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March 1992 (Revised June 1995)
Case

Introduction of FM Radio (A): Finally, A ""Staticless"" Radio

Describes the evolution of radio technology and business from the initial days of wireless telegraphy to the advent, growth, and establishment of amplitude-modulated (AM) radio manufacturing and broadcasting. Begins and ends with a description of a decision the Radio... View Details

Keywords: Technological Innovation; Leading Change; Product Design; Product Development; Media and Broadcasting Industry; United States

August 1986
Case

Cox Cable (B)

By: Frank V. Cespedes

Keywords: Media and Broadcasting Industry

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May 1994 (Revised September 1994)
Case

STAR TV (C)

By: J. Peter Williamson and Michael Y. Yoshino

Keywords: Media and Broadcasting Industry

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1998
Working Paper

Governance and Risk Taking in the U.S. Cable Television Industry

By: Thomas R. Eisenmann

Keywords: Governance; Risk Management; Television Entertainment; Media and Broadcasting Industry; United States

April 1979 (Revised May 1993)
Teaching Note

Community Television of Southern California: KCET, Teaching Note

By: Regina E. Herzlinger

Keywords: Media; Media and Broadcasting Industry; California

summer 1981
Article

Blockbusters: The Economics of Mass Entertainment

By: David A. Garvin

Keywords: Economics; Media; Media and Broadcasting Industry

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26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position was vital to continued success in the global sports and... View Details

Keywords: Dina Gerdeman

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

battles.” Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable television and Internet services, and broadcast television and radio stations. Some critics contended the company had prospered... View Details

Keywords: Sean Silverthorne

17 Oct 2024
Research & Ideas

The Reputation Risks of Sharing Fake News

that when users of social media platforms are motivated to signal their virtue, it leads them to behave badly,” she says. Yet her results suggest that people expect greater social rewards for broadcasting the truth. “Our results suggest... View Details

Keywords: by Avery Forman

06 Feb 2006
Research & Ideas

The Trouble Behind Livedoor

Takafumi Horie, the thirty-three-year-old CEO of Livedoor, had become Japan's anti-establishment enfant terrible: rich, hard charging, willing to take big risks such as the ultimately failed attempt to acquire a controlling interest in Nippon View Details

Keywords: by Sean Silverthorne; Financial Services; Technology

07 Jun 2010
Research & Ideas

Improving Brand Recognition in TV Ads

Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research by HBS professor Thales S. Teixeira offers a simple, inexpensive solution... View Details

Keywords: by Julia Hanna; Media & Broadcasting; Media & Broadcasting

March 2021
Case

Sky Deutschland - Bidding for Sports Rights (A)

By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details

Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany

June 2013 (Revised November 2013)
Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld

What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details

Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

December 2010
Supplement

Ad Classification at Right Media — slide supplement

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Media; Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Media and Broadcasting Industry; Media and Broadcasting Industry

November 2009 (Revised September 2011)
Case

The Last DVD Format War?

By: Andrei Hagiu

Provides a brief overview of the standards battle between HD-DVD and Blu-ray, focusing on the events that precipitated the Blu-ray victory in early 2008. View Details

Keywords: Five Forces Framework; Standards; Competitive Strategy; Competitive Advantage; Hardware; Media and Broadcasting Industry; Media and Broadcasting Industry

September 2008 (Revised March 2009)
Supplement

Traversing a Career Path: Pat Fili-Krushel (B)

By: Kathleen L. McGinn, Deborah M. Kolb and Cailin B. Hammer

Pat Fili-Krushel has agreed to take on the job of first executive vice president of administration for AOL Time Warner, leading corporate human resources, internal communications, real estate and facilities, and other administrative roles for the combined company. She... View Details

Keywords: Conflict Management; Leadership; Managerial Roles; Negotiation Tactics; Personal Development and Career; Gender; Power and Influence; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

July 2008 (Revised January 2010)
Case

PCCW now

By: Andrei Hagiu and Waishun Lo

In 2007, PCCW had to formulate a strategy for growth of its successful NOW TV platform and its quadruple play implementation outside of Hong Kong. Launched in September 2003 by PCCW (Hong Kong's largest telecommunications operator), NOW TV had swiftly become the... View Details

Keywords: Television Entertainment; Growth and Development Strategy; Multi-Sided Platforms; Technology Platform; Media and Broadcasting Industry; Media and Broadcasting Industry; Hong Kong

May 2005
Teaching Note

Random House (TN)

By: Bharat N. Anand

Teaching Note to (9-704-438). View Details

Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry

June 2004 (Revised June 2006)
Case

Scientific-Atlanta, Inc.

By: Thomas R. Eisenmann

Scientific-Atlantia (S-A), a leading manufacturer of cable TV equipment, is confronting strategic challenges in mid-2004. For decades, cable operators have faced high switching costs that have locked them into exclusive supply relationships with either S-A or its... View Details

Keywords: Technological Innovation; Competition; Industry Structures; Television Entertainment; Duopoly and Oligopoly; Media and Broadcasting Industry; Media and Broadcasting Industry

April 2001
Teaching Note

CNBC.com (A): NBC Incubates E-business TN

By: Rosabeth M. Kanter and Brooke Bartletta

Teaching Note for (9-300-090). View Details

Keywords: Media and Broadcasting Industry; Media and Broadcasting Industry

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