Brand Within A Network - Publications - Faculty & Research

01 Jun 2014
News

Case Study: A Souped-Up Strategy

model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be... View Details

22 Jul 2019
Book

How to Be a Digital Platform Leader

have also seen a new type of platform company emerge, which we call hybrids. A hybrid is a company that has both an innovation and a transaction... View Details

Keywords: by Martha Lagace

16 Jul 2019
News

The Making of a Movement

cancers and affect millions of lives. How did they reach this crossroads? The answer lies within a story that can be traced back to a chance meeting at HBS. In 1999, five... View Details

Keywords: Greg Forbes Siegman; cancer

01 Oct 1996
News

Leading In a New Era

divides resources to a process-based perspective focused on ways to link and leverage the individual competencies and capabilities that exist within the organization. And," he concludes, "they need to shift... View Details

Keywords: Nancy O. Perry

08 Dec 2014
Research & Ideas

A Manager’s Guide to International Strategy

a tradeoff here, in terms of how similar a product will be around the world and what sort of product range a company will offer," Collis says. Will View Details

Keywords: by Julia Hanna

01 Jun 2015
News

Leadership on a Global Stage

Fortunes, and Fidelity”—will be a major demonstration of his commitment to service and leadership on a global stage. He calls the summit the ultimate business development, info-gathering, and View Details

Keywords: Robert S. Benchley

01 Apr 2000
News

A Place in the Sun

things and try to nurture and protect them," says Evanson, who doesn't feel the need to take a vacation from his work. "I'm pretty much in my own little world here," he laughs. Club Med: A View Details

Keywords: Julia Hanna and Garry Emmons

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

identify which opportunities within its purview are the most promising and therefore merit disproportionate attention. Sometimes, the one or two opportunities worth tackling are exceedingly clear. But other times, View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

04 Feb 2022
Blog Post

Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Student

glorified) life of an entrepreneur. Here are three of my favorite lessons from these conversations: When speaking with Katia Beauchamp, I learned about the importance of value systems within teams. She explained how vital it is for... View Details

01 Apr 1997
News

A Conversation with Dean Clark

some very exciting initiatives. One that has been flourishing is the work of our Entrepreneurial Management unit. We live in a dynamic world, rich with opportunity. The very nature of general management is changing. The creation of new... View Details

23 Dec 2019
Blog Post

Taking the Risk to Start a Company at Business School

stages but felt she would have a more significant impact if she was more focused on doing. Her chance “to do” came sooner than expected. Within three months, Curran asked her to be his co-founder for Armored... View Details

30 Sep 2019
Book

6 Steps to Building a Better Workplace for Black Employees

treated fairly within their larger organizations. “These surveys should be broken down by demographic categories, including race and gender, to identify certain populations that have a lower engagement or... View Details

Keywords: by Dina Gerdeman

01 Mar 2014
News

Everything Old Is a New Opportunity

Stephen Johnston (photo by Gary Laufman) For a mobile-focused business entrepreneur, Stephen Johnston (MBA 2002) is more than a bit of a contrarian. Unlike many of his peers,... View Details

Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services

01 Dec 2001
News

September 11: A Community Reflects

Cash. She elaborated on the community theme, noting, "I've been touched by the dedication with which my former classmates checked on one another's safety and also by the well wishes that have come in from the extended HBS network around... View Details

Keywords: Susan Young;Deborah Blagg

November 2017
Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details

Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)

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25 Jun 2024
Research & Ideas

How Transparency Sped Innovation in a $13 Billion Wireless Sector

suppliers have lots of business partners, you eventually see benefits,” says Greenstein. “With more business options, you see a different variety and a bigger variety of products available. Everybody... View Details

Keywords: by Jay Fitzgerald; Technology

05 May 2011
News

Blazing a Trail for Glenn Beck

August and reports about 3 million unique visitors a month. As president of The Blaze, Morgan will focus on establishing the site as a premier digital network serving the loyal... View Details

Keywords: News, Library, Internet, and Other Services; Information

March 2017 (Revised December 2018)
Case

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David Collis and Ashley Hartman

Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,... View Details

Keywords: Franchise Management; Brand Management; Culture Change; Business Units; Acquisition Strategy; Technological Change; Disney; ESPN; Cord-cutting; Bob Iger; Strategy; Corporate Strategy; Competitive Advantage; Diversification; Integration; Media; Media and Broadcasting Industry; Entertainment and Recreation Industry; Consumer Products Industry