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- Faculty Publications (108)
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- All HBS Web (325)
- Faculty Publications (108)
- 01 Feb 2002
- News
Karen Tumulty Reports on America
action." She contributed "once or twice" to the Harbus and "drove my Management Communication professor nuts - my style clashed with memo writing. When he found out that I actually wrote for a living, he cut me a little slack." Although business training and experience... View Details
- May 2021
- Article
The Firm Next Door: Using Satellite Images to Study Local Information Advantage
By: Jung Koo Kang, Lorien Stice-Lawrence and Forester Wong
We use novel satellite data that track the number of cars in the parking lots of 92,668 stores for 71 publicly listed U.S. retailers to study the local information advantage of institutional investors. We establish car counts as a timely measure of store-level... View Details
Keywords: Satellite Images; Store-level Performance; Institutional Investors; Local Advantage; Overweighting; Processing Costs; Alternative Data; Big Data; Emerging Technologies; Information; Quality; Institutional Investing; Decision Making; Behavioral Finance; Analytics and Data Science
Kang, Jung Koo, Lorien Stice-Lawrence, and Forester Wong. "The Firm Next Door: Using Satellite Images to Study Local Information Advantage." Journal of Accounting Research 59, no. 2 (May 2021): 713–750.
- 17 Jun 2020
- News
Toronto Copes with COVID-19 Via Webinars; Alumni Respond to Pandemic in Philippines
to promote new behaviors and monitor symptoms. They man quarantine control points 24/7 and attend to patients that need to be isolated at village health stations. Many operate without light at night and lose communications when they... View Details
Keywords: Margie Kelley
- 24 Nov 2009
- First Look
First Look: Nov. 24
identification. Download the paper: http://www.imanet.org/pdf/11_09_epstein.pdf Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior Authors:Francesca Gino, Lisa Lixin Shu, and Max... View Details
Keywords: Martha Lagace
- 01 Jun 1996
- News
Reinventing Marketing
technologically savvy, analytically sophisticated, and expansive in its industry coverage. Within this context, several major initiatives are under way in Marketing. First on the agenda is faculty staffing and development. With several... View Details
- Profile
Fangfang Wang
In China, Fangfang Wang participated in a general management training program at Mars Food that allowed her “the freedom to customize my career path.” Through a series of rotating assignments, Fangfang developed a deep understanding of consumer motivations, “what’s... View Details
- November 2018
- Article
Global Evidence on Economic Preferences
By: Armin Falk, Anke Becker, Thomas Dohmen, Benjamin Enke, David Huffman and Uwe Sunde
This article studies the global variation in economic preferences. For this purpose, we present the Global Preference Survey (GPS), an experimentally validated survey data set of time preference, risk preference, positive and negative reciprocity, altruism, and trust... View Details
Keywords: Economic Preferences; Economics; Behavior; Surveys; Analytics and Data Science; Global Range
Falk, Armin, Anke Becker, Thomas Dohmen, Benjamin Enke, David Huffman, and Uwe Sunde. "Global Evidence on Economic Preferences." Quarterly Journal of Economics 113, no. 4 (November 2018): 1645–1692.
- 01 Mar 2010
- News
Alumni Books
resurgence of interest in promoting value-chain development as a way to add value, lower transaction costs, diversify rural economies, and help increase rural household incomes. Using real examples, mostly from African countries, this book reviews and illustrates a... View Details
- September–October 2013
- Article
The Dynamic Advertising Effect of Collegiate Athletics
By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details
Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
- 12 Jan 2016
- First Look
January 12, 2016
practice, disciplinary rigor, and successful search for powerful generalizations help explain the lasting impact of their 1965 book, A Behavioral Theory of Labor Negotiations. Central to their argument are three important... View Details
Keywords: Carmen Nobel
- 01 Mar 2010
- News
The Meaning of Ramadi
Campbell (MBA '07) Courtesy Donovan Campbell One day in April 2007, my phone started ringing during a customer analytics class at HBS. I kept hitting silence, but the phone kept ringing. Thirteen calls and one very annoyed professor... View Details
- 20 Oct 2016
- News
Smart Moves
provider of a whole range of services—parking, fuel-price data, intermodal routing—centered on the connected car. Although the majority of our data comes directly from consumers—think of it as crowd sourcing of traffic information—we’re not a consumer brand. We’re a... View Details
- August 2013 (Revised August 2014)
- Case
Catalina In the Digital Age
By: Robert J. Dolan and Uma R. Karmarkar
Catalina in the Digital Age considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details
Keywords: Big Data; Digital Technologies; Marketing; Customer Relationship Management; Consumer Behavior; Analytics and Data Science
Dolan, Robert J., and Uma R. Karmarkar. "Catalina In the Digital Age." Harvard Business School Case 514-021, August 2013. (Revised August 2014.)
- Web
Black Business Leaders and Entrepreneurship | Baker Library
Americans, and Whites Nielsen reports on the African American Consumer Search using keywords African American or Black RKMA Consumer Behavior 2019-2020 report has a section on African-American consumers. Consumer & Business Demographics... View Details
- 19 Jul 2013
- News
All in Good Time
focused on creating social equity and economic self-sufficiency, Silbert has a simple take on what ties her career together: "I'm a problem solver. I love digging into an issue and the analytical rigor of doing a scan of existing research... View Details
- 01 Oct 1997
- News
Expanded Elective Curriculum Offers Students A Wealth of Choices
Management and Entrepreneurial Finance, continue to broaden their scope and impact on entrepreneurial studies at HBS. The EC also now offers many small, innovative courses such as Professor Elon Kohlberg's Analytical Reasoning, Professor... View Details
- 21 Oct 2010
- News
Hell? Maybe Not.
bone up on interviewing, etiquette, and, for those seeking positions in finance, analytical skills. Ultimately, about half of graduating MBAs will receive a job offer through an organized interview process, with the other half leveraging... View Details
- 09 Oct 2012
- First Look
First Look: October 9
Abstract Key to the effective use of big data are the analytical professionals known as "data scientists," who can both manipulate large and unstructured data sources and create insights from them. Data scientists are difficult... View Details
Keywords: Sean Silverthorne
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 2023
- Working Paper
The Customer Journey as a Source of Information
By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access,
firms are placing increased emphasis on first-party data (1PD) for marketing decisions.
However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
Padilla, Nicolas, Eva Ascarza, and Oded Netzer. "The Customer Journey as a Source of Information." Harvard Business School Working Paper, No. 24-035, October 2023. (Revised October 2023.)