Behavioral Segmentation - Publications - Faculty & Research

21 Oct 2014
First Look

First Look: October 21

Publications October 2014 Harvard Business Review Press Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling By: Cespedes, Frank V. Abstract—There are many books that provide strategy advice and... View Details

Keywords: Sean Silverthorne

16 Aug 2016
First Look

August 16, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51481 The Value of Trading Relationships in Turbulent Times By: Di Maggio, Marco, Amir Kermani, and Zhaogang Song Abstract—This paper investigates how dealers’ trading relationships shape their trading View Details

Keywords: Sean Silverthorne

01 Aug 2017
First Look

First Look at New Research and Ideas, August 1

Abstract—Objective: Assess whether a commitment contract informed by behavioral economics leads to persistent virologic suppression among HIV-positive patients with poor antiretroviral therapy (ART) adherence. Design: Single-center pilot... View Details

Keywords: Sean Silverthorne

27 Jan 2009
First Look

First Look: January 27, 2009

behavior and practices led Enron down the path from truly innovative to fraudulent management? How could Enron’s board of directors have failed to detect the business, ethical, and legal risks embedded in the company’s aggressive... View Details

Keywords: Martha Lagace

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

later and if so, how? The friendship formation of students at a large Canadian university was assessed during their first term. These data were used to predict self-reported health and health behaviors (physical exercise, diet, tobacco,... View Details

Keywords: Sean Silverthorne

01 Sep 2009
News

E Ink’s Wild Ride

newfound commitment to employee training resulted in E Ink University, with courses offered in Six Sigma, lean manufacturing, and project management. “We absolutely expect that others will figure out ways to create a competitive product,” Wilcox says. “When you have 99... View Details

Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing

16 Dec 2020
Blog Post

Alumni on the Black Lives Matter Movement

1996), a CEO in the food industry, and his son, Carson, were recently featured in a “Today” show segment on Black fatherhood in America. Led by Al Roker, the show discussed how the recent murders of Black people have put renewed emphasis... View Details

18 Dec 2012
First Look

First Look: December 18

Care (forthcoming) Abstract Background: Teamwork in health care settings is widely recognized as an important factor in providing high quality patient care. However, the behaviors that comprise effective teamwork, the organizational... View Details

Keywords: Carmen Nobel

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

promising source of potential savings for other segments of the commercial insurance market. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53250 September 14, 2017 Personality and Social Psychology Bulletin From... View Details

Keywords: Sean Silverthorne

April 2021
Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav

Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details

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Arts of Communication General Management Candace Bertotti Spring 2025 Q4 1.5 Authentic Leader Development Organizational Behavior Thomas J. DeLong , Monique Burns Thompson Fall 2024 Q1Q2 3.0 Authentic Leader Development Organizational... View Details

15 Oct 2008
First Look

First Look: October 15, 2008

four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" brand... View Details

Keywords: Martha Lagace

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

notifications for the specific product before. Moreover, low service providers improve their service. At the same time, there is an increase in opportunistic behavior among top retailers, retailers that received notifications for other... View Details

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

intranet. The personal behavior of executives reinforces the message. Employees become truly empowered by understanding what the organization wishes to accomplish, and how they can contribute to these accomplishments. This understanding... View Details

Keywords: by Robert S. Kaplan & David P. Norton

01 Jun 2016
News

How Do We Win the Cyberwar?

underground hacker marketplaces. Credit card numbers—from premium cards, some offered with money-back guarantees if they don’t work—go for as little as $9. That’s just one segment of a booming hacker market: Attempts to knock a particular... View Details

Keywords: Dan Morrell; illustrations by Victo Ngai

29 Jun 2007
First Look

First Look: June 29, 2007

confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out of preparing for and executing negotiations—whether they involve multimillion-dollar deals or... View Details

Keywords: Martha Lagace

18 Aug 2021
News

Alumni on the Black Lives Matter Movement

segment on Black fatherhood in America. Led by Al Roker, the show discussed how the recent murders of Black people have put renewed emphasis on the fact that Black fathers often need to have frank conversations with their sons about being... View Details

15 Jan 2013
First Look

First Look: January 15

http://ssrn.com/abstract=2192460 Dollar Funding and the Lending Behavior of Global Banks Authors:Ivashina, Victoria, David S. Scharfstein, and Jeremy C. Stein Abstract A large share of dollar-denominated lending is done by non-U.S. banks,... View Details

Keywords: Sean Silverthorne

19 Apr 2011
First Look

First Look: April 19

the concept of threat rigidity to the class and explore some of the team behaviors that result from this condition. Book: http://www.amazon.com/Group-Communication-Analysis-Appreciation-Application/dp/0757582958/ref=cm_cmu_up_thanks_hdr... View Details

Keywords: Sean Silverthorne

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details