Apple - Publications - Faculty & Research

22 Aug 2022
News

A Group of Apple Employees Protests Company’s Three-Day-a-Week Office Policy

August 2016 (Revised January 2017)
Case

Accounting for the iPhone Upgrade Program (A)

By: Jonas Heese, Krishna G. Palepu, H. David Sherman and Monica Baraldi

On September 9, 2015, Apple Inc. announced the “iPhone Upgrade Program,” a new way to purchase iPhone models 6s and 6s Plus in Apple’s retail stores throughout the U.S. Next to the strategic implications of the Upgrade Program, financial analysts tried to understand... View Details

Keywords: Accounting; Apple Inc.; iPhone 6s; International Accounting; Electronics Industry; California; United States

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December 2016 (Revised January 2017)
Supplement

Accounting for the iPhone Upgrade Program (B)

By: Jonas Heese, Krishna G. Palepu, H. David Sherman and Monica Baraldi

In October 2016, Apple Inc. announced the financial results for its fiscal year 2016. CEO Tim Cook commented on a very successful fiscal year 2016 and focused on all the positive financial results. However, Apple’s 2016 annual report was also telling another story.... View Details

Keywords: Apple Inc.; iPhone 6s; Accounting; Revenue Recognition; California; United States

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30 Oct 2014
News

Conversation about Apple CEO Time Cook Declaring His Sexual Orientation

2007
Blog

Harvard Business Online—Marketing Know:How: How Marketing Hype Hurt Boeing and Apple

By: John A. Quelch

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28 Jan 2010
News

Apple Closes In On $50B Mark, A Hurdle That Often Humbles

03 Aug 2015
News

Five lessons for success from tech giants Microsoft, Intel and Apple

16 Nov 2023
News

Google’s Deal with Apple Looms Large as Antitrust Trial Winds Down

17 Dec 2019
Working Paper Summaries

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Technology

25 Aug 2011
News

Can an Apple without Steve Jobs come up with the next big thing?

13 Dec 2022
News

What Elon Musk Can Learn from Steve Jobs’s Return to Apple

14 Jul 2014
News

After Kickstarter Failure, Tiggly Finds Success in Apple Store, Other Retailers

26 Nov 2019
News

Apple Has Survived Backlash to the Tech World While Amazon, Google, Facebook and Other Tech Giants Struggle — An Expert on Trust Explains Why

February 4, 2013
Guest Column

How Facebook Can Totally Undermine Apple and Google in the Platform Games

By: Andrei Hagiu

Today, Facebook seems like the juggernaut crushing everything in its path, most recently Twitter's Vine app and Yandex's social app. And in its last quarter, Facebook's mobile usage surpassed its web usage—for the first time ever. This is important because Facebook has... View Details

Keywords: Technology Industry

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June 2010 (Revised August 2010)
Case

Dr. Cameron Powell and AirStrip Technologies: After the Apple Worldwide Developers Conference

Dr. Cameron Powell and his partner, Trey Moore, co-founders of the innovative company, AirStrip Technologies, have developed a series of apps for the iPhone and other smartphones that can help doctors monitor the vital signs of their patients anytime, anywhere. They... View Details

Keywords: Information Technology; Entrepreneurship; Applications and Software; Health Care and Treatment; Mobile and Wireless Technology; Product Development; Information Technology Industry; Health Industry; United States

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