Age - Publications - Faculty & Research

01 Aug 2019
What Do You Think?

Has the Twitter Age Left the Case Method Behind?

ease of use by instructors, and even useability in an age of “fake facts.” The most negative views came from those experiencing problems arising largely from the way cases were being taught or used. Those utilizing the method in their... View Details

Keywords: by James Heskett; Education

14 Feb 2022
News

Curiosity, Not Coding: 6 Skills Leaders Need In the Digital Age

November 2021
Article

Corporate Strategy and the Theory of the Firm in the Digital Age

By: Markus Menz, Sven Kunisch, Julian Birkinshaw, David J. Collis, Nicolai J. Foss, Robert E. Hoskisson and John Prescott

The purpose of this article is to reinvigorate research in the intersection of corporate strategy and the theory of the firm in light of the rapid advancement of digital technologies. Using the theory of the firm as an interpretive lens, we focus our analysis on the... View Details

Keywords: Digitalization; Multi-business Firm; Scale And Scope; Theory Of The Firm; Corporate Strategy; Technological Innovation; Competitive Advantage; Organizational Design; Theory; Research; Digital Transformation

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October 2021 (Revised May 2023)
Case

FirstLight Power – Pumped Storage for the (New) Ages

By: Jurgen Weiss

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06 Jun 2024
News

How to Get Hired in the Age of AI

28 Apr 2019
News

How One Independent Bookstore Succeeds in the Amazon Age

13 Feb 2017
News

A guide for CEOs in the age of Trump

October 2019
Supplement

TSG Hoffenheim: Football in the Age of Analytics (B)

By: Feng Zhu, Sascha L. Schmidt, Karim R. Lakhani and Sebastian Koppers

Supplement for the (A) case (HBS No. 616-010). View Details

Keywords: Football; Soccer; Bundesliga; Analytics; Innovation; Innovation And Strategy

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07 Jan 2020
News

Indie booksellers innovate to survive the age of Amazon

10 Aug 2016
News

The meaning of trust in the age of Airbnb

13 Apr 2016
News

Consumer Reports in the Age of the Amazon Review

Video

Climate Change, Society, and Business in the Digital Age

31 May 2024
Video

Karim Lakhani - Competing in the Age of AI

30 Jun 2020
News

Disruption Amidst Disruption: Fintech in the Age of Coronavirus

April 2021 (Revised August 2021)
Case

Borusan CAT: Monetizing Prediction in the Age of AI (A)

By: Navid Mojir and Gamze Yucaoglu

Borusan Cat is an international distributor of Caterpillar heavy machines. Esra Durgun (Director of Strategy, Digitization, and Innovation) and Ozgur Gunaydin (CEO) seem to have bet their careers on developing Muneccim, a new predictive technology that is designed to... View Details

Keywords: Monetization Strategy; Artificial Intelligence; AI; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey

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2020
Working Paper

How to Build Enduring Brands in the Digital Age

By: David J. Collis and William Collis

What makes a brand last? It’s a deceptively simple question, but its answer separates sustainable success from eventual obscurity. Almost every company devotes significant resources to defining their brand. But few ask the more important question: how to... View Details

Keywords: Brands and Branding; Adaptation; Strategy

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