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  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53461 2017 Making Research Matter: A Psychologist's Guide to Public Engagement Government and Organizations: Transforming Institutions Using Behavioral Insights By: Dalton,... View Details
Keywords: Carmen Nobel
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

future research on the joint pursuit of financial and social goals in organizations. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55763 forthcoming Organization Science Coupling Labor Codes of Conduct and Supplier... View Details
Keywords: Dina Gerdeman
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

collaborative, and characterized by public and private partnerships. Those who are responding to society's needs are succeeding; those who are not are losing out. The food system's greatest growth area is the developing world, where millions of small-scale producers,... View Details
Keywords: Dina Gerdeman
  • Web

Human Behavior & Decision-Making - Faculty & Research

Ravi Dhar and Xupin Zhang April 2025 | Article | Journal of Consumer Research Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While... View Details
  • Web

Research - Behavioral Finance & Financial Stability

Research Research Invisible Primes: Fintech Lending with Alternative Data By: Marco Di Maggio , Dimuthu Ratnadiwakara & Don Carmichael MAR 2022 Will the use of alternative data to assess borrowers’... View Details
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and... View Details
Keywords: Dina Gerdeman
  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

https://www.hbs.edu/faculty/Pages/item.aspx?num=52745 June 28, 2017 Harvard Business Review Patent Trolling Isn’t Dead—It’s Just Moving to Delaware By: Cohen, Lauren, Umit G. Gurun, and Scott Duke Kominers Abstract—No abstract available. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

and fundamental to Kodak’s identity. In January 2016, Clarke and his executive team traveled to Las Vegas, Nevada, for the annual Consumer Electronics Show (CES) where the company unveiled a prototype of its new Super 8 camera—an analog... View Details
Keywords: Dina Gerdeman
  • Article

Why, When, and How Much to Entertain Consumers in Advertisements?: A Web-based Facial Tracking Field Study

By: Thales Teixeira, Rosalind Picard and Rana el Kaliouby
The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV advertisements can make them more attractive and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and... View Details
Keywords: Face-tracking; Entertainment; Television; Purchase Intent; Commercials; Facial Expressions; Marketing Communication; Advertising; Television Entertainment; Marketing; Advertising Industry
Related
  • Web

HBS Working Knowledge – Harvard Business School Faculty Research

World by Rachel Layne 04 JUN 2024 | Research & Ideas Consumers expect companies to do everything they can to protect their personal data, but breaches continue to happen at an alarming rate. Eva Ascarza and... View Details
  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

Value A transnational brand is the corporate brand of firms that market globally in order to leverage economies of scale and scope, according to HBS professors Douglas Holt, John Quelch, and co-author Earl Taylor of Research... View Details
Keywords: by Working Knowledge editors
  • Web

Marketing Awards & Honors - Faculty & Research

Institute Best Paper Award for articles published in the "Consumer Identities" special issue of the International Journal of Research in Marketing for the article entitled "Defending the Markers of Masculinity: View Details
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

practices is important for understanding financial decision-making of households in dire circumstances as well as for setting appropriate consumer protection policies. We conduct a simple experiment in three sites in which we paid off... View Details
Keywords: Dina Gerdeman
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

Accountability Increase Diversity? Evidence from IPOs By: Koning, Rembrand, and John-Paul Ferguson Abstract— Does public ownership improve employment diversity? Organizational researchers theorize that increased transparency to regulators... View Details
Keywords: Dina Gerdeman
  • Web

RCS Policies - Research Computing Services

Usage and Policies RCS Policies 4ms All Resources Access is intended only for legitimate purposes which benefit the research at Harvard University. Access must be authorized by the faculty or management of HBS and our partners, and by the... View Details
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic... View Details
Keywords: Carmen Nobel
  • Fast Answer

Music & Activism: Market Research Resources

Demographics & Consumer Behavior Research Guide (Baker Library) Entertainment & Media Research Guide (Baker Library) FAQs Music Industry Statistics   Need... View Details
  • 01 Sep 2014
  • News

Alumni and Faculty Books for September 2014

growth. Four of the five papers in this year’s volume highlight the increasing role of the Internet and digitization in our understanding of the changing nature of innovation and entrepreneurship and the impact of innovation policy. View Details
Keywords: faculty research; Alumni Research
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

case:https://cb.hbsp.harvard.edu/cbmp/product/717445-PDF-ENG Harvard Business School Case 717-446 AKB48: Going Global? (B) Supplements the (A) case. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/717446-PDF-ENG Harvard Business School Case 617-062 ISRO:... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2014
  • News

Creating a mathematical method to understand consumer behavior in a digital world

Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of consumer behavior:... View Details