Filter Results:
(460)
Show Results For
- All HBS Web
(838)
- People (4)
- News (202)
- Research (460)
- Multimedia (2)
- Faculty Publications (148)
Show Results For
- All HBS Web
(838)
- People (4)
- News (202)
- Research (460)
- Multimedia (2)
- Faculty Publications (148)
Sort by
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
since. Some analysts predicted that the band would do more to grow South Korea’s gross domestic product over 10 years than the 2018 PyeongChang Winter Olympics. Underdogs with a strategy The band’s explosion was the result of a carefully View Details
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
enterprises seem incapable of transformative innovation, it is due to how we design and manage them, rather than anything inherent in their scale. In fact, Creative Construction argues, if used properly, scale can be an asset, rather than... View Details
Keywords: Dina Gerdeman
- 08 Apr 2014
- First Look
First Look: April 8
Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details
Keywords: Sean Silverthorne
- March 2017
- Case
Swagbucks
By: Jeffrey F. Rayport and Matthew G. Preble
In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after the company’s... View Details
Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Technology; Online Technology; Internet; Transition; Leadership; Web Services Industry; Technology Industry; United States
Rayport, Jeffrey F., and Matthew G. Preble. "Swagbucks." Harvard Business School Case 817-068, March 2017.
- 12 Sep 2023
- What Do You Think?
Who Gets the Loudest Voice in DEI Decisions?
practicing policies designed to increase inclusion and diversity, if not always equity, are more creative and productive than those that ignore such policies. Companies in the top quartile of gender and ethnic/racial diversity are 25... View Details
Keywords: by James Heskett
- September 2024
- Supplement
Revenue Solutions, LLC (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California
Ruback, Richard S., and Royce Yudkoff. "Revenue Solutions, LLC (B)." Harvard Business School Multimedia/Video Supplement 225-708, September 2024.
- 24 May 2021
- Op-Ed
Can Fabric Waste Become Fashion’s Resource?
COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
- 20 Mar 2007
- First Look
First Look: March 20, 2007
in frequent contact with department stores to help them present her clothing in display and to customers. In the 1980s, after building up her designer brand name, Claiborne expanded her business through... View Details
Keywords: Martha Lagace
- 12 Dec 2005
- Research & Ideas
Using the Law to Strategic Advantage
protection, such as patents, trade secrets, and trademarks. A trademark offers a way to capture the brand equity of a company or a product. BusinessWeek recently calculated that the value of the Coca-Cola View Details
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
what extreme adherents of a brand like about a product, designers can identify features to emphasize for all consumers. "A lover of a product can help identify aspects that are providing value, helping... View Details
Keywords: by Michael Blanding
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
data-id=_/mDiFwaKGIcrwxD50eGAV][/div] TikTok’s short-form video content is designed for short attention spans, but sampling seems to lead to craving—people rarely watch just one. Among digital media, the data show TikTok holds its billion... View Details
Keywords: by John Deighton and Leora Kornfeld
- 23 Jan 2008
- First Look
First Look: January 23, 2008
this is one aspect that the good design of policies on the extraction of oil and mineral resources should take into account. Download the paper: http://www.hbs.edu/research/pdf/08-035.pdf PublicationsEntrepreneurial Ventures and... View Details
Keywords: Martha Lagace
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
lonely places, especially for frequent business travelers. “You took a boring, mediocre brand and made it special,” said Jónsdóttir, whose firm has designed spaces for several major hotels. (Jónsdóttir was... View Details
- 26 Feb 2008
- First Look
First Look: February 26, 2008
display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details
Keywords: Martha Lagace
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
fix it. Avery is an expert on customer relationships and brand management. Schlesinger, the Baker Foundation Professor in the General Management Unit, has co-written several books on service management. Buell studies service operations... View Details
- 19 Apr 2010
- Research & Ideas
The History of Beauty
cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how... View Details
- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
also matters in how its disclosures are received. Many restructurings try to improve company profitability two ways, by both reducing costs and raising revenues. Scott Paper Company's restructuring was also designed to increase the firm's... View Details
Keywords: by Stuart C. Gilson
- 12 Jan 2010
- First Look
First Look: Jan. 12
their portfolio of brands. Results show firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above... View Details
Keywords: Martha Lagace
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
band together to lobby for government support, the concerns of restaurant owners and the unique realities and concerns of their industry remain largely unaddressed by government programs designed to help small businesses. Two months into... View Details
- 29 Nov 2022
- Research & Ideas
How Much More Would Holiday Shoppers Pay to Wear Something Rare?
of in-demand consumer products, such as shoes, handbags, and watches, in which consumers bid on items to “win” them. In early 2019, celebrity jewelry designer Ben Baller—a popular figure in the hip-hop community—staged an IPO for a new... View Details