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  • 01 Oct 1999
  • News

Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues

Since the case method was introduced to management education by HBS in the 1920s, its approach to understanding business through real-world examples has been employed in thousands of classrooms throughout... View Details
Keywords: Janine Brunell Looker
  • Web

Case Writing & Industry | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Home Exhibition Business Education & The Case Method The General Shoe Company, 1921 Case Writing & Industry Expansion of the View Details
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
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  • 09 Nov 2022
  • Video

Behind the Scenes of Writing a Case Study: Moving the Nascent Air Taxi Industry Closer to Take Off

  • 07 Oct 2022
  • News

A Case for Greater Representation: A Q+A with Eric Calderon (MBA 2013) on Harvard Business School Admissions’ Use of “Latinos and the MBA Option”

  • 1997
  • Chapter

On the Role of the Wiener Process in Finance Theory and Practice: The Case of Replicating Portfolios

By: Robert C. Merton
Keywords: Mathematical Methods
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  • May 2004
  • Article

The Case for International Coordination of Electricity Regulation: Evidence from the Measurement of Efficiency in South America

A decade of experience has shown that monitoring the performance of public and private monopolies is the hardest part of electricity sector reform in South America—because operators control most of the information needed for effective regulation. South American... View Details
Keywords: Information; Mathematical Methods; Monopoly; Globalization; Energy Sources; Energy Industry; South America
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  • 19 Sep 2022
  • Video

Behind the Scenes of Writing a Case Study: How can start-ups in emerging markets compete against established global giants?

  • 01 Jun 2005
  • News

The Nature of Change

in which everybody knows the ‘company,’ ” he continues. “You’re able to put the students in positions of responsibility and have them challenge one another. It’s the case method at its very best for that... View Details
Keywords: Julia Hanna; The Class the Dollars Fell On; case; capstone course; John Shad (MBA 1949); class of 49; Colleges, Universities, and Professional Schools; Educational Services
  • Nov 23 2022
  • Short Film

The Harvard Business School Live Online Classroom

  • 13 May 2022
  • News

Emeritus Professor Jim Austin: Invigorating

  • 19 Nov 2021
  • News

Professor VG Narayanan: Synergy

  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
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  • Jul 24 2018
  • Testimonial

Bringing education ideas to Brazil

  • 02 Nov 2023
  • Blog Post

Getting a Peek Into the HBS Experience

Peek is an annual online program intended for current undergraduate students that provides an opportunity to try out the HBS case method of study, join a leadership development discussion, gain an... View Details
  • 08 Mar 2022
  • Blog Post

Recalling My First Cold Call: A Conversation with Second-Year Students

The start of 2022 not only marks a new year but also the graduation year of the MBA Class of 2022. As they begin their last semester, we asked EC (second-year) students about their first cold call, case View Details
  • Profile

Bryan Guerra

craved a learning experience that was more immersive and interactive, and I knew that the case method would provide this advantage. Likewise, by throwing myself into this unique setting, I knew I'd be forced... View Details
Keywords: Retail; Technology; Consumer Products
  • 17 Dec 2021
  • News

Professor Anita Elberse: Storytelling

  • 18 Mar 2022
  • News

Professor Robert Dolan: Engagement

  • 15 Apr 2015
  • Blog Post

Subverting Career Trajectories

comfortable with each other, playful, and willing to take risks. It was exactly the kind of learning experience I wanted and I realized that the case method builds skills that continue to be valuable... View Details