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Show Results For
- All HBS Web
(740)
- People (1)
- News (311)
- Research (387)
- Events (3)
- Multimedia (23)
- Faculty Publications (189)
- 18 Mar 2016
- News
Apple CEO’s gay rights activism ‘helps boost iPhone sales’
- Article
Contagion or Restitution? When Bad Apples can Motivate Ethical Behavior
By: F. Gino, J. Gu and C. B. Zhong
Gino, F., J. Gu, and C. B. Zhong. "Contagion or Restitution? When Bad Apples can Motivate Ethical Behavior." Journal of Experimental Social Psychology 45, no. 6 (November 2009): 1299–1302.
- 22 Jun 2009
- News
Does Apple Need to Come Clean About its CEO's Health?
- August 2016 (Revised January 2017)
- Case
Accounting for the iPhone Upgrade Program (A)
By: Jonas Heese, Krishna G. Palepu, H. David Sherman and Monica Baraldi
On September 9, 2015, Apple Inc. announced the “iPhone Upgrade Program,” a new way to purchase iPhone models 6s and 6s Plus in Apple’s retail stores throughout the U.S. Next to the strategic implications of the Upgrade Program, financial analysts tried to understand... View Details
Keywords: Accounting; Apple Inc.; iPhone 6s; International Accounting; Electronics Industry; California; United States
Heese, Jonas, Krishna G. Palepu, H. David Sherman, and Monica Baraldi. "Accounting for the iPhone Upgrade Program (A)." Harvard Business School Case 117-020, August 2016. (Revised January 2017.)
- 25 Aug 2011
- News
Can an Apple without Steve Jobs come up with the next big thing?
- 03 Aug 2015
- News
Five lessons for success from tech giants Microsoft, Intel and Apple
- 16 Nov 2023
- News
Google’s Deal with Apple Looms Large as Antitrust Trial Winds Down
- 17 Dec 2019
- Working Paper Summaries
Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How Marketing Hype Hurt Boeing and Apple
By: John A. Quelch
Quelch, John A. "How Marketing Hype Hurt Boeing and Apple." Harvard Business Online—Marketing Know:How (blog). November 2, 2007. https://hbr.org/2007/11/how-marketing-hype-hurt-boeing.
- 28 Jan 2010
- News
Apple Closes In On $50B Mark, A Hurdle That Often Humbles
- 13 Dec 2022
- News
What Elon Musk Can Learn from Steve Jobs’s Return to Apple
- September 12, 2014
- Article
Why the Apple Watch Is a Gift to the Swiss Watch Industry
By: Ryan Raffaelli
Keywords: Technology Change; Innovation and Management; Competition; Manufacturing Industry; Switzerland
Raffaelli, Ryan. "Why the Apple Watch Is a Gift to the Swiss Watch Industry." Reprint H00ZKX. Harvard Business Review (website) (September 12, 2014).
- December 1992
- Supplement
Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape
By: David B. Yoffie
John Sculley describes his thoughts on Apple's future as well as his retrospective view about what he would have done differently. View Details
Yoffie, David B. "Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape." Harvard Business School Video Supplement 793-507, December 1992.
- February 4, 2013
- Guest Column
How Facebook Can Totally Undermine Apple and Google in the Platform Games
By: Andrei Hagiu
Today, Facebook seems like the juggernaut crushing everything in its path, most recently Twitter's Vine app and Yandex's social app. And in its last quarter, Facebook's mobile usage surpassed its web usage—for the first time ever. This is important because Facebook has... View Details
Keywords: Technology Industry
Hagiu, Andrei. "How Facebook Can Totally Undermine Apple and Google in the Platform Games." Wired.com (February 4, 2013).