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      • Faculty Publications  (395)

      David E. BellRemove David E. Bell →

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      • December 2002 (Revised October 2006)
      • Case

      Tesco Plc.

      By: David E. Bell
      Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating... View Details
      Keywords: History; Motivation and Incentives; Leadership; Internet and the Web; Supply Chain Management; Global Strategy; Globalization; Customer Focus and Relationships; Business Strategy; Retail Industry
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      Bell, David E. "Tesco Plc." Harvard Business School Case 503-036, December 2002. (Revised October 2006.)
      • October 2002 (Revised November 2003)
      • Case

      Wal-Mart Neighborhood Markets

      By: David E. Bell, Jeffrey M. Feiner and Iris T. Li
      Wal-Mart has been growing at 15% per year for the last 10 years. Can it keep growing at that rate for the next 10 years? CEO Lee Scott reflects on his strategy for achieving such growth, relying on a combination of supercenters, neighborhood markets, and international... View Details
      Keywords: Growth and Development; Leadership; Growth and Development Strategy; Marketing; Strategy; Retail Industry; United States
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      Bell, David E., Jeffrey M. Feiner, and Iris T. Li. "Wal-Mart Neighborhood Markets." Harvard Business School Case 503-034, October 2002. (Revised November 2003.)
      • August 2002
      • Teaching Note

      Sa Sa Cosmetics, TN

      By: David E. Bell
      Teaching Note for (9-502-085). View Details
      Keywords: Fashion Industry; Beauty and Cosmetics Industry
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      Bell, David E. "Sa Sa Cosmetics, TN." Harvard Business School Teaching Note 503-027, August 2002.
      • June 2002
      • Case

      Vans: Skating on Air

      By: Youngme E. Moon and David Kiron
      Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details
      Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Retail Industry; California
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      Moon, Youngme E., and David Kiron. "Vans: Skating on Air." Harvard Business School Case 502-077, June 2002.
      • May 2002 (Revised May 2003)
      • Case

      Sa Sa Cosmetics

      By: David E. Bell and Iris T. Li
      Sa Sa Cosmetics has had spectacular success as a low-price retailer of branded cosmetics. But recently, growth has slackened. What are the causes? This case describes recent strategic initiatives and provides market research data to aid the students in diagnosis. View Details
      Keywords: Crisis Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Distribution; Beauty and Cosmetics Industry; Fashion Industry
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      Bell, David E., and Iris T. Li. "Sa Sa Cosmetics." Harvard Business School Case 502-085, May 2002. (Revised May 2003.)
      • 2002
      • Chapter

      Policy Issues Connecting Music Education and Arts Education

      By: David E. Myers and Arthur C. Brooks
      Citation
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      Myers, David E., and Arthur C. Brooks. "Policy Issues Connecting Music Education and Arts Education." In The New Handbook of Research on Music Teaching and Learning, edited by Richard J. Colwell and Carol P. Richardson, 909–930. New York: Oxford University Press, 2002.
      • January 2002 (Revised January 2004)
      • Case

      Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

      By: David B. Yoffie and Yusi Wang
      Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details
      Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States
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      Yoffie, David B., and Yusi Wang. "Cola Wars Continue: Coke and Pepsi in the Twenty-First Century." Harvard Business School Case 702-442, January 2002. (Revised January 2004.)
      • 2001
      • Working Paper

      Incorporating the Customer's Perspective into the Newsvendor Problem

      By: David E. Bell
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      Bell, David E. "Incorporating the Customer's Perspective into the Newsvendor Problem." Harvard Business School Working Paper, No. 02-024, October 2001.
      • February 2001
      • Article

      Sequential Testing in Product Development

      By: S. Thomke and David E. Bell
      Keywords: Research and Development; Product
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      Thomke, S., and David E. Bell. "Sequential Testing in Product Development." Management Science 47, no. 2 (February 2001).
      • February 2001
      • Journal Article

      Strong One-Switch Utility

      By: D. E. Bell and Peter C Fishburn
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      Bell, D. E., and Peter C Fishburn. "Strong One-Switch Utility." Management Science 47, no. 2 (February 2001).
      • December 2000 (Revised December 2000)
      • Case

      Loblaw Companies Ltd.: The Road Ahead

      By: Ray A. Goldberg, David E. Bell and Ann Leamon
      After 24 years at the helm of Loblaw Companies, Canada's largest food retailer, Richard Currie is trying to decide on a strategy for the company's future. The firm's current emphasis on one-stop shopping for everyday household needs has been phenomenally successful.... View Details
      Keywords: Business Strategy; Distribution; Food; Food and Beverage Industry; Retail Industry; Canada
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      Goldberg, Ray A., David E. Bell, and Ann Leamon. "Loblaw Companies Ltd.: The Road Ahead." Harvard Business School Case 901-015, December 2000. (Revised December 2000.)
      • November 2000
      • Case

      Dean Foods

      By: Ray A. Goldberg, David E. Bell, Ann Leamon and Kim Slack
      After 50 years of successful growth, mostly by acquisition, Dean Foods, the nation's second-largest dairy processor, has established a division to develop and market branded products nationally. Can a $4 billion company rely on a $300 million growth vehicle? Is this... View Details
      Keywords: Mergers and Acquisitions; Business Divisions; Transition; Food; Goods and Commodities; Brands and Branding; Product Launch; Product Positioning; Product Development; Value Creation; Food and Beverage Industry; Retail Industry
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      Goldberg, Ray A., David E. Bell, Ann Leamon, and Kim Slack. "Dean Foods." Harvard Business School Case 901-007, November 2000.
      • 2000
      • Chapter

      Main Banks, Creditor Concentration, and the Resolution of Financial Distress in Japan

      By: Brian J. Hall and David E. Weinstein
      Keywords: Banks and Banking; Financial Condition; Banking Industry; Japan
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      Hall, Brian J., and David E. Weinstein. "Main Banks, Creditor Concentration, and the Resolution of Financial Distress in Japan." In Finance, Governance, and Competitiveness in Japan, edited by Masahiko Aoki and Gary Saxenhouse. Oxford University Press, 2000.
      • February 2000 (Revised April 2000)
      • Case

      RadioShack

      By: V. Kasturi Rangan, Youngme E. Moon and Marie Bell
      Outlines the transformation of RadioShack stores from a parts and accessories business to a provider of high bandwidth Internet access. View Details
      Keywords: Change Management; Marketing Strategy; Risk and Uncertainty; Internet
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      Rangan, V. Kasturi, Youngme E. Moon, and Marie Bell. "RadioShack." Harvard Business School Case 500-081, February 2000. (Revised April 2000.)
      • January 2000
      • Teaching Note

      Eddie Bauer, Inc. TN

      By: David E. Bell
      Teaching Note for (9-500-034). View Details
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      Bell, David E. "Eddie Bauer, Inc. TN." Harvard Business School Teaching Note 500-077, January 2000.
      • January 2000
      • Article

      Utility Functions for Wealth

      By: David E. Bell and Peter C Fishburn
      Keywords: Wealth
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      Bell, David E., and Peter C Fishburn. "Utility Functions for Wealth." Journal of Risk and Uncertainty 20 (January 2000): 1–5.
      • December 1999
      • Case

      Lees Supermarkets: Customer Loyalty Programs

      By: David E. Bell, Rajiv Lal and Ann Leamon
      Keywords: Customer Focus and Relationships; Marketing Strategy; Food and Beverage Industry
      Citation
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      Bell, David E., Rajiv Lal, and Ann Leamon. "Lees Supermarkets: Customer Loyalty Programs." Harvard Business School Case 500-038, December 1999.
      • November 1999 (Revised March 2000)
      • Case

      Sam Huttenbauer: Entrepreneurship in Food Preservation and Nutraceuticals

      By: Ray A. Goldberg, Carin-Isabel Knoop, Stacey J. Bell and David Benedict Pearcy
      Sam Huttenbauer is trying to get two companies, in high-pressure food preservation and in nutraceuticals, off the ground. This case covers strategic, marketing, and financing challenges. It also looks at innovative technologies in the food industry and the role of the... View Details
      Keywords: Corporate Entrepreneurship; Food; Problems and Challenges; Corporate Strategy; Marketing; Finance; Technological Innovation; Commercialization
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      Goldberg, Ray A., Carin-Isabel Knoop, Stacey J. Bell, and David Benedict Pearcy. "Sam Huttenbauer: Entrepreneurship in Food Preservation and Nutraceuticals." Harvard Business School Case 900-012, November 1999. (Revised March 2000.)
      • October 1999 (Revised September 2005)
      • Case

      Eddie Bauer, Inc.

      By: David E. Bell and Ann Leamon
      Eddie Bauer has decided to coordinate its merchandising strategy (price, selection) across its stores and catalog. But with e-commerce, is this still sensible? View Details
      Keywords: Management; Brands and Branding; Marketing Channels; Product Positioning; Business Strategy; Internet
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      Bell, David E., and Ann Leamon. "Eddie Bauer, Inc." Harvard Business School Case 500-034, October 1999. (Revised September 2005.)
      • August 1999 (Revised November 1999)
      • Case

      Victory Supermarkets: Investment Strategy

      By: David E. Bell and Ann Leamon
      Citation
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      Bell, David E., and Ann Leamon. "Victory Supermarkets: Investment Strategy." Harvard Business School Case 500-023, August 1999. (Revised November 1999.)
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