Publications

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

26 Aug 2020
News

Empowering Rural Communities

it be limited by the financial restrictions that govern nonprofit electrical cooperatives. Instead, the company would have both the incentive and the flexibility to bring renewable power to communities that... View Details

Keywords: Electric Power Generation, Transmission, Distribution; Utilities

Golfing Alone? Corporations, Elites, and Nonprofit Growth in 100 American Communities

We examine the link between corporations and community by showing how corporate density interacts with the local social and cultural infrastructure to affect the growth and decline of the number of local nonprofits between 1987 and 2002. We focus on two... View Details

October 2010 (Revised January 2011)
Case

Charter Communications Bankruptcy

By: Paul A. Gompers and Emily Weisburst

Charter Communications' bankruptcy presents an opportunity for some of its creditors to convert their debt holdings into equity. A mutual fund manager must determine how to maximize his debt investment in Charter given the restructuring and decide whether to... View Details

Keywords: Insolvency and Bankruptcy; Private Equity; Borrowing and Debt; Investment; Financial Strategy; Financial Services Industry

18 Apr 2023
Blog Post

HBS Students and Alumni Fostering a Supportive Community

business and sparked his interest in leveraging it to address social issues, which ultimately led him to HBS. Alexxis Isaac (MBA 2020) Mbanusi, who now works for Guild Education, a tech platform that helps... View Details

2018
Dictionary Entry

Communicating about Climate Change with Corporate Leaders and Stakeholders

By: Andrew J. Hoffman

Within the corporate sector, climate change represents an unfolding market shift, one that is driven by policy but also by pressures from a variety of market constituents such as consumers, suppliers, buyers, insurance companies, banks, and others. The shift takes... View Details

Keywords: Adaptation; Climate Change; Transition; Innovation Strategy; Markets

September 1997 (Revised March 2000)
Case

Adelphia Communications Corporation

By: Paul M. Healy

A bank officer must make a loan application decision for a large but financially troubled cable broadcaster. View Details

Keywords: Financial Condition; Financing and Loans; Decision Choices and Conditions; Contracts; Telecommunications Industry

May 2018
Exercise

Data Visualization & Communication Exercise

By: Srikant M. Datar and Caitlin N. Bowler

This exercise uses the 1986 Challenger shuttle disaster to explore the relationship between data visualization, effective communication, and decision-making. Students review and analyze excerpts from the 13 charts engineers presented to NASA executives the night before... View Details

Keywords: Visualization; Data; Analytics and Data Science; Communication; Performance Effectiveness; Decision Making; Analysis

2002
Chapter

Digital Marketing Communication

By: J. A. Deighton and Patrick Barwise

Keywords: Marketing Communications; Digital Marketing; Internet and the Web

October 26, 2015
Article

Measuring and Communicating Health Care Value with Charts

By: Robert S. Kaplan, Robin P. Blackstone, Derek A. Haas and Nikhil G. Thaker

The goal of a health care system should be to deliver the most value to patients: the outcomes achieved for treating a medical condition relative to the costs incurred over a complete care cycle. We have found that a radar (spider web) chart is an effective means to... View Details

Keywords: Service Delivery; Value; Health Care and Treatment; Health Industry

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June 2018 (Revised January 2019)
Background Note

Visualizing Data & Effective Communication

By: Srikant M. Datar and Caitlin N. Bowler

This note explores three specific ways an analyst can use visualization. Section 1 considers visualization to explore data. Section 2 discusses visualization as a tool for developing a deeper understanding of trends and phenomena encoded in the data. Section 3... View Details

Keywords: Data Visualization; Graphical Guidelines; Charts; Analytics and Data Science; Communication

December 2014
Article

The Distinct Effects of Information Technology and Communication Technology on Firm Organization

By: Nicholas Bloom, Luis Garicano, Raffaella Sadun and John Van Reenen

Empirical studies on information communication technologies (ICT) typically aggregate the "information" and "communication" components together. We show theoretically and empirically that this is problematic. Information and communication technologies have very... View Details

Keywords: Communication Technology; Information Technology; Organizational Structure

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June 1999 (Revised May 2001)
Teaching Note

Private Communications Corporation (A), (B), and (C) TN

Teaching Note for (9-899-032), (9-899-030), and (9-899-031). View Details

February 1986 (Revised March 1986)
Case

American Communications (A)

By: D. Quinn Mills and G. Bruce Friesen

1972
Book

Commitment and Community: Communes and Utopias in Sociological Perspective

By: R. M. Kanter

Keywords: Civil Society or Community; Happiness; Science; Perspective