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Show Results For
- All HBS Web
(6,548)
- People (20)
- News (1,260)
- Research (4,381)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,184)
- January 2014 (Revised June 2014)
- Case
23andMe: Genetic Testing for Consumers (A)
By: John A. Quelch and Margaret L. Rodriguez
On November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was... View Details
Keywords: Public Health; Genome Testing; Health Care; Ancestry; 23andMe; Marketing; Product Launch; Health; Health Care and Treatment; Health Testing and Trials; Genetics; Strategy; Health Industry; United States
Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (A)." Harvard Business School Case 514-086, January 2014. (Revised June 2014.)
- 12 Nov 2015
- News
Can Consumers be Trusted with Their Own Health Care?
- 25 Mar 2018
- News
When consumer packaged goods start acting like software
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
- May 2019
- Article
Who Consumes Firm Disclosures? Evidence from Earnings Conference Calls
By: Anne Heinrichs, Jihwon Park and Eugene F. Soltes
Using a set of proprietary records, we examine who consumes quarterly earnings conference calls and under which circumstances the calls are consumed. While there is significant interest in calls by institutional investors and sell-side analysts, we find that investors... View Details
Keywords: Disclosure; Conference Calls; Firm News; Corporate Disclosure; Business Earnings; Situation or Environment
Heinrichs, Anne, Jihwon Park, and Eugene F. Soltes. "Who Consumes Firm Disclosures? Evidence from Earnings Conference Calls." Accounting Review 94, no. 3 (May 2019): 205–231.
- November 2007
- Article
Measuring Consumer and Competitive Impact with Elasticity Decompositions
Marketing investments are designed to change consumer behavior in ways that help goods compete in the marketplace. Previous research has focused on using elasticity decompositions to measure how these investments affect either consumer decision making or competing... View Details
Keywords: Decision Choices and Conditions; Investment Return; Marketing Strategy; Consumer Behavior; Measurement and Metrics; Mathematical Methods; Competitive Advantage
Steenburgh, Thomas J. "Measuring Consumer and Competitive Impact with Elasticity Decompositions." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 636–646.
- 24 Nov 2020
- Working Paper Summaries
Accounting for Product Impact in the Consumer Finance Industry
Borrowing to Live: Consumer and Mortgage Credit Revisited
Americans are awash in debt. Credit undergirds daily life more than ever before—it is one of the defining aspects of life in the United States today. The damage from a depressed housing market is exacerbated by the subprime lender implosion, sending shock waves... View Details
- 31 May 2007
- Working Paper Summaries
Extremeness Seeking: When and Why Consumers Prefer the Extremes
Keywords: by John T. Gourville & Dilip Soman
- 20 Dec 2018
- News
Consumer Rating Algorithms Score Big with Businesses, Governments
- November 2007
- Article
A Model of Consumer Learning for Service Quality and Usage
By: Raghuram Iyengar, Asim Ansari and Sunil Gupta
In many services, e.g., the wireless service industry, consumers choose a service plan based on their expected consumption. In such situations, consumers experience two forms of uncertainty. First, consumers may be uncertain about the quality of their service provider... View Details
Keywords: Experience and Expertise; Customer Value and Value Chain; Learning; Price; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Service Delivery; Quality; Risk and Uncertainty; Service Industry
Iyengar, Raghuram, Asim Ansari, and Sunil Gupta. "A Model of Consumer Learning for Service Quality and Usage." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 529–544.
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
Consumer product makers looking to sell in Asia cannot expect the relative homogeneity they find in the U.S. or European countries, according to the panelists at the "Consumer Marketing in Asia" panel at the HBS Asia Business... View Details
Keywords: by Julie Jette
- 1982
- Article
Correlates of Deficient Consumer Environments: The Case of the Elderly
By: Rohit Deshpandé and S. Krishnan
Although much research attention has been given to the format of consumer information environments, there has been little study of the effects of consumer environments lacking in information. This paper describes an empirical study of elderly consumers functioning in... View Details
Deshpandé, Rohit, and S. Krishnan. "Correlates of Deficient Consumer Environments: The Case of the Elderly." Advances in Consumer Research 9 (1982): 515–519.
- January 2014 (Revised June 2014)
- Supplement
23andMe: Genetic Testing for Consumers (B)
By: John A. Quelch and Margaret L. Rodriguez
Following the FDA's letter in November 2013, which ordered 23andMe to cease sales of its DNA test kits, observers wondered how co-founder and CEO, Anne Wojcicki, would guide the company in the presence of uncertainty. View Details
Keywords: Risk and Uncertainty; Genetics; Crisis Management; Health Care and Treatment; Product Development; Business and Government Relations; Consumer Products Industry; Consumer Products Industry; United States
Quelch, John A., and Margaret L. Rodriguez. "23andMe: Genetic Testing for Consumers (B)." Harvard Business School Supplement 514-095, January 2014. (Revised June 2014.)
- 06 Mar 2008
- News
Marketing Can Serve Citizens as Well as Consumers
- January 2022
- Teaching Note
Mobileye 2021: Robotaxi and/or Consumer AV?
By: David B. Yoffie
The Mobileye 2021 case is a strategy case developed for the Strategy & Technology course, which is a second year elective at Harvard Business School. The primary purpose of the case is to teach the framework, “Look Forward, Reason Back,” which is described in David... View Details
- September 1971
- Background Note
Note on the Consumer Electronics Industry
Baruch, Jordan, and David B. Kiser. "Note on the Consumer Electronics Industry." Harvard Business School Background Note 672-017, September 1971.
- October 1978
- Background Note
A Note on Consumer Market Segmentation
Introductory note on the concept of market segmentation and its processes. View Details
Urban, Christine D. "A Note on Consumer Market Segmentation." Harvard Business School Background Note 579-055, October 1978.
- March 1987 (Revised June 1993)
- Supplement
Toshiba Consumer Products (UK) Ltd. (D)
McCormick, Janice, and Daniel M G Raff. "Toshiba Consumer Products (UK) Ltd. (D)." Harvard Business School Supplement 487-075, March 1987. (Revised June 1993.)
- August 1990 (Revised September 1990)
- Background Note
Environmental Update: Consumer and Shareholder Influence
Gentile, Mary C. "Environmental Update: Consumer and Shareholder Influence." Harvard Business School Background Note 391-039, August 1990. (Revised September 1990.)