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  • May 2020 (Revised July 2020)
  • Case

Justice-as-a-Service at RightNow

By: Shikhar Ghosh and Amir Reza Rezvani
The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as minimal viable product, defining and pivoting a business model, organizational requirements for a... View Details
Keywords: Legacy Business; Teams; Startup; Business Models; Pivot; Entrepreneurship; Law; Venture Capital; Business Startups; Business Model; Organizational Change and Adaptation; Strategy; Legal Services Industry; Germany
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Ghosh, Shikhar, and Amir Reza Rezvani. "Justice-as-a-Service at RightNow." Harvard Business School Case 820-117, May 2020. (Revised July 2020.)
  • October 2011
  • Article

Fair Pricing

By: Julio J. Rotemberg
This paper explores the consequences of supposing that consumers see a firm as fair if they cannot reject the hypothesis that the firm is somewhat benevolent towards them. When consumers can reject this hypothesis, some become angry, which is costly to the firm. The... View Details
Keywords: Price; Income; Consumer Behavior; Fair Value Accounting; Outcome or Result
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Rotemberg, Julio J. "Fair Pricing." Journal of the European Economic Association 9, no. 5 (October 2011).
  • Article

Two-Sided Platforms: Product Variety and Pricing Structures

By: Andrei Hagiu
This paper provides a new modeling framework to analyze two-sided platforms connecting producers and consumers. In contrast to the existing literature, indirect network effects are determined endogenously, through consumers' taste for variety and producer competition.... View Details
Keywords: Pricing Structure; Indirect Network Effects; Product Variety; Price; Network Effects; Two-Sided Platforms; Product; Renting or Rental; Competition
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Hagiu, Andrei. "Two-Sided Platforms: Product Variety and Pricing Structures ." Journal of Economics & Management Strategy 18, no. 4 (Winter 2009).
  • 08 Jan 2018
  • Research & Ideas

The Startling Percentage of Financial Advisors with Misconduct Records

iStock Even as President Donald Trump and Republican leaders seem set on a course to weaken Obama-administration consumer protection regulations, a soon-to-be-published study reports that 7.3 percent of financial advisors in the United... View Details
Keywords: by Michael Blanding; Financial Services
  • 05 Apr 2017
  • Research & Ideas

For Women Especially, It Pays to Know What Car Repairs Should Cost

offer a price concession if asked to do so by a woman than by a man. “We show that the price a consumer expects to pay can alter the negotiation of consumers with individual firms directly by changing the... View Details
Keywords: by Wendy Guild Swearingen; Auto; Service
  • February 2023
  • Supplement

Graphic Packaging: Project Cowboy (A) Courseware

By: Benjamin C. Esty and Scott Mayfield
In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details
Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
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Esty, Benjamin C., and Scott Mayfield. "Graphic Packaging: Project Cowboy (A) Courseware." Harvard Business School Spreadsheet Supplement 223-709, February 2023.
  • August 2001 (Revised March 2008)
  • Case

Helios Health (A)

By: Regina E. Herzlinger and Alfred Martin
Helios PC system provides personalized drug information to the patients in the doctor's waiting room. It has met with considerable consumer acceptance and a very high return for the drug companies that sponsor it. What price should it charge them for the service? View Details
Keywords: Entrepreneurship; Price; Health Care and Treatment; Information Publishing; Innovation and Invention; Product Marketing; Demand and Consumers; Health Industry; Pharmaceutical Industry
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Herzlinger, Regina E., and Alfred Martin. "Helios Health (A)." Harvard Business School Case 302-022, August 2001. (Revised March 2008.)
  • April 2009
  • Article

How to Market in a Downturn

By: John A. Quelch and Katherine Jocz
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details
Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation
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Quelch, John A., and Katherine Jocz. "How to Market in a Downturn." Harvard Business Review 87, no. 4 (April 2009): 52–62.
  • 27 Jun 2019
  • Working Paper Summaries

The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization

Keywords: by Chaithanya Bandi, Toni Moreno, Donald Ngwe, and Zhiji Xu; Retail
  • December 2009 (Revised September 2014)
  • Case

TD Canada Trust

By: Dennis Campbell and Brent Kazan
The case illustrates the role of performance measurement and analytics in translating TD-Canada Trust's service model of "comfortable banking" into operational terms. In 2000, in a banking market where consumers and regulators were typically hostile to mergers and... View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Commercial Banking; Profit; Balanced Scorecard; Organizational Change and Adaptation; Banking Industry; Canada
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Campbell, Dennis, and Brent Kazan. "TD Canada Trust." Harvard Business School Case 110-049, December 2009. (Revised September 2014.)
  • April 1993 (Revised December 1994)
  • Case

Lehman Brothers and the Securitization of American Express Charge-Card Receivables

By: Andre F. Perold and Kuljot Singh
In early 1992, Lehman Brothers had received a mandate from its affiliate, American Express Travel Related Services (TRS) Co., to securitize a portion of its consumer charge-card receivables portfolio. It is now July 22, and Lehman and TRS have just returned from a... View Details
Keywords: Risk and Uncertainty; Credit Cards; Financial Instruments; Stocks; Asset Pricing
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Perold, Andre F., and Kuljot Singh. "Lehman Brothers and the Securitization of American Express Charge-Card Receivables." Harvard Business School Case 293-121, April 1993. (Revised December 1994.)
  • February 2001 (Revised September 2005)
  • Case

Howard Schultz and Starbucks Coffee Company

By: Nancy F. Koehn
Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details
Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry
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Koehn, Nancy F. "Howard Schultz and Starbucks Coffee Company." Harvard Business School Case 801-361, February 2001. (Revised September 2005.)
  • 15 Oct 2014
  • Research & Ideas

Apple Pay’s Technology Adoption Problem

when several other similar services with big name sponsors such as Google have failed to gain much traction? Apple has a chicken-and-egg game to solve. Consumers won't use the service unless it's in use at a compelling number of stores.... View Details
Keywords: by Dina Gerdeman; Technology; Retail
  • September 2017 (Revised December 2017)
  • Case

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details
Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry
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McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)
  • November 2021
  • Article

Ratings, Reviews, and the Marketing of New Products

By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
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Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
  • December 2010 (Revised May 2011)
  • Case

Cola Wars Continue: Coke and Pepsi in 2010

By: David B. Yoffie and Renee Kim
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion CSD industry in the United States, where the average American consumes 46 gallons of... View Details
Keywords: Profit; Growth and Development Strategy; Industry Structures; Competitive Strategy; Food and Beverage Industry; United States
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Yoffie, David B., and Renee Kim. "Cola Wars Continue: Coke and Pepsi in 2010." Harvard Business School Case 711-462, December 2010. (Revised May 2011.)
  • Teaching Interest

Development Economics (PhD)

By: Shawn A. Cole

This course, intended for second-year PhD students in economics and related fields, is taught by Michael Kremer, Phillippe Aghion, and Shawn Cole.

Part I (Kremer) of the course will cover macro-economic topics including aggregate and non-aggregate growth... View Details

  • 2008
  • Working Paper

Behavioral Aspects of Price Setting, and Their Policy Implications

By: Julio J. Rotemberg
This paper starts by discussing consumers' cognitive and emotional reaction to posted prices. Cognitively, some consumers do not appear to make effective use of price information to maximize their consumption-based utility. Emotionally, prices can induce regret and... View Details
Keywords: Inflation and Deflation; Price; Policy; Laws and Statutes; Consumer Behavior; Emotions
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Rotemberg, Julio J. "Behavioral Aspects of Price Setting, and Their Policy Implications." NBER Working Paper Series, No. 13754, February 2008.
  • August 2014 (Revised December 2015)
  • Case

Showrooming at Best Buy

By: Thales Teixeira and Elizabeth Anne Watkins
Best Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics... View Details
Keywords: Competition; Price; Consumer Behavior; Applications and Software; Mobile and Wireless Technology; Retail Industry; Electronics Industry
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Teixeira, Thales, and Elizabeth Anne Watkins. "Showrooming at Best Buy." Harvard Business School Case 515-019, August 2014. (Revised December 2015.)
  • January 2025 (Revised March 2025)
  • Case

Hunter Point Capital

By: Josh Lerner, John D. Dionne and Srimayi Mylavarapu
In the spring of 2023, Hunter Point Capital faced a pivotal decision that could define its trajectory as a new player in the growing GP stakes business. As the firm neared completion of three high-profile GP stakes investments, consuming nearly a third of its initial... View Details
Keywords: Investment Funds; Business Strategy; Diversification; Expansion; Growth and Development Strategy; Opportunities
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Lerner, Josh, John D. Dionne, and Srimayi Mylavarapu. "Hunter Point Capital." Harvard Business School Case 225-058, January 2025. (Revised March 2025.)
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