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  • All HBS Web  (10,072)
    • People  (41)
    • News  (3,262)
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  • 1992
  • Book

Cases in Advertising and Communications Management

By: S. A. Greyser
Keywords: Advertising; Communication; Management
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Greyser, S. A. Cases in Advertising and Communications Management. 3rd ed. Englewood Cliffs, NJ: Prentice Hall, 1992.
  • 2011
  • Chapter

Organizations in the Shadow of Communities

By: Siobhan O'Mahony and Karim R. Lakhani
Keywords: Organizations; Civil Society or Community
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O'Mahony, Siobhan, and Karim R. Lakhani. "Organizations in the Shadow of Communities." In Communities and Organizations. Vol. 33, edited by Christopher Marquis, Michael Lounsbury, and Royston Greenwood, 336. Research in the Sociology of Organizations. Emerald Group Publishing, 2011.
  • September 2010
  • Teaching Note

China Mobile's Rural Communications Strategy (TN)

By: William C. Kirby and F. Warren McFarlan
Teaching Note for 309034. View Details
Keywords: Rural Scope; Investment; Communication Strategy; Information Management; Government and Politics; Governance Controls; China
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Kirby, William C., and F. Warren McFarlan. "China Mobile's Rural Communications Strategy (TN)." Harvard Business School Teaching Note 311-060, September 2010.
  • March 2020
  • Case

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
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Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
  • March 2011
  • Article

Restaurant Organizational Forms and Community in the U.S. in 2005

By: Glenn R. Carroll and Magnus Thor Torfason
Recent sociological theory and research highlights food, drink, and restaurants as culturally meaningful and related to social identity. An implication of this view holds that the prevalence of corporate chain restaurants affects the sociological character of... View Details
Keywords: Demographics; Age; Supply Chain Management; Culture; Balance and Stability; Income Characteristics; Research; Civil Society or Community; Identity; Theory; Society; Service Industry; United States
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Carroll, Glenn R., and Magnus Thor Torfason. "Restaurant Organizational Forms and Community in the U.S. in 2005." City & Community 10, no. 1 (March 2011): 1–25.
  • Article

Choosing Between Lotteries: Remarkable Coordination Without Communication

By: Yoella Bereby-Meyer, Simone Moran, Brit Grosskopf and Dolly Chugh
The current research examines tacit coordination behavior in a lottery selection task. Two hundred participants in each of three experiments and 100 in a fourth choose to participate in one of two lotteries, where one lottery has a larger prize than the other.... View Details
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Bereby-Meyer, Yoella, Simone Moran, Brit Grosskopf, and Dolly Chugh. "Choosing Between Lotteries: Remarkable Coordination Without Communication." Journal of Behavioral Decision Making 26, no. 4 (October 2013): 338–347.
  • 2024
  • Working Paper

Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services

By: Natalie Epstein, Santiago Gallino and Antonio Moreno
Communication channels are often used to improve customer satisfaction and behavior. This paper studies how they can be used to enhance operational performance.
We partner with a last-mile delivery company and, through natural and field experiments, explore... View Details
Keywords: Customer Satisfaction; Consumer Behavior; Logistics; Communication
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Epstein, Natalie, Santiago Gallino, and Antonio Moreno. "Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services." Working Paper, August 2024.
  • December 2019
  • Article

Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive

By: M. Jeong, J. Minson, M. Yeomans and F. Gino
When entering into a negotiation, individuals have the choice to enact a variety of communication styles. We test the differential impact of being “warm and friendly” versus “tough and firm” in a distributive negotiation, when first offers are held constant and... View Details
Keywords: Negotiation Style; Communication Strategy; Perception; Performance Effectiveness; Outcome or Result
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Jeong, M., J. Minson, M. Yeomans, and F. Gino. "Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive." Management Science 65, no. 12 (December 2019): 5813–5837.
  • March 1978 (Revised December 1983)
  • Case

Founding of the European Economic Community

By: Bruce R. Scott and Audrey T. Sproat
Keywords: Globalized Economies and Regions; International Relations; Economy; Europe
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Scott, Bruce R., and Audrey T. Sproat. "Founding of the European Economic Community." Harvard Business School Case 378-217, March 1978. (Revised December 1983.)
  • January 21, 2020
  • Article

When Community Becomes Your Competitive Advantage

By: Jeffrey J. Bussgang and Jono Bacon
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Bussgang, Jeffrey J., and Jono Bacon. "When Community Becomes Your Competitive Advantage." Harvard Business Review Digital Articles (January 21, 2020).
  • March 1992 (Revised February 1994)
  • Teaching Note

Willow Creek Community Church, Teaching Note

By: Leonard A. Schlesinger
Teaching Note for (9-691-102). View Details
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Schlesinger, Leonard A. "Willow Creek Community Church, Teaching Note." Harvard Business School Teaching Note 692-092, March 1992. (Revised February 1994.)
  • September 1994
  • Case

Benetton: The "United Colors" Communications Campaigns

By: James L. Heskett, Stephen A. Greyser and Norman Klein
Keywords: Advertising Campaigns; Apparel and Accessories Industry
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Heskett, James L., Stephen A. Greyser, and Norman Klein. Benetton: The "United Colors" Communications Campaigns. Harvard Business School Case 595-032, September 1994.
  • August 1978 (Revised May 1993)
  • Case

Community Television of Southern California: KCET

By: Regina E. Herzlinger
Keywords: Media and Broadcasting Industry; California
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Herzlinger, Regina E. "Community Television of Southern California: KCET." Harvard Business School Case 179-046, August 1978. (Revised May 1993.)
  • 2024
  • Working Paper

The Wade Test: Generative AI and CEO Communication

By: Prithwiraj Choudhury, Bart S. Vanneste and Amirhossein Zohrehvand
Can generative artificial intelligence (Gen-AI) transform the role of the CEO? This study investigates whether Gen-AI can mimic a human CEO and whether employees display aversion to Gen-AI communication. We present a framework of Gen-AI aversion that distinguishes... View Details
Keywords: Business or Company Management; AI and Machine Learning; Perception; Communication
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Choudhury, Prithwiraj, Bart S. Vanneste, and Amirhossein Zohrehvand. "The Wade Test: Generative AI and CEO Communication." Harvard Business School Working Paper, No. 25-008, August 2024. (Revised May 2025.)
  • August 2000 (Revised November 2000)
  • Case

Building Brand Community on the Harley-Davidson Posse Ride

The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a... View Details
Keywords: Relationships; Customer Focus and Relationships; Brands and Branding; Motorcycle Industry; United States
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Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride." Harvard Business School Case 501-015, August 2000. (Revised November 2000.)
  • 22 Sep 2008
  • Research & Ideas

The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies

and 60 million electronic calendar entries over a three-month period. The results provide an unmatched look inside the "black box" that hides what Stuart calls the "soft wiring" of previously invisible social networks. In this Q&A, Stuart says the team was taken... View Details
Keywords: by Sarah Jane Gilbert
  • 1994
  • Chapter

Teaching Notes: Communicating the Teacher's Wisdom

By: J. E. Austin
Keywords: Teaching; Communication
Citation
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Austin, J. E. "Teaching Notes: Communicating the Teacher's Wisdom." In Teaching and the Case Method: Instructor's Guide. 3rd ed. Edited by Louis B. Barnes, C. Roland Christensen, and Abby J. Hansen. Boston, MA: Harvard Business School Press, 1994.
  • April 2002 (Revised July 2003)
  • Case

Cisco Systems and its Community Fellowship Program (A)

By: Diana Barrett and Sheila McCarthy
Focuses on the introduction, implementation, and initial evaluation of Cisco Systems Community Fellowship Program. This program provided Cisco employees affected by the layoff the option of working with a nonprofit organization for one year. Instead of a severance... View Details
Keywords: Job Cuts and Outsourcing; Compensation and Benefits; Philanthropy and Charitable Giving; Web Services Industry; Information Technology Industry; United States
Citation
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Barrett, Diana, and Sheila McCarthy. "Cisco Systems and its Community Fellowship Program (A)." Harvard Business School Case 302-078, April 2002. (Revised July 2003.)
  • 1999
  • Chapter

The Concept of Integrated Marketing Communications

By: J. A. Deighton
Keywords: Marketing Communications; Integration
Citation
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Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications, edited by John Philip Jones. Thousand Oaks, CA: Sage Publications, 1999.
  • June 2008
  • Teaching Note

Threadless: The Business of Community (TN)

By: Karim R. Lakhani
Teaching Note for 608707 View Details
Keywords: Internet and the Web; Civil Society or Community; Competition; Blogs; Business Model; Decisions; Design; Retail Industry; Apparel and Accessories Industry; Chicago
Citation
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Lakhani, Karim R. "Threadless: The Business of Community (TN)." Harvard Business School Teaching Note 608-169, June 2008.
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