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- May 2024
- Tutorial
Crash Tutorial on Cash Flow Statements for MBA Students
By: Jung Koo Kang
Keywords: Cash Flow
- March 2024
- Tutorial
FRC: The Balanced Scorecard
By: Trevor Fetter
This brief video tutorial explains the concept and application of The Balanced Scorecard, developed by Prof. Robert Kaplan of HBS. It has been used in the MBA required course, Financial Reporting and Control. View Details
Keywords: Balanced Scorecard
- 2022
- Book
Tutorials in Operations Research: Emerging and Impactful Topics in Operations
By: Mabel Chou, Hise O. Gibson and Bradley Staats
Chou, Mabel, Hise O. Gibson, and Bradley Staats, eds. Tutorials in Operations Research: Emerging and Impactful Topics in Operations. Catonsville, MD, USA: Institute for Operations Research and the Management Sciences (INFORMS), 2022.
- April 2015
- Tutorial
Introduction to International Macroeconomics
By: Laura Alfaro and Elizabeth A. Meyer
This tutorial is a web-based, interactive program which will provide students with an introduction to the basic principles of macroeconomics and international macroeconomics. View Details
- April 2015
- Teaching Note
International Macroeconomics — An Online Tutorial
By: Laura Alfaro and Elizabeth A. Meyer
This is the Teaching Note to accompany "International Macroeconomics", HBS Tutorial 715-702. View Details
- April 2014
- Supplement
Conjoint Analysis: Online Tutorial Supplement Slides
By: Elie Ofek and Olivier Toubia
Ofek, Elie, and Olivier Toubia. "Conjoint Analysis: Online Tutorial Supplement Slides." Harvard Business School PowerPoint Supplement 514-126, April 2014.
- April 2014
- Tutorial
Conjoint Analysis: Online Tutorial
By: Elie Ofek and Olivier Toubia
The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going... View Details
- April 2014
- Teaching Note
Conjoint Analysis: Online Tutorial
By: Elie Ofek and Olivier Toubia
This teaching note is intended to assist instructors who plan to use the Conjoint Analysis: Online Tutorial (514-712) as part of a course or program of study. Pedagogically, the teaching note provides an overview of the Conjoint Analysis: Online Tutorial, the key... View Details
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Customer Lifetime Value
By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details
Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Pricing for Profit
By: Thomas Steenburgh and Jill Avery
What price is right? Figuring out the best price for your product or service can be nerve-wracking. Your new product launch or marketing campaign's success—perhaps even your career advancement—may hinge on the price you choose. So how do you select a price that's... View Details
Keywords: Quantitative Analysis; Tools; Pricing; Profitability Analysis; Pricing Strategy; Marketing Strategy; Marketing
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Pricing for Profit. Tool. Harvard Business Review Press, 2013. Electronic.
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Market Sizing
By: Jill Avery and Thomas Steenburgh
Market size matters. On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fit that gaping revenue hole—and is worth the team's scarce marketing and product development resources? You need hard data to... View Details
Avery, Jill, and Thomas Steenburgh. Harvard Business Review's Go to Market Tools: Market Sizing. Tool. Boston, MA, USA: Harvard Business Review Press, 2013. Electronic.
- September 2008
- Class Lecture
Leading Change and Organizational Renewal
By: Michael L. Tushman and Charles O'Reilley
Executives who return from campus-based executive programs ready to make changes often find employees resistant to new ideas. The Leading Change and Organizational Renewal multimedia resource was created to ease transitions and empower the teacher as leader. This... View Details
- February 2007
- Teaching Note
HBS Financial Accounting Tutorial (TN)
By: David F. Hawkins and Paul M. Healy
- February 2007
- Tutorial
HBS Financial Accounting Tutorial
By: David F. Hawkins and Paul M. Healy
Keywords: Accounting
- February 2007
- Tutorial
Measuring Marketing Performance
By: John A. Quelch
In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
- March 2006
- Teaching Note
Principles of Microeconomics for Strategists - An Online Tutorial (TN)
By: Felix Oberholzer-Gee and Pai-Ling Yin
Teaching Note to 705-801. View Details
Keywords: Music Industry
- May 2005
- Teaching Note
Pre-matriculation Accounting Tutorial (TN)
By: David F. Hawkins and Paul M. Healy
Keywords: Accounting
- January 2005
- Tutorial
Buying Time
By: Robert S. Kaplan
Managers must frequently make decisions involving trade-offs between cash flows to be paid or received at different points in time. Accountants, in turn, must describe transactions that involve the payment and/or receipt of cash far in the future. This interactive... View Details
- December 2004
- Teaching Note
Yield Curves and Bond Ratings Tutorial (TN)
Teaching Note to (9-204-712). View Details
- September 2004 (Revised January 2006)
- Tutorial
Introduction to Cost Accounting Systems
By: David F. Hawkins, V.G. Narayanan, Jacob Cohen and Michele Jurgens
Covers the basics of cost system design, demonstrating in a clear, step-by-step fashion how costs are assigned to cost objects. Key concepts include direct and indirect costs, two-stage allocation, cost pools, and cost drivers. Also provides a brief review of several... View Details