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Publications

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    • Faculty Publications  (314)

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    • All HBS Web  (1,339)
      • Faculty Publications  (314)

      Behavioral FinanceRemove Behavioral Finance →

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      • November 2012
      • Case

      Occupy Wall Street

      By: Rakesh Khurana and Eric Baldwin
      This case examines the Occupy Wall Street movement, which emerged in late 2011 in response to the fallout from the global financial crisis of 2008 and the economic downturn that followed. Occupy Wall Street was born out of a sense of frustration with both a global... View Details
      Keywords: Occupy Wall Street; Organizational Behavior; Income Inequality; Democracy; Financial Crisis; Campaign Finance; Globalization; Globalized Economies and Regions; Mission and Purpose; Organizational Culture
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      Khurana, Rakesh, and Eric Baldwin. "Occupy Wall Street." Harvard Business School Case 413-084, November 2012.
      • September 2012 (Revised January 2013)
      • Case

      J.C. Penney's 'Fair and Square' Pricing Strategy

      By: Elie Ofek and Jill Avery
      As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
      Keywords: Change Management; Consumer Behavior; Management Teams; Business Model; Marketing Strategy; Price; Brands and Branding; Decision Making; Retail Industry; United States
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      Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Case 513-036, September 2012. (Revised January 2013.)
      • 2012
      • Chapter

      Banking on Consumer Credit: Explaining Patterns of Household Borrowing in the United States and France

      By: J. Gunnar Trumbull
      Keywords: Credit; Commercial Banking; Personal Finance; Borrowing and Debt; Financing and Loans; Consumer Behavior; Banking Industry; United States; France
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      Trumbull, J. Gunnar. "Banking on Consumer Credit: Explaining Patterns of Household Borrowing in the United States and France." Chap. 7 in The Development of Consumer Credit in Global Perspective: Business, Regulation, and Culture, edited by Jan Logemann. New York: Palgrave Macmillan, 2012.
      • June 2012
      • Article

      Pricing to Create Shared Value

      By: Marco Bertini and John T. Gourville
      Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
      Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
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      Bertini, Marco, and John T. Gourville. "Pricing to Create Shared Value." Harvard Business Review 90, no. 6 (June 2012): 96–104.
      • 2012
      • Working Paper

      Reaching for Yield in the Bond Market

      By: Bo Becker and Victoria Ivashina
      Reaching-for-yield—the propensity to buy riskier assets in order to achieve higher yields—is believed to be an important factor contributing to the credit cycle. This paper analyses this phenomenon in the corporate bond market. Specifically, we show evidence for... View Details
      Keywords: Fixed Income; Reaching For Yield; Financial Intermediation; Insurance Companies; Insurance; Bonds; Assets; Risk Management; Investment Return; Investment Portfolio; Insurance Industry
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      Becker, Bo, and Victoria Ivashina. "Reaching for Yield in the Bond Market." Harvard Business School Working Paper, No. 12-103, May 2012. (Revised December 2012. NBER Working Paper Series, No. 18909, March 2013)
      • 2012
      • Article

      A Reduced-Form Approach to Behavioral Public Finance

      By: Sendhil Mullainathan, Joshua Schwartzstein and William Congdon
      Research in behavioral public finance has blossomed in recent years, producing diverse empirical and theoretical insights. This article develops a single framework with which to understand these advances. Rather than drawing out the consequences of specific... View Details
      Keywords: Behavioral Economics; Social Insurance; Externalities; Taxation; Finance; Public Sector
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      Mullainathan, Sendhil, Joshua Schwartzstein, and William Congdon. "A Reduced-Form Approach to Behavioral Public Finance." Annual Review of Economics 4 (2012): 511–540.
      • 2012
      • Working Paper

      How Short-Termism Invites Corruption—And What to Do About It

      By: Malcolm S. Salter

      Researchers and business leaders have long decried short-termism: the excessive focus of executives of publicly traded companies-along with fund managers and other investors-on short-term results. The central concern is that short-termism discourages long-term... View Details

      Keywords: Business and Shareholder Relations; Public Ownership; Performance Expectations; Economy; Crime and Corruption; Ethics; Trust; Financial Services Industry; United States
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      Salter, Malcolm S. "How Short-Termism Invites Corruption—And What to Do About It." Harvard Business School Working Paper, No. 12-094, April 2012.
      • March 2012 (Revised October 2012)
      • Case

      Hayman Capital Management

      By: Robin Greenwood, Julie Messina and Jared Dourdeville
      In late December 2011, Hayman Capital founder and portfolio manager Kyle Bass was reviewing Japanese government budget projections for 2012. The projections appeared contrary to Hayman Capital's views on Japan, where the fund had built a bearish position. Japan had the... View Details
      Keywords: Investment Management; Speculative Bubbles; Japan; Government Policy; Financial Management; Price Bubble; Credit; Financial Strategy; Behavioral Finance; Government and Politics; Macroeconomics; Financial Services Industry; Japan
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      Greenwood, Robin, Julie Messina, and Jared Dourdeville. "Hayman Capital Management." Harvard Business School Case 212-091, March 2012. (Revised October 2012.)
      • January 2012 (Revised March 2012)
      • Case

      Dimensional Fund Advisors (DFA)'s Entry into the Retirement Market

      By: Lauren Cohen and Christopher Malloy
      This case examines Dimensional Fund Advisors (DFA)'s decision to enter the retirement market with their new "Dimensional Managed DC" product, a complete retirement solution that aimed to provide investors with what they really wanted: the same standard of living in... View Details
      Keywords: Retirement; Asset Management
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      Cohen, Lauren, and Christopher Malloy. "Dimensional Fund Advisors (DFA)'s Entry into the Retirement Market." Harvard Business School Case 212-068, January 2012. (Revised March 2012.)
      • Article

      Market Heterogeneity and Local Capacity Decisions in Services

      By: Dennis Campbell and Frances X. Frei
      We empirically document factors that influence how local operating managers use discretion to balance the tradeoff between service capacity costs and customer sensitivity to service time. Our findings, using data from one of the largest financial services providers in... View Details
      Keywords: Customer Satisfaction; Cost; Standards; Service Delivery; Service Operations; Performance Capacity; Performance Productivity; Financial Services Industry; United States
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      Campbell, Dennis, and Frances X. Frei. "Market Heterogeneity and Local Capacity Decisions in Services." Manufacturing & Service Operations Management 13, no. 1 (Winter 2011): 2–19. (Lead Article.)
      • December 2011
      • Article

      Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

      By: Shawn A. Cole, Thomas Sampson and Bilal Zia
      Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details
      Keywords: Price; Knowledge; Demand and Consumers; Emerging Markets; Banks and Banking; Education; Finance; Behavior; Service Operations; Financial Services Industry; India; Indonesia
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      Cole, Shawn A., Thomas Sampson, and Bilal Zia. "Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?" Journal of Finance 66, no. 6 (December 2011): 1933–1967.
      • November 2011
      • Article

      How Great Companies Think Differently

      By: Rosabeth Moss Kanter
      Corporate leaders have long subscribed to the belief that the sole purpose of business is to make money. That narrow view, deeply embedded in the American capitalist system, molds the actions of most corporations, constraining them to focus on maximizing short-term... View Details
      Keywords: Decision Choices and Conditions; Profit; Leadership; Corporate Social Responsibility and Impact; Business and Shareholder Relations; Behavior; Social Issues; Competitive Advantage
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      Kanter, Rosabeth Moss. "How Great Companies Think Differently." Harvard Business Review 89, no. 11 (November 2011).
      • September 2011
      • Module Note

      Orientation to Leadership Intelligence Days, 2011

      By: Joshua D. Margolis and Anthony J. Mayo
      Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
      Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
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      Margolis, Joshua D., and Anthony J. Mayo. "Orientation to Leadership Intelligence Days, 2011." Harvard Business School Module Note 412-057, September 2011.
      • Fall 2011
      • Article

      A Brief Postwar History of U.S. Consumer Finance

      By: Gunnar Trumbull and Peter Tufano
      In this brief history of U.S. consumer finance since World War II, the sector is defined based on the functions delivered by firms in the form of payments, savings and investing, borrowing, managing risk, and providing advice. Evidence of major trends in consumption,... View Details
      Keywords: Consumer Finance; Consumer Credit; U.s. History; Consumer Behavior; Personal Finance; Credit; Trends; History; United States
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      Trumbull, Gunnar, and Peter Tufano. "A Brief Postwar History of U.S. Consumer Finance." Business History Review 85, no. 3 (Fall 2011): 461–498.
      • Article

      How Institutional Investors Frame Their Losses: Evidence on Dynamic Loss Aversion from Currency Portfolios

      By: Kenneth A. Froot, John Arabadjis, Sonya Cates and Stephen Lawrence
      Currency investors exhibit a tendency to cut risk by pairing both longs and shorts following losses and a weaker tendency to add risk following gains. By differentiating between position level, portfolio level, and aggregate cross-portfolio losses in currency... View Details
      Keywords: Loss Aversion; Decision Choices and Conditions; Currency; Investment; Risk Management; Behavioral Finance
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      Froot, Kenneth A., John Arabadjis, Sonya Cates, and Stephen Lawrence. "How Institutional Investors Frame Their Losses: Evidence on Dynamic Loss Aversion from Currency Portfolios." Journal of Portfolio Management 38, no. 1 (Fall 2011): 60–68.
      • July 2011 (Revised January 2012)
      • Teaching Note

      Demand Media (TN)

      By: John Deighton and Leora Kornfeld
      Teaching Note for 512021. View Details
      Keywords: Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California
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      Deighton, John, and Leora Kornfeld. "Demand Media (TN)." Harvard Business School Teaching Note 512-021, July 2011. (Revised January 2012.)
      • June 2011 (Revised June 2012)
      • Case

      Sephora Direct: Investing in Social Media, Video, and Mobile

      By: Elie Ofek and Alison Berkley Wagonfeld
      Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
      Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting
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      Ofek, Elie, and Alison Berkley Wagonfeld. "Sephora Direct: Investing in Social Media, Video, and Mobile." Harvard Business School Case 511-137, June 2011. (Revised June 2012.)
      • April 2011 (Revised September 2011)
      • Case

      BlackRock Solutions

      By: Kenneth A. Froot and Scott Waggoner
      The BlackRock Solutions case examines the different functions and economics of a global asset manager's value chain, with particular emphasis on the "money management" and the "investment systems platform" businesses. Students analyze why BlackRock decided to unbundle... View Details
      Keywords: Investment Management; Strategic Vision; Organizational Behavior; Economies Of Scale And Scope; Unbundling Of Services; Strategic Planning; Risk Management; Financial Management; Asset Management; Competitive Advantage; Value; Corporate Strategy; Organizational Culture; Investment; Financial Strategy
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      Froot, Kenneth A., and Scott Waggoner. "BlackRock Solutions." Harvard Business School Case 211-082, April 2011. (Revised September 2011.)
      • April 2011 (Revised April 2011)
      • Module Note

      Investor Demand

      By: Robin Greenwood
      This conceptual note describes a series of cases on the investor demand approach to investment strategy and management. The cases demonstrate how and why securities market dislocations are driven by non-fundamental demand. I use the cases to progressively build a... View Details
      Keywords: Investment
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      Greenwood, Robin. "Investor Demand." Harvard Business School Module Note 211-101, April 2011. (Revised April 2011.)
      • March 2011 (Revised January 2015)
      • Case

      H Partners and Six Flags

      By: Robin Greenwood and Michael Gorzynski
      Rehan Jaffer, the founder of hedge fund H Partners, is considering what to do with his investment in Six Flags. H Partners had invested a significant amount of the firm's capital in the senior bonds of U.S.-based Six Flags, following that company's bankruptcy filing. View Details
      Keywords: Behavioral Finance; Private Equity; Insolvency and Bankruptcy; Debt Securities; Bonds; Investment; Entertainment and Recreation Industry; Financial Services Industry; United States
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      Greenwood, Robin, and Michael Gorzynski. "H Partners and Six Flags." Harvard Business School Case 211-090, March 2011. (Revised January 2015.)
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