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- Faculty Publications (2,884)
Show Results For
- All HBS Web
(10,062)
- People (41)
- News (3,259)
- Research (4,092)
- Events (42)
- Multimedia (164)
- Faculty Publications (2,884)
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- 2024
- Working Paper
Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services
By: Natalie Epstein, Santiago Gallino and Antonio Moreno
Communication channels are often used to improve customer satisfaction and behavior. This paper studies
how they can be used to enhance operational performance.
We partner with a last-mile delivery company and, through natural and field experiments, explore... View Details
We partner with a last-mile delivery company and, through natural and field experiments, explore... View Details
Epstein, Natalie, Santiago Gallino, and Antonio Moreno. "Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services." Working Paper, August 2024.
- February 1992 (Revised March 1995)
- Case
Amelia Rogers at Tassani Communications (A)
By: Linda A. Hill
Describes a conflict that has arisen between an account manager and a creative director at Tassani Communications, a Chicago-based advertising agency which is making the transition from entrepreneurial to professional management. The client, the marketing director of a... View Details
Keywords: Rank and Position; Conflict Management; Change Management; Entrepreneurship; Practice; Behavior; Creativity; Problems and Challenges; Advertising Industry; Chicago
Hill, Linda A. "Amelia Rogers at Tassani Communications (A)." Harvard Business School Case 492-034, February 1992. (Revised March 1995.)
- March 1978 (Revised December 1983)
- Case
Founding of the European Economic Community
By: Bruce R. Scott and Audrey T. Sproat
Scott, Bruce R., and Audrey T. Sproat. "Founding of the European Economic Community." Harvard Business School Case 378-217, March 1978. (Revised December 1983.)
- January 21, 2020
- Article
When Community Becomes Your Competitive Advantage
By: Jeffrey J. Bussgang and Jono Bacon
Bussgang, Jeffrey J., and Jono Bacon. "When Community Becomes Your Competitive Advantage." Harvard Business Review Digital Articles (January 21, 2020).
- March 1992 (Revised February 1994)
- Teaching Note
Willow Creek Community Church, Teaching Note
Teaching Note for (9-691-102). View Details
- September 1994
- Case
Benetton: The "United Colors" Communications Campaigns
By: James L. Heskett, Stephen A. Greyser and Norman Klein
Heskett, James L., Stephen A. Greyser, and Norman Klein. Benetton: The "United Colors" Communications Campaigns. Harvard Business School Case 595-032, September 1994.
- August 1978 (Revised May 1993)
- Case
Community Television of Southern California: KCET
Herzlinger, Regina E. "Community Television of Southern California: KCET." Harvard Business School Case 179-046, August 1978. (Revised May 1993.)
- Article
Choosing Between Lotteries: Remarkable Coordination Without Communication
By: Yoella Bereby-Meyer, Simone Moran, Brit Grosskopf and Dolly Chugh
The current research examines tacit coordination behavior in a lottery selection task. Two hundred participants in each of three experiments and 100 in a fourth choose to participate in one of two lotteries, where one lottery has a larger prize than the other.... View Details
Bereby-Meyer, Yoella, Simone Moran, Brit Grosskopf, and Dolly Chugh. "Choosing Between Lotteries: Remarkable Coordination Without Communication." Journal of Behavioral Decision Making 26, no. 4 (October 2013): 338–347.
- December 2019
- Article
Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive
By: M. Jeong, J. Minson, M. Yeomans and F. Gino
When entering into a negotiation, individuals have the choice to enact a variety of communication styles. We test the differential impact of being “warm and friendly” versus “tough and firm” in a distributive negotiation, when first offers are held constant and... View Details
Keywords: Negotiation Style; Communication Strategy; Perception; Performance Effectiveness; Outcome or Result
Jeong, M., J. Minson, M. Yeomans, and F. Gino. "Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive." Management Science 65, no. 12 (December 2019): 5813–5837.
- 22 Sep 2008
- Research & Ideas
The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies
and 60 million electronic calendar entries over a three-month period. The results provide an unmatched look inside the "black box" that hides what Stuart calls the "soft wiring" of previously invisible social networks. In this Q&A, Stuart says the team was taken... View Details
Keywords: by Sarah Jane Gilbert
- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- February 1993
- Background Note
Teaching Notes: Communicating the Teacher's Wisdom
By: James E. Austin
Provides guidance for the preparation of teaching notes. Sets forth the rationale for teaching notes, what they should contain and why, and how they can be prepared. Based on the experiences of Harvard Business School faculty. View Details
Austin, James E. "Teaching Notes: Communicating the Teacher's Wisdom." Harvard Business School Background Note 793-105, February 1993.
- January 1987 (Revised March 1987)
- Case
MCI Communications Corp.: National Accounts Program
Keywords: Telecommunications Industry
Cespedes, Frank V. "MCI Communications Corp.: National Accounts Program." Harvard Business School Case 587-116, January 1987. (Revised March 1987.)
- April 2002 (Revised July 2003)
- Case
Cisco Systems and its Community Fellowship Program (A)
By: Diana Barrett and Sheila McCarthy
Focuses on the introduction, implementation, and initial evaluation of Cisco Systems Community Fellowship Program. This program provided Cisco employees affected by the layoff the option of working with a nonprofit organization for one year. Instead of a severance... View Details
Keywords: Job Cuts and Outsourcing; Compensation and Benefits; Philanthropy and Charitable Giving; Web Services Industry; Information Technology Industry; United States
Barrett, Diana, and Sheila McCarthy. "Cisco Systems and its Community Fellowship Program (A)." Harvard Business School Case 302-078, April 2002. (Revised July 2003.)
- June 2008
- Teaching Note
Threadless: The Business of Community (TN)
By: Karim R. Lakhani
Teaching Note for 608707 View Details
- March 2011
- Article
Restaurant Organizational Forms and Community in the U.S. in 2005
By: Glenn R. Carroll and Magnus Thor Torfason
Recent sociological theory and research highlights food, drink, and restaurants as culturally meaningful and related to social identity. An implication of this view holds that the prevalence of corporate chain restaurants affects the sociological character of... View Details
Keywords: Demographics; Age; Supply Chain Management; Culture; Balance and Stability; Income Characteristics; Research; Civil Society or Community; Identity; Theory; Society; Service Industry; United States
Carroll, Glenn R., and Magnus Thor Torfason. "Restaurant Organizational Forms and Community in the U.S. in 2005." City & Community 10, no. 1 (March 2011): 1–25.
- 2024
- Working Paper
The Wade Test: Generative AI and CEO Communication
By: Prithwiraj Choudhury, Bart S. Vanneste and Amirhossein Zohrehvand
Can generative artificial intelligence (Gen-AI) transform the role of the CEO? This study investigates
whether Gen-AI can mimic a human CEO and whether employees display aversion to Gen-AI
communication. We present a framework of Gen-AI aversion that distinguishes... View Details
Choudhury, Prithwiraj, Bart S. Vanneste, and Amirhossein Zohrehvand. "The Wade Test: Generative AI and CEO Communication." Harvard Business School Working Paper, No. 25-008, August 2024. (Revised May 2025.)
- July 2007
- Article
Community Isomorphism and Corporate Social Action
By: Christopher Marquis, Mary Ann Glynn and Gerald F. Davis
Marquis, Christopher, Mary Ann Glynn, and Gerald F. Davis. "Community Isomorphism and Corporate Social Action." Academy of Management Review 32, no. 3 (July 2007): 925–945. (Read an interview about this paper in HBS Working Knowledge.)
- 8 Aug 2008
- Conference Presentation
Where Will Open Development Communities Prevail?
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
becomes evident that digital communications will fundamentally reshape the way businesses market, and often deliver, goods and services. The current communications revolution is hardly the first to be... View Details
Keywords: by Peter K. Jacobs