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September 2010 (Revised November 2011)
Case

Salud Digna: Successfully Competing with For-Profit Organizations

By: Allen S. Grossman and Regina Garcia-Cuellar

Hugo Moreno, CEO of Salud Digna, was considering his growth options for the next three years. Would becoming a for-profit with access to greater capital be the best strategy or would this cause the organization to lose its social mission? Salud Digna provided... View Details

Keywords: For-Profit Firms; Health Testing and Trials; Growth and Development Strategy; Corporate Social Responsibility and Impact; Mission and Purpose; Nonprofit Organizations; Health Industry; Mexico

May 2014
Article

Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model

By: Vineet Kumar

The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics... View Details

Keywords: Freemium; Startups; Product Design; Business Model; Marketing; Business Startups

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2023
Book

How the Harvard Business School Changed the Way We View Organizations

By: Jay W. Lorsch

The story of the field of organizational behavior (which overlaps considerably with the origin story of Harvard Business School) and how it created the “medical model” of systems thinking—anchored in the practices of listening, observing, testing, and only then... View Details

Keywords: Organizational Behavior; Systems Thinking; Medical Model; Organizations; Behavior; System; History

February 2017 (Revised January 2019)
Module Note

The Entrepreneurial Manager, Module 2 Part 1: Resourcing the Business Model – Financing

By: Paul Gompers

Keywords: Entrepreneurship; Financing; Venture Capital; Debt Lending

January 1996
Article

Real Business Cycle Models and the Forecastable Movements in Output, Hours and Consumption

By: J. J. Rotemberg and Michael Woodford

Keywords: Forecasting and Prediction

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June 21, 2019
Article

When Tech Companies Compete on Their Own Platforms

One common complaint from third parties about platform businesses is that they see what succeeds on their platforms and then enter the most profitable areas themselves, often decimating third parties in the process. Studies have identified several motivations for... View Details

Keywords: Platform-based Markets; Platform-owner Entry; Digital Platforms; Market Entry and Exit; Competition

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08 Mar 2018
Cold Call Podcast

Could a New Business Model Make Clinical Drug Trials More Accessible to Patients?

Keywords: Health

Article

How to Shift from Selling Products to Selling Services

By: Doug J. Chung

Only a few years ago, most software companies sold seat licenses for their products, charging customers on the basis of head count. But today, software is typically provided using cloud-based software-as-a-service (SaaS) models that charge customers fees for... View Details

Keywords: SaaS Business Models; Sales; Management; Business Model; Salesforce Management; Applications and Software; Customer Relationship Management

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18 Oct 2011
Working Paper Summaries

Historical Trajectories and Corporate Competences in Wind Energy

Keywords: by Geoffrey Jones & Loubna Bouamane; Energy; Utilities

August 2008 (Revised March 2010)
Case

Finland's S Group: Competing with a Cooperative Approach to Retail

By: Ramon Casadesus-Masanell, Tarun Khanna, Samuli Skurnik and Jordan Mitchell

The case looks at the two dominant Finnish retailers: S Group and Kesko. S Group is a customer-owned cooperative, which has a unique holding structure whereby 1.7 million residents (or 70 percent of Finnish households) own 22 regional cooperatives. In turn, the... View Details

Keywords: Business Model; Cooperative Ownership; Public Ownership; Competitive Advantage; Retail Industry; Finland

January 2020 (Revised October 2021)
Case

Zara: An Integrated Store and Online Model (A)

By: Antonio Moreno

In 2010, amidst the growth of ecommerce and the emergence of new, purely online, fashion players, Zara launched its first online store, Zara.com. Since then, Zara’s online business had grown at a fast pace. By 2018, 12% of Inditex Group’s total sales came from the... View Details

Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe

December 2012 (Revised January 2015)
Technical Note

Early Career LBOs Using the Search Fund Model

By: Howard Stevenson, Michael Roberts and Jim Sharpe

The funded search model is one alternative for individuals who, at some point in their career, want to run their own companies. This note looks at the funded search, as a means to entrepreneurship through acquisition and describes the path to buy and run a business... View Details

Keywords: Search Funds; Search; Entrepreneurial Finance; Investor Behavior; Career Planning; Entrepreneurial Management; Fundraising; Negotiation; Entrepreneurship; Capital Structure; Borrowing and Debt; Personal Development and Career; Private Ownership; Acquisition; Finance; Leveraged Buyouts

January 1988 (Revised March 1995)
Supplement

Digital Equipment Corp.: The Endpoint Model (C2)

By: David A. Garvin

To follow Digital Equipment Corp.: The Endpoint Model (C1). Students must assess what their next steps would be as plant manager and group manufacturing manager. View Details

Keywords: Factories, Labs, and Plants; Business Model; Business or Company Management; Production; Technology; Technology Industry

2011
Working Paper

Historical Trajectories and Corporate Competences in Wind Energy

By: Geoffrey Jones and Loubna Bouamane

This working paper surveys the business history of the global wind energy turbine industry between the late nineteenth century and the present day. It examines the long-term prominence of firms headquartered in Denmark, the more fluctuating role of U.S.-based firms,... View Details

Keywords: Business History; Renewable Energy; Competitive Advantage; Technology Adoption; Policy; Business and Government Relations; Energy Industry; United States; Denmark

15 Aug 2011
Research & Ideas

A New Model for Business: The Museum

At first blush, the consumer appeal of a business like Groupon seems pretty obvious. The popular deal-of-the-day Internet start-up sells vouchers to restaurants, spas, and other local businesses at major... View Details

Keywords: by Carmen Nobel

November 2015 (Revised April 2018)
Case

Flipkart (A): Transitioning to a Marketplace Model

By: Das Narayandas, Sunil Gupta and Rachna Tahilyani

In 2015, Sachin and Binny Bansal, co-founders of India’s largest e-commerce company, are wondering if it is time to move from a hybrid model to a full marketplace. While Amazon runs a hybrid model, Alibaba operates a marketplace. In addition, Flipkart has been losing... View Details

Keywords: Marketplaces; Online Retail; Digital Platforms; Internet and the Web; Business Model; Growth and Development Strategy; Emerging Markets; E-commerce; Retail Industry; India

2016
Book

Competing Against Luck: The Story of Innovation and Customer Choice

By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price.... View Details

Keywords: Disruptive Innovation; Consumer Behavior

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November 1995
Teaching Note

Rattling SABRE: New Ways to Compete on Information TN

By: Lynda M. Applegate

Teaching Note for Harvard Business Review article (90307). View Details

Keywords: Information Technology; Management Analysis, Tools, and Techniques; Competitive Advantage; Technological Innovation

March 2010 (Revised February 2013)
Case

Baltic Beverages Holding: Competing in a Globalizing World (A)

By: Juan Alcacer, Rasmus Karl Gustaf Molander and Rakeen Mabud

The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989–1990. View Details

Keywords: Economics; Globalized Economies and Regions; Government and Politics; Competition; Corporate Strategy; Food and Beverage Industry; Finland; Sweden

January 2022 (Revised September 2023)
Case

Simplifyy

By: Paul A. Gompers and Alicia Dadlani

Jake Lisby, co-founder and CEO of Simplifyy, a property technology startup in Kansas City, Missouri, was both exhausted and exhilarated by the flurry of activity surrounding the pivot of the business model in late 2021. Simplifyy, a venture-backed PropTech company, was... View Details

Keywords: SaaS; SaaS Business Models; Business Model; Business Startups; Small Business; Geographic Location; Technological Innovation; Information Technology; Transformation; Problems and Challenges; Real Estate Industry; Information Technology Industry; United States; Missouri

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