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- Faculty Publications (104)
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- All HBS Web (309)
- Faculty Publications (104)
- 23 Jul 2018
- Research & Ideas
The Open Office Revolution Has Gone Too Far
(like employee satisfaction). Those are fine for understanding individual perceptions, but aren’t so good at quantifying real behavioral responses and organizational performance outcomes from open offices. The gap between perceptions and... View Details
Keywords: Re: Ethan S. Bernstein
- 24 Nov 2009
- First Look
First Look: Nov. 24
identification. Download the paper: http://www.imanet.org/pdf/11_09_epstein.pdf Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior Authors:Francesca Gino, Lisa Lixin Shu, and Max... View Details
Keywords: Martha Lagace
- September–October 2013
- Article
The Dynamic Advertising Effect of Collegiate Athletics
By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details
Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
- 01 Mar 2010
- News
Alumni Books
resurgence of interest in promoting value-chain development as a way to add value, lower transaction costs, diversify rural economies, and help increase rural household incomes. Using real examples, mostly from African countries, this book reviews and illustrates a... View Details
- Article
Using Gen AI for Early-Stage Market Research
By: James Brand, Ayelet Israeli and Donald Ngwe
Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by surveying... View Details
Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
Brand, James, Ayelet Israeli, and Donald Ngwe. "Using Gen AI for Early-Stage Market Research." Harvard Business Review (website) (July 18, 2025).
- 2023
- Working Paper
The Customer Journey as a Source of Information
By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access,
firms are placing increased emphasis on first-party data (1PD) for marketing decisions.
However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
Padilla, Nicolas, Eva Ascarza, and Oded Netzer. "The Customer Journey as a Source of Information." Harvard Business School Working Paper, No. 24-035, October 2023. (Revised October 2023.)
- 21 Apr 2009
- First Look
First Look: April 21, 2009
on four behavioral patterns through which they acquire information: (1) questioning; (2) observing; (3) experimenting; and (4) idea networking. We develop operational measures of each of these behaviors and... View Details
Keywords: Martha Lagace
- 08 Nov 2011
- First Look
First Look: Nov. 8
Dynamics of Warmth and Competence Judgments, and Their Outcomes in Organizations Authors:Amy J.C. Cuddy, Peter Glick, and Anna Beninger Publication:Research in Organizational Behavior (forthcoming) Abstract Two traits-warmth and... View Details
Keywords: Sean Silverthorne
- 01 Oct 2000
- News
The Class of 1975 in Review
the one I remember most vividly happened in Paul Lawrence's Human Behavior class. A distinguished expert in organizational behavior, Professor Lawrence was known for the intricacy of his blackboard diagrams. The idea of our game was to... View Details
Keywords: J. Hans Stumm
- 01 Jun 2003
- News
Ruling from the Bench
sharpened my analytical skills, which was invaluable for law school and beyond,” she says. “I also greatly enjoyed the courses on organizational behavior and production — some of those lessons were useful... View Details
- 01 Mar 2005
- News
Job Interviews
these are usually project management skills and general business analytic skills, which any industry can use.” What you say in an interview is important, but how you say it also counts. To make a strong impression, Butler advises job... View Details
- 19 Jul 2013
- News
All in Good Time
focused on creating social equity and economic self-sufficiency, Silbert has a simple take on what ties her career together: "I'm a problem solver. I love digging into an issue and the analytical rigor of doing a scan of existing research... View Details
- 16 Nov 2010
- First Look
First Look: November 16, 2010
be avoided by using a more deliberative, analytical decision-making process. In this paper, we describe joint evaluation as an effective tool to help decision makers manage their emotional assessments of morality. Bounded Ethicality in... View Details
Keywords: Sean Silverthorne
- 02 Apr 2018
- Research & Ideas
Is 'Gut Feel' a Good Reason to Invest in a Startup?
published in the Academy of Management Journal. Behavioral psychologists typically divide decision-making processes into two types. Type 1 is characterized by impulsive, instinctual, emotional reactions, often made quickly and without... View Details
- November 2018
- Article
Global Evidence on Economic Preferences
By: Armin Falk, Anke Becker, Thomas Dohmen, Benjamin Enke, David Huffman and Uwe Sunde
This article studies the global variation in economic preferences. For this purpose, we present the Global Preference Survey (GPS), an experimentally validated survey data set of time preference, risk preference, positive and negative reciprocity, altruism, and trust... View Details
Keywords: Economic Preferences; Economics; Behavior; Surveys; Analytics and Data Science; Global Range
Falk, Armin, Anke Becker, Thomas Dohmen, Benjamin Enke, David Huffman, and Uwe Sunde. "Global Evidence on Economic Preferences." Quarterly Journal of Economics 113, no. 4 (November 2018): 1645–1692.
- 20 Oct 2016
- News
Smart Moves
provider of a whole range of services—parking, fuel-price data, intermodal routing—centered on the connected car. Although the majority of our data comes directly from consumers—think of it as crowd sourcing of traffic information—we’re not a consumer brand. We’re a... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
that attract consumers to retailers’ websites. Companies typically have to balance the popularity of these policies in a competitive market with the high costs of managing returns, including shipping and restocking fees that cut into margins. Given the importance of... View Details
- 09 Oct 2012
- First Look
First Look: October 9
Abstract Key to the effective use of big data are the analytical professionals known as "data scientists," who can both manipulate large and unstructured data sources and create insights from them. Data scientists are difficult... View Details
Keywords: Sean Silverthorne
- 21 Oct 2010
- News
Hell? Maybe Not.
bone up on interviewing, etiquette, and, for those seeking positions in finance, analytical skills. Ultimately, about half of graduating MBAs will receive a job offer through an organized interview process, with the other half leveraging... View Details
- 16 Jan 2020
- News
Hitting the High Notes
chat bots in social media, data analytics to enhance candidate experience, and rewards to employees who refer successful hires. For nearly 30 years, Sheridan has been a high-level Human Capital Management consultant and expert on the... View Details
Keywords: Margie Kelley