Behavior - Publications - Faculty & Research

August 2018 (Revised September 2018)
Case

Predicting Purchasing Behavior at PriceMart (A)

By: Srikant M. Datar and Caitlin N. Bowler

This case follows VP of Marketing, Jill Wehunt, and analyst Mark Morse as they tackle a predictive analytics project to increase sales in the Mom & Baby unit of a nationally recognized retailer, PriceMart. Wehunt observed that in the midst of the chaos that surrounded... View Details

Keywords: Data Science; Analytics and Data Science; Analysis; Consumer Behavior; Forecasting and Prediction

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2015
Working Paper

Thick as Thieves? Dishonest Behavior and Egocentric Social Networks

By: Jooa Julia Lee, Dong-Kyun Im, Bidhan Parmar and Francesca Gino

People experience a threat to their moral self-concept in the face of discrepancies between their moral values and their unethical behavior. We theorize that people's need to restore their view of themselves as moral activates thoughts of a high-density personal social... View Details

Keywords: Moral Sensibility; Behavior; Social and Collaborative Networks

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Organizational Behavior Doctoral Students - Faculty & Research

Organizational Behavior Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Jennifer Abel Silvan Baier Yajun Cao Grace Cormier Megan Gorges Bushra Guenoun Elizabeth Johnson Akshita Joshi Caleb Kealoha Kai... View Details

Research Summary

Consumer Decision Making and Behavioral Research

By: John T. Gourville

John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

August 2018 (Revised September 2018)
Supplement

Predicting Purchasing Behavior at PriceMart (B)

By: Srikant M. Datar and Caitlin N. Bowler

Supplements the (A) case. In this case, Wehunt and Morse are concerned about the logistic regression model overfitting to the training data, so they explore two methods for reducing the sensitivity of the model to the data by regularizing the coefficients of the... View Details

Keywords: Data Science; Analytics and Data Science; Analysis; Customers; Household; Forecasting and Prediction

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13 Jan 2014
News

The Science Behind Our Self-Defeating Behavior

19 Aug 2013
News

Studying How Income Inequality Shapes Behavior

2018
Other Teaching and Training Material

Organizational Behavior Reading: Leading Global Teams

By: Tsedal Neeley

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September 12, 2014
Article

How Being Filmed Changes Employee Behavior

By: Ethan Bernstein

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2004
Working Paper

R&D Performance Volatility: A Behavioral Model

By: Francesca Gino and Gary Pisano

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25 Feb 2015
Working Paper Summaries

Thick as Thieves? Dishonest Behavior and Egocentric Social Networks

Keywords: by Jooa Julia Lee, Dong-Kyun Im, Bidhan L. Parmar & Francesca Gino

2016
Chapter

Changing Behavior Beyond the Here and Now

By: Todd Rogers and Erin Frey

Keywords: Persistence; Treatment Effects; Interventions; Behavior

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23 Dec 2019
News

Some of the Difficulties of Driving Behavior Change

17 Aug 2012
Working Paper Summaries

Dividends as Reference Points: A Behavioral Signaling Approach

Keywords: by Malcolm Baker & Jeffrey Wurgler

2012
Article

Behavioral Economics and the Psychology of Fruit and Vegetable Consumption

By: Joe Price and Jason Riis

Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new paradigm emphasizes that consumers do not always make optimal use of available information nor do they always make choices and tradeoffs in a... View Details

Keywords: Plant-Based Agribusiness; Food; Social Marketing; Decision Choices and Conditions; Consumer Behavior; Nutrition

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2008
Chapter

Corporate Honesty and Business Education: A Behavioral Model

By: Rakesh Khurana and Herbert Gintis

Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details

Keywords: Business Education; Ethics; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Culture; Business and Shareholder Relations; Mathematical Methods; Behavior

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February 2019
Article

Bounded Ethicality and Ethical Fading in Negotiations: Understanding Unintended Unethical Behavior

By: McKenzie Rees, Ann E. Tenbrunsel and Max Bazerman

The business scandals in the past several decades led to the rising importance of ethics as a topic central to management scholarship. Behavioral scientists in particular were attracted to the topic in far greater numbers, and the study of ethical decision-making... View Details

Keywords: Ethics; Behavior; Negotiation; Situation or Environment; Perception

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