pay for what they watched, read, listened to, and shared online? Were news... View Details
- January 2010
- Teaching Note
Transforming ASUSTeK: Breaking from the Past (TN)
By: Willy C. Shih
Teaching Note for [610041]. View Details
- January 2010 (Revised February 2011)
- Case
The Random House Response to the Kindle
By: Bharat N. Anand and Peter Olson
In early 2010, e-readers, like Amazon's Kindle and Apple's impending iPad, threatened to disrupt the book publishing industry. The case provides an overview of the industry, describes the broader trends regarding e-readers, and asks: how should major publishers like... View Details
- September 2009
- Case
ZINK Imaging: 'Zero Ink™'
By: William A. Sahlman and Sarah Flaherty
"ZINK Imaging" describes the issues confronting CEO Wendy Caswell as she uses a partnership model to commercialize ZINK's disruptive printing technology platform, ZINK Paper. The case focuses on the frameworks ZINK has used to decide which markets to target and which... View Details
- 2009
- Working Paper
Breakthrough Inventions and Migrating Clusters of Innovation
By: William R. Kerr
We investigate the speed at which clusters of invention for a technology migrate spatially following breakthrough inventions. We identify breakthrough inventions as the top one percent of US inventions for a technology during 1975-1984 in terms of subsequent citations.... View Details
- April 2009 (Revised August 2009)
- Case
Backchannelmedia: Making Television 'Clickable'
By: Sunil Gupta, Kavita Shukla and Zachary Scott Clayton
Backchannelmedia (BCM), a three-year-old start-up, intended to completely disrupt the world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content... View Details
- February 2009 (Revised December 2009)
- Case
eReading: Amazon's Kindle
By: Bharat N. Anand, Peter W. Olson Esq. and Mary Tripsas
In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected... View Details
- January 2009 (Revised February 2009)
- Case
F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market
By: Lynda M. Applegate, Robert D. Austin, Kalle Lyytinen, Esko Penttinen and Timo Saarinen
Describes the development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by executing an innovative new... View Details