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  • September 2011 (Revised December 2012)
  • Case

Pepsi-Lipton Brisk

By: Thales S. Teixeira and Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
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Teixeira, Thales S., and Alison Caverly. "Pepsi-Lipton Brisk." Harvard Business School Case 512-011, September 2011. (Revised December 2012.)
  • April 1998 (Revised July 2005)
  • Case

Acquisition of Consolidated Rail Corporation (A), The

By: Benjamin C. Esty, Lori A. Flees and Mathew M Millett
On October 15, 1996, Virginia-based CSX and Pennsylvania-based Consolidated Rail (Conrail), the first and third largest railroads in the eastern United States, announced their intent to merge in a friendly deal worth $8.3 billion. This deal was part of an industry-wide... View Details
Keywords: Valuation; Mergers and Acquisitions; Decisions; Contracts; Rail Industry; United States
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Esty, Benjamin C., Lori A. Flees, and Mathew M Millett. "Acquisition of Consolidated Rail Corporation (A), The." Harvard Business School Case 298-006, April 1998. (Revised July 2005.)
  • January 2011 (Revised October 2014)
  • Case

Dropbox: 'It Just Works'

By: Thomas R. Eisenmann, Michael Pao and Lauren Barley
Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through... View Details
Keywords: Business Model; Growth and Development Strategy; Management Practices and Processes; Distribution; Product Design; Product Development; Internet; Service Industry; California
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Eisenmann, Thomas R., Michael Pao, and Lauren Barley. "Dropbox: 'It Just Works'." Harvard Business School Case 811-065, January 2011. (Revised October 2014.)
  • August 1999 (Revised September 1999)
  • Case

Double Dealmaking in the Browser Wars (A)

By: James K. Sebenius
Recounts two complex negotiations in which Netscape and Microsoft compete to win a browser contract with AOL--then later with KPMG. After reviewing the web and browser sectors, this case recounts AOL's dramatic negotiations with Netscape and with Microsoft over which... View Details
Keywords: Negotiation Process; Negotiation Tactics; Negotiation Deal; Web; Web Services Industry
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Sebenius, James K. "Double Dealmaking in the Browser Wars (A)." Harvard Business School Case 800-050, August 1999. (Revised September 1999.)
  • May 2011
  • Background Note

Intangible Assets Other Than Goodwill: Accounting and Analysis

By: David F. Hawkins
To accompany cases dealing with accounting for intangible assets. View Details
Keywords: Goodwill Accounting; Assets; Accounting
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Hawkins, David F. "Intangible Assets Other Than Goodwill: Accounting and Analysis." Harvard Business School Background Note 111-131, May 2011.
  • Research Summary

Securities Industry

By: D. Quinn Mills
I have recently published two books about the bull market of the 1990s. The first deals with the internet bubble; the second deals with the large company financial reporting scandals. Both books consider the events, causes (including matters of ethics) , and what... View Details
  • June 1991 (Revised May 2002)
  • Case

Barco Projection Systems (A): Worldwide Niche Marketing

Deals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance... View Details
Keywords: Competition; Globalized Markets and Industries; Product Marketing; Consumer Products Industry; Electronics Industry
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Moriarty, Rowland T., Jr. "Barco Projection Systems (A): Worldwide Niche Marketing." Harvard Business School Case 591-133, June 1991. (Revised May 2002.)
  • 05 Jul 2006
  • Working Paper Summaries

Maximizing Joint Gains: Transaction Utility Within and Between Groups

Keywords: by Stephen Garcia, Max H. Bazerman & Dale Miller
  • March 2022 (Revised November 2024)
  • Case

Aldrich Capital Partners

By: Jo Tango and Alys Ferragamo
By July 2016, the Aldrich Capital Partners team had spent over two years trying to raise their inaugural growth-equity fund. They had pitched to over 140 investors, but none had committed. Managing Partners Mirza Baig and Raz Zia each had extensive experience in the... View Details
Keywords: Growth Equity; Investment Evaluation; Entrepreneurship; Private Equity; Investment; Strategy; Decision Making; United States
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Tango, Jo, and Alys Ferragamo. "Aldrich Capital Partners." Harvard Business School Case 822-090, March 2022. (Revised November 2024.)
  • December 2017 (Revised May 2018)
  • Case

Amazon Buys Whole Foods

By: José B. Alvarez, David Lane and Joni Coughlin
The June 2017 news that e-commerce giant Amazon was paying $13.7 billion for organic supermarket chain Whole Foods precipitated a broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon’s bold move... View Details
Keywords: Amazon; Whole Foods; Grocery; Grocery Delivery; Mergers & Acquisitions; Business Models; Food Value Chain; Agribusiness; Mergers and Acquisitions; Operations; Competitive Strategy; E-commerce; Agriculture and Agribusiness Industry; Retail Industry; Web Services Industry; Food and Beverage Industry; United States
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Alvarez, José B., David Lane, and Joni Coughlin. "Amazon Buys Whole Foods." Harvard Business School Case 518-056, December 2017. (Revised May 2018.)
  • August 2004 (Revised April 2007)
  • Case

Allianz (A1): An Insurer Acquiring a Bank?

By: Joseph L. Bower, Marc L. Bertoneche, Anders Sjoman and Sonja Ellingson Hout
The deal of the year in 2002, was the acquisition of Dresdner Bank by Allianz. Written from the perspectives of Allianz's CEO, Henning Schulte-Noelle, before and after the deal and a regional manager implementing the concept of a full-line financial service provider.... View Details
Keywords: Management; Corporate Strategy; Problems and Challenges; Acquisition; Financial Institutions; Corporate Finance; Banking Industry; Germany
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Bower, Joseph L., Marc L. Bertoneche, Anders Sjoman, and Sonja Ellingson Hout. "Allianz (A1): An Insurer Acquiring a Bank?" Harvard Business School Case 305-013, August 2004. (Revised April 2007.)
  • 2015
  • Other Teaching and Training Material

Entrepreneurship Reading: Partnering with Venture Capitalists

By: Jeffrey J. Bussgang and Michael J. Roberts
This reading takes a deep look at the venture capital (VC) industry in the United States. VCs have a unique perspective on opportunity evaluation, deal structure, new venture support, and exit strategy. Their work at all stages of the entrepreneurial life cycle offers... View Details
Keywords: Venture Capital; Entrepreneurship
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Bussgang, Jeffrey J., and Michael J. Roberts. "Entrepreneurship Reading: Partnering with Venture Capitalists." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8240, 2015.
  • 2019
  • Chapter

Appraisal after Dell

By: Guhan Subramanian
This essay presents new data on appraisal litigation and appraisal outs. I find that appraisal claims have not meaningfully declined in 2016 and that perceived appraisal risk, as measured by the incidence of appraisal outs, has increased since the Dell appraisal in May... View Details
Keywords: Valuation; Contracts; Negotiation Process
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Subramanian, Guhan. "Appraisal after Dell." Chap. 10 in The Corporate Contract in Changing Times: Is the Law Keeping Up? edited by Steven Davidoff Solomon and Randall Stuart Thomas, 222–243. University of Chicago Press, 2019.
  • October 2016 (Revised April 2017)
  • Case

Succession Planning at Samsung: The Merger Formula of Cheil Industries and Samsung C&T

By: Gwen Yu and Tim Gray
A merger deal of two Samsung group companies becomes a center of a corruption scandal. The merger of Cheil Industries and Samsung C&T was seen as a crucial step to transfer power to Lee Jae Yong, the heir of Samsung group. The deal was criticized to purposefully... View Details
Keywords: Merger; Mergers and Acquisitions
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Yu, Gwen, and Tim Gray. "Succession Planning at Samsung: The Merger Formula of Cheil Industries and Samsung C&T." Harvard Business School Case 117-036, October 2016. (Revised April 2017.)
  • March 1973 (Revised October 1983)
  • Case

Stirling Homex (A)

Deals primarily with the basic issue of revenue recognition. Homex was recognizing revenue from its modular units prior to the date on which an actual sale had taken place. In addition, there are some interesting issues dealing with the allocation of profit between... View Details
Keywords: Working Capital; Resource Allocation; Revenue Recognition; Profit
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Barrett, M. Edgar, and Jonathon Brown. "Stirling Homex (A)." Harvard Business School Case 173-193, March 1973. (Revised October 1983.)
  • 22 Dec 2006
  • Research & Ideas

What’s Behind the Private Equity Boom?

Podcast with: Josh Lerner Interviewer: James Aisner Running Time: 15 min., 56 sec. View Details
Keywords: by Jim Aisner; Financial Services
  • February 2004 (Revised May 2007)
  • Case

George Barker

By: John A. Davis
George Barker, the 40-year-old CEO of his family's commercial real estate design and development firm, must deal with the unsatisfactory performance of his brother Peter, who is also in the business. Although Peter's performance is upsetting to George, George feels... View Details
Keywords: Family Business; Leadership Style; Business or Company Management; Performance Evaluation; Problems and Challenges; Family and Family Relationships; Real Estate Industry
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Davis, John A. "George Barker." Harvard Business School Case 804-094, February 2004. (Revised May 2007.)
  • October 1995 (Revised July 2009)
  • Case

Beechwood Spouts (A)

By: William A. Sahlman and Andrew S. Janower
Charles Barker must decide whether to become an outside investor in a private round of financing for an early stage, high-growth-potential venture producing plastic pouring spouts for orange juice cartons. Barker must evaluate the opportunity, content, and deal to... View Details
Keywords: Business Startups; Venture Capital; Financing and Loans; Investment
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Sahlman, William A., and Andrew S. Janower. "Beechwood Spouts (A)." Harvard Business School Case 396-016, October 1995. (Revised July 2009.)
  • December 2022 (Revised August 2023)
  • Case

Ribbit Capital and the Gauntlet Investment Opportunity

By: Shai Bernstein and Allison M. Ciechanover
Ten-year-old, Palo Alto-based Ribbit Capital is best-known for its global investments in fintech. The firm was also an early advocate of crypto and blockchain, having invested in more than two dozen startups in the space in the past decade. In the Spring of 2022,... View Details
Keywords: Alternative Assets; Cryptocurrency; Business Startups; Investment Portfolio; Decision Choices and Conditions; Negotiation Deal; Governing Rules, Regulations, and Reforms; Venture Capital; Financial Services Industry; California
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Bernstein, Shai, and Allison M. Ciechanover. "Ribbit Capital and the Gauntlet Investment Opportunity." Harvard Business School Case 823-038, December 2022. (Revised August 2023.)
  • Teaching Interest

Overview

By: Kevin P. Mohan
Kevin teaches Negotiations and Deals in the MBA curriculum and in several Executive Education offerings. View Details
Keywords: Negotiation
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