Publications
Publications
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(1,336)
- Faculty Publications (498)
- July 2006 (Revised October 2006)
- Case
Lenovo: Building A Global Brand
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
- June 2006
- Teaching Note
D-Wave Systems: Building a Quantum Computer (TN)
Keywords: Computer Industry
- May 2006 (Revised November 2006)
- Case
DVD War
By: David B. Yoffie and Michael Slind
In 2006, the DVD was the most popular storage medium in the entertainment and computer industries. The development of high-definition (HD) technology created a need for a format with greater storage capacity. Instead of agreeing on a single standard for a new HD disc,... View Details
- April 2006 (Revised May 2007)
- Case
Apple Computer, 2006
By: David B. Yoffie and Michael Slind
Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to... View Details
- February 2006
- Teaching Note
Matching Dell: Teaching Note Supplement
By: Jan W. Rivkin
Keywords: Computer Industry
- January 2006 (Revised May 2007)
- Supplement
Linux, Supplement to Epodia
By: Alan D. MacCormack and Lee Fleming
Keywords: Computer Industry
- December 2005
- Teaching Note
Apple Computer, 2005 (TN)
By: David B. Yoffie
Keywords: Computer Industry
- November 2005 (Revised December 2007)
- Case
Motion Computing, Inc. -- 2004
By: William A. Sahlman and Caroline Perkins
Scott Eckert, the co-founder and CEO of Motion Computing, must decide whether to raise additional capital to support growth. Motion manufactures and distributes Tablet PCs. If the company opts to raise money, it must decide on the source and terms of the financing. View Details
- October 2005
- Case
Intel Corporation 2005
By: David B. Yoffie and Michael Slind
Buoyed by strong recent sales growth but humbled by failed strategic bets and other missteps, Intel in 2005 initiated a major reorganization. Under its new CEO, Paul Otellini, the company shifted toward a "platform" model, inspired by the success of its Centrino... View Details
- August 2005 (Revised April 2007)
- Case
DICOM Group plc and Captiva Software Corp.
By: Paul M. Healy
Compares two companies in the information capture software industry. Asks students to analyze and compare the performance of two companies (one in the United Kingdom and the other in the United States) from the perspective of a buy-side analyst reporting to the manager... View Details
- June 2005
- Teaching Note
Midwest Office Products (TN)
By: Robert S. Kaplan
Teaching Note to (9-104-073). View Details
- June 2005 (Revised January 2008)
- Case
Good Technology: Empowering Mobility Around the Globe (A)
By: Geoffrey G. Jones and Adam Minnick
Describes the global growth of Good Technology, a Silicon Valley start-up in wireless handheld computing software and service. Reviews the evaluation of wireless standards, the emergence of the world wireless market for voice and data, and the growth of the major firms... View Details
- February 2005 (Revised November 2006)
- Case
Hewlett-Packard (A)
By: Rohit Deshpande and Seth Schulman
Since its controversial merger with Compaq, Hewlett-Packard had been under pressure by analysts and some stockholders to divest itself of its low-margin PC business. For CEO Carly Fiorina and others on HP's management team, however, PCs seemed integral to the company's... View Details
- January 2005 (Revised August 2005)
- Case
Apple Computer, 2005
By: David B. Yoffie and Barbara Mack
Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer market over the past few years. Will the iPod lure new users to the Mac? Will Apple be... View Details
- January 2005
- Supplement
Intel Commercials
By: Youngme E. Moon and Christina L. Darwall
Presents 14 Intel television commercials. View Details
- November 2004 (Revised May 2010)
- Case
RightNow Technologies
By: William A. Sahlman and Dan Heath
The founder and CEO of a CRM software start-up must decide between an attractive acquisition offer and the opportunity to go public. Discusses the growth of the company--including a lengthy discussion of entrepreneurial bootstrapping--as well as an aborted IPO attempt... View Details
- September 2004 (Revised June 2005)
- Case
Wintel (F): From Multi-Geographic Contact to Open Source
By: David B. Yoffie
Supplements the (A) case. View Details
Keywords: Computer Industry