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  • All HBS Web  (324)
    • People  (3)
    • News  (46)
    • Research  (242)
    • Multimedia  (1)
  • Faculty Publications  (174)
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  • September 1994 (Revised January 2002)
  • Case

BMW: The 7-Series Project (B)

By: Gary P. Pisano and Sharon L. Rossi
Describes the decision made on the 7-Series project with respect to prototyping and its impact on quality. View Details
Keywords: Research and Development; Quality; Auto Industry; Auto Industry; Germany
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Pisano, Gary P., and Sharon L. Rossi. "BMW: The 7-Series Project (B)." Harvard Business School Case 695-013, September 1994. (Revised January 2002.)
  • February 1991 (Revised July 1993)
  • Case

Cultural Change at Nissan Motors

By: John P. Kotter
Depicts the reformation of Nissan Motor Co.'s corporate culture and the company's subsequent turnaround in market share and profits. In 1985, Yutaka Kume became president of Nissan and thereafter, he continually emphasized the need for internal change throughout the... View Details
Keywords: Organizational Change and Adaptation; Organizational Culture; Leadership; Behavior; Governing Rules, Regulations, and Reforms; Change Management; Management; Auto Industry; Auto Industry
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Kotter, John P. "Cultural Change at Nissan Motors." Harvard Business School Case 491-079, February 1991. (Revised July 1993.)
  • 12 Oct 1999
  • Research & Ideas

Decoding the DNA of the Toyota Production System

The Toyota Production System is a paradox. On the one hand, every activity, connection, and production flow in a Toyota factory is rigidly scripted. Yet at the same time, Toyota's operations are enormously flexible and responsive to customer demand. How can that be?... View Details
Keywords: by H. Kent Bowen & Steven Spear; Manufacturing; Manufacturing; Manufacturing
  • 28 Oct 2024
  • Op-Ed

Latino Voters Have Grown More Politically Divided. That’s Not Surprising.

their policy platforms, to appeal to suburban voters. Why demographics are not destiny in politics We are economists, and we study markets. Politics is a competitive one. Just as auto manufacturers don’t sit... View Details
Keywords: by Richard Calvo, Vincent Pons, and Jesse M. Shapiro
  • May 2019
  • Case

Elon Musk's Big Bets Update, 2019

By: David B. Yoffie and Daniel Fisher
This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019. View Details
Keywords: Electric Vehicles; Batteries; Solar Power; Execution; Space Flight; Tesla; SolarCity; SpaceX; Elon Musk; Information Technology; Risk and Uncertainty; Expansion; Renewable Energy; Strategy; Investment; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry
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Yoffie, David B., and Daniel Fisher. "Elon Musk's Big Bets Update, 2019." Harvard Business School Case 719-512, May 2019.
  • 12 Apr 2018
  • Op-Ed

Op-Ed: The Trouble with Tariffs

Stacks of shipping containers waiting to be filled with export goods. ralfgosch In March, when the Trump administration released its proposed tariffs list against China, I was eager to get a look. After all, these are the products from China that we see as unfairly... View Details
Keywords: by Willy C. Shih; Manufacturing; Manufacturing; Manufacturing; Manufacturing; Manufacturing; Manufacturing
  • 01 Oct 2001
  • What Do You Think?

Will Information Technology Really Turn Organizations Upside Down This Time?

command? Or for business? For years, W. Edwards Deming, the father of modern continuous quality improvement, had trouble convincing U.S. (as opposed to Japanese) auto manufacturers to implement the keys to... View Details
Keywords: by James Heskett
  • February 2018
  • Teaching Plan

Tesla in 2015

By: Lynda M. Applegate, Olivia Hull and Sarah Mehta
Teaching Note for HBS No. 817-081. View Details
Keywords: Electric Vehicle; Internal Combustion Vehicle; Battery; Product Distribution; Platform Disruption; Vertical Integration; Patents; Disruption; Innovation and Invention; Disruptive Innovation; Innovation Leadership; Innovation Strategy; Technological Innovation; Energy; Entrepreneurship; Leading Change; Product Marketing; Information Technology; Digital Platforms; Transportation; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; California
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Applegate, Lynda M., Olivia Hull, and Sarah Mehta. "Tesla in 2015." Harvard Business School Teaching Plan 818-009, February 2018.
  • Article

Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey

By: Geoffrey Jones and Asli M. Colpan
This article examines the emergence and development of what became the largest business group in Turkey, the Koç Group. This venture was an important factor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the 1920s. After... View Details
Keywords: Entrepreneurship; Governance; History; Strategy; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Turkey
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Jones, Geoffrey, and Asli M. Colpan. "Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey." Special Issue on Business Groups around the World. Business History 58, no. 1 (2016): 69–88.
  • May 2017 (Revised January 2020)
  • Case

Webasto Roof Systems Americas: Leadership Through Change (A)

By: Francesca Gino and Paul Green
Webasto Roof Systems, Americas, the North American subsidiary of Germany-based Webasto Group, limped into 2014 in poor financial and operational shape. The company's early optimism emerging from the financial downturn had proven naive, and now, five years later, the... View Details
Keywords: Culture Change; Change Management; Leading Change; Crisis Management; Organizational Culture; Manufacturing Industry; Manufacturing Industry; North and Central America
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Gino, Francesca, and Paul Green. "Webasto Roof Systems Americas: Leadership Through Change (A)." Harvard Business School Case 917-015, May 2017. (Revised January 2020.)
  • March 1994 (Revised October 1994)
  • Case

Nissan Motor Co. Ltd.: Target Costing System

Describes Nissan's sophisticated target costing system in the context of new product introduction. On the basis of consumer analysis and a life cycle contribution study, Nissan conducts an exhaustive analysis of component costs to determine whether a new model can be... View Details
Keywords: Cost; Product Development; Manufacturing Industry; Manufacturing Industry; Japan
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Cooper, Robin. "Nissan Motor Co. Ltd.: Target Costing System." Harvard Business School Case 194-040, March 1994. (Revised October 1994.)
  • April 2012 (Revised August 2013)
  • Case

General Motors Technical Center India – Powertrain Engineering

By: Willy Shih, William Jurist, Brian McIntosh and Helen Wang
Prabjot Nanua was proud of the growing capabilities of the General Motors Technical Center India Powertrain Engineering group that he oversaw. Since 2003, engineers there had expanded the center's capabilities, developing a reputation within GM for completing... View Details
Keywords: Decision Choices and Conditions; Business Headquarters; Research and Development; Business Strategy; Manufacturing Industry; Manufacturing Industry; India
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Shih, Willy, William Jurist, Brian McIntosh, and Helen Wang. "General Motors Technical Center India – Powertrain Engineering." Harvard Business School Case 612-074, April 2012. (Revised August 2013.)
  • November 2010
  • Supplement

Magna International, Inc. (B)

By: Timothy A. Luehrman and Yuhai Xuan
Magna International, Inc., a Canadian-based automotive parts manufacturer, is considering whether and how to unwind its dual-class ownership structure. A family trust controlled by the founder owns a 0.65% economic interest in the company but has 66% of the votes via a... View Details
Keywords: Business and Shareholder Relations; Value Creation; Voting; Family Ownership; Cost; Cost vs Benefits; Stock Shares; Governance Controls; Governing and Advisory Boards; Manufacturing Industry; Manufacturing Industry; Canada
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Luehrman, Timothy A., and Yuhai Xuan. "Magna International, Inc. (B)." Harvard Business School Supplement 211-045, November 2010.
  • 2006
  • Article

The Long-Term Value of M&A Activity to Enhance Learning Organizations

Viewing the automobile industry as being made up of independent learning-organisations may reveal some tie-ups that can generate value not easily revealed by traditional financial metrics. The key question to be answered when considering M&A activity between automakers... View Details
Keywords: Mergers and Acquisitions; Business Processes; Manufacturing Industry; Manufacturing Industry
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Heller, Daniel A., Glenn Mercer, and Takahiro Fujimoto. "The Long-Term Value of M&A Activity to Enhance Learning Organizations." International Journal of Automotive Technology and Management 6, no. 2 (2006): 157 – 176.
  • November 2006 (Revised March 2007)
  • Case

Lifan Group - Automobile Production in China

By: Felix Oberholzer-Gee, Tarun Khanna and Elizabeth Raabe
Lifan Group, one of China's premier motorcycle companies, considers entering automobile production. The company plans to assemble a midsize sedan, hoping it will be able to sell this car to affluent families in China and to export it. Domestic demand for cars is... View Details
Keywords: Product Development; Decision Making; Demand and Consumers; Price; Auto Industry; Auto Industry; China
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Oberholzer-Gee, Felix, Tarun Khanna, and Elizabeth Raabe. "Lifan Group - Automobile Production in China." Harvard Business School Case 707-443, November 2006. (Revised March 2007.)
  • January 2006 (Revised March 2007)
  • Case

Dr. Ing. h.c. F. Porsche AG (A): True to Brand?

By: Jeffrey Fear and Carin-Isabel Knoop
Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its... View Details
Keywords: Diversification; Supply Chain Management; Luxury; Insolvency and Bankruptcy; Globalization; Brands and Branding; Manufacturing Industry; Manufacturing Industry
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Fear, Jeffrey, and Carin-Isabel Knoop. "Dr. Ing. h.c. F. Porsche AG (A): True to Brand?" Harvard Business School Case 706-018, January 2006. (Revised March 2007.)
  • April 1994 (Revised April 1995)
  • Case

Volkswagen de Mexico's North American Strategy (A)

In 1988, Volkswagen (VW) consolidated its North American operations in Puebla, Mexico, after shutting down its plant in Pennsylvania. Volkswagen de Mexico had been in operation since the 1960s, but produced almost exclusively for the Mexican market. In the late 1980s,... View Details
Keywords: Organizational Change and Adaptation; Trade; Manufacturing Industry; Manufacturing Industry; Canada; Germany; United States; Mexico
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Shapiro, Helen. "Volkswagen de Mexico's North American Strategy (A)." Harvard Business School Case 794-104, April 1994. (Revised April 1995.)
  • July 1997
  • Teaching Note

Coordination: An Overview TN

By: Ananth Raman
Teaching Note for (9-696-001). View Details
Keywords: Auto Industry; Auto Industry; United States
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Raman, Ananth. "Coordination: An Overview TN." Harvard Business School Teaching Note 698-001, July 1997.
  • October 1995
  • Background Note

Coordination: An Overview

By: Ananth Raman
Designed to accompany Module II of the first-year required course on Technology and Operations Management. Particularly useful in conjunction with Corning Glass Works: Erwin Automotive Plant, Toyota Motor Manufacturing, U.S.A., Inc., Johnson Controls, Automotive... View Details
Keywords: Management; Operations; Technology; Auto Industry; Auto Industry; United States
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Raman, Ananth. "Coordination: An Overview." Harvard Business School Background Note 696-001, October 1995.
  • August 1993
  • Case

General Motors: Smith's Dilemma

By: Nitin Nohria and Sandy Green
Discusses Roger Smith's tenure as CEO of General Motors. Describes his vision for changing General Motors, and how he went about implementing that vision. View Details
Keywords: Change Management; Organizational Change and Adaptation; Management Teams; Leadership Style; Auto Industry; Auto Industry
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Nohria, Nitin, and Sandy Green. "General Motors: Smith's Dilemma." Harvard Business School Case 494-020, August 1993.
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