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Publications

Publications

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  • All HBS Web  (740)
    • People  (1)
    • News  (311)
    • Research  (387)
    • Events  (3)
    • Multimedia  (23)
  • Faculty Publications  (189)

Show Results For

  • All HBS Web  (740)
    • People  (1)
    • News  (311)
    • Research  (387)
    • Events  (3)
    • Multimedia  (23)
  • Faculty Publications  (189)
← Page 10 of 740 Results →
  • 18 Mar 2016
  • News

Apple CEO’s gay rights activism ‘helps boost iPhone sales’

  • 22 Aug 2022
  • News

A Group of Apple Employees Protests Company’s Three-Day-a-Week Office Policy

  • January 2020
  • Teaching Note

Apple Pay and Mobile Payments in Australia (A) and (B)

By: Feng Zhu
Citation
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Zhu, Feng. "Apple Pay and Mobile Payments in Australia (A) and (B)." Harvard Business School Teaching Note 620-098, January 2020.
  • Article

Contagion or Restitution? When Bad Apples can Motivate Ethical Behavior

By: F. Gino, J. Gu and C. B. Zhong
Keywords: Ethics; Behavior; Motivation and Incentives
Citation
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Gino, F., J. Gu, and C. B. Zhong. "Contagion or Restitution? When Bad Apples can Motivate Ethical Behavior." Journal of Experimental Social Psychology 45, no. 6 (November 2009): 1299–1302.
  • 22 Jun 2009
  • News

Does Apple Need to Come Clean About its CEO's Health?

  • August 2016 (Revised January 2017)
  • Case

Accounting for the iPhone Upgrade Program (A)

By: Jonas Heese, Krishna G. Palepu, H. David Sherman and Monica Baraldi
On September 9, 2015, Apple Inc. announced the “iPhone Upgrade Program,” a new way to purchase iPhone models 6s and 6s Plus in Apple’s retail stores throughout the U.S. Next to the strategic implications of the Upgrade Program, financial analysts tried to understand... View Details
Keywords: Accounting; Apple Inc.; iPhone 6s; International Accounting; Electronics Industry; California; United States
Citation
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Heese, Jonas, Krishna G. Palepu, H. David Sherman, and Monica Baraldi. "Accounting for the iPhone Upgrade Program (A)." Harvard Business School Case 117-020, August 2016. (Revised January 2017.)
  • 14 Jul 2014
  • News

After Kickstarter Failure, Tiggly Finds Success in Apple Store, Other Retailers

  • 30 Oct 2014
  • News

Conversation about Apple CEO Time Cook Declaring His Sexual Orientation

  • 25 Aug 2011
  • News

Can an Apple without Steve Jobs come up with the next big thing?

  • 03 Aug 2015
  • News

Five lessons for success from tech giants Microsoft, Intel and Apple

  • 16 Nov 2023
  • News

Google’s Deal with Apple Looms Large as Antitrust Trial Winds Down

  • 17 Dec 2019
  • Working Paper Summaries

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Technology
  • 2007
  • Blog

Harvard Business Online—Marketing Know:How: How Marketing Hype Hurt Boeing and Apple

By: John A. Quelch
Citation
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Quelch, John A. "How Marketing Hype Hurt Boeing and Apple." Harvard Business Online—Marketing Know:How (blog). November 2, 2007. https://hbr.org/2007/11/how-marketing-hype-hurt-boeing.
  • 28 Jan 2010
  • News

Apple Closes In On $50B Mark, A Hurdle That Often Humbles

  • 26 Nov 2019
  • News

Apple Has Survived Backlash to the Tech World While Amazon, Google, Facebook and Other Tech Giants Struggle — An Expert on Trust Explains Why

  • 13 Dec 2022
  • News

What Elon Musk Can Learn from Steve Jobs’s Return to Apple

  • 26 Apr 2021
  • News

Apple will spend more than $1 billion on new campus in North Carolina’s Triangle

  • September 12, 2014
  • Article

Why the Apple Watch Is a Gift to the Swiss Watch Industry

By: Ryan Raffaelli
Keywords: Technology Change; Innovation and Management; Competition; Manufacturing Industry; Switzerland
Citation
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Related
Raffaelli, Ryan. "Why the Apple Watch Is a Gift to the Swiss Watch Industry." Reprint H00ZKX. Harvard Business Review (website) (September 12, 2014).
  • December 1992
  • Supplement

Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape

By: David B. Yoffie
John Sculley describes his thoughts on Apple's future as well as his retrospective view about what he would have done differently. View Details
Keywords: Strategy; Perspective; Decision Making; Computer Industry; United States
Citation
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Yoffie, David B. "Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape." Harvard Business School Video Supplement 793-507, December 1992.
  • February 4, 2013
  • Guest Column

How Facebook Can Totally Undermine Apple and Google in the Platform Games

By: Andrei Hagiu
Today, Facebook seems like the juggernaut crushing everything in its path, most recently Twitter's Vine app and Yandex's social app. And in its last quarter, Facebook's mobile usage surpassed its web usage—for the first time ever. This is important because Facebook has... View Details
Keywords: Technology Industry
Citation
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Related
Hagiu, Andrei. "How Facebook Can Totally Undermine Apple and Google in the Platform Games." Wired.com (February 4, 2013).
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