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Show Results For
- All HBS Web
(1,665)
- People (38)
- News (430)
- Research (626)
- Events (1)
- Multimedia (182)
- Faculty Publications (269)
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
- May 2004
- Article
The Case for International Coordination of Electricity Regulation: Evidence from the Measurement of Efficiency in South America
A decade of experience has shown that monitoring the performance of public and private monopolies is the hardest part of electricity sector reform in South America—because operators control most of the information needed for effective regulation. South American... View Details
Keywords: Information; Mathematical Methods; Monopoly; Globalization; Energy Sources; Energy Industry; South America
Ruzzier, Christian Alejandro, A. Estache, and M. Rossi. "The Case for International Coordination of Electricity Regulation: Evidence from the Measurement of Efficiency in South America." Journal of Regulatory Economics 25, no. 3 (May 2004): 271–295.
- 1997
- Chapter
On the Role of the Wiener Process in Finance Theory and Practice: The Case of Replicating Portfolios
By: Robert C. Merton
Keywords: Mathematical Methods
Merton, Robert C. "On the Role of the Wiener Process in Finance Theory and Practice: The Case of Replicating Portfolios." In The Legacy of Norbert Wiener: A Centennial Symposium. Vol. 60, edited by D. Jerison, I. M. Singer, and D. W. Stroock. Proceedings of Symposia in Pure Mathematics . Providence, RI: American Mathematical Society, 1997.
- 01 Jun 2005
- News
The Nature of Change
in which everybody knows the ‘company,’ ” he continues. “You’re able to put the students in positions of responsibility and have them challenge one another. It’s the case method at its very best for that... View Details
- Nov 23 2022
- Short Film
The Harvard Business School Live Online Classroom
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 02 Nov 2023
- Blog Post
Getting a Peek Into the HBS Experience
Peek is an annual online program intended for current undergraduate students that provides an opportunity to try out the HBS case method of study, join a leadership development discussion, gain an... View Details
- 19 Nov 2021
- News
Professor VG Narayanan: Synergy
- 13 May 2022
- News
Emeritus Professor Jim Austin: Invigorating
- 08 Mar 2022
- Blog Post
Recalling My First Cold Call: A Conversation with Second-Year Students
The start of 2022 not only marks a new year but also the graduation year of the MBA Class of 2022. As they begin their last semester, we asked EC (second-year) students about their first cold call, case View Details
- Jul 24 2018
- Testimonial
Bringing education ideas to Brazil
- Profile
Bryan Guerra
craved a learning experience that was more immersive and interactive, and I knew that the case method would provide this advantage. Likewise, by throwing myself into this unique setting, I knew I'd be forced... View Details
- 15 Apr 2015
- Blog Post
Subverting Career Trajectories
comfortable with each other, playful, and willing to take risks. It was exactly the kind of learning experience I wanted and I realized that the case method builds skills that continue to be valuable... View Details
- 17 Dec 2021
- News
Professor Anita Elberse: Storytelling
- 2007
- Manual
Managing School Districts for High Performance: Instructor's Guide
By: Stacey Childress, Richard F. Elmore, Allen S. Grossman and Susan Moore Johnson
Teaching by the case method has the potential to affect profoundly the way that teachers, students, and professionals approach the learning process. This companion volume includes detailed teaching notes on each case in the coursebook, with an emphasis on making cases... View Details
Childress, Stacey, Richard F. Elmore, Allen S. Grossman, and Susan Moore Johnson, eds. Managing School Districts for High Performance: Instructor's Guide. Cambridge, MA: Harvard Education Press, 2007.
- 18 Mar 2022
- News
Professor Robert Dolan: Engagement
- 15 Apr 2022
- News