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  • Fast Answer

Business of Sports

demographics, brand shares, consumer market size, imports and sponsorship for all major sports. Statista Dossiers and reports covering the sports industry, the sports betting... View Details
  • 2016
  • Working Paper

More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

By: Ragnar Lund and Stephen A. Greyser
Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details
Keywords: Sponsorship; ＂Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe
Related
  • 16 Mar 2022
  • Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports

sports industry, a Corporate Strategy internship at Nike. “I was excited about Corporate Strategy because it was a role that would allow me to come into an organization and see the most across various functions,” Laitsas recalled. “In my... View Details
  • 20 Sep 2021
  • Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.

new role and making an impact on the sports industry from the front office. Posting Up on Wall Street Sports have been a part of Laitsas’ life for as long as he can remember. Growing up in the inner city of... View Details
  • 2021
  • Working Paper

MLS as a Sports Product—The Prominence of the World's Game in the U.S.

By: Stephen A. Greyser and Kenneth Cortsen
The purpose of this Working Paper is to analyze how soccer at the professional level in the U.S., with Major League Soccer as a focal point, has developed over the span of a quarter of a century. It is worthwhile to examine the growth of Major League Soccer (MLS) from... View Details
Keywords: Soccer; Major League Soccer; Sports; Growth and Development; Organizational Structure; Business Model; Sports Industry; United States
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  • 01 Jun 2024
  • News

3-Minute Briefing: David Perpich (MBA 2007)

personalized sports page, with the best reporting and analysis from 450 journalists about the teams and players you care about and the biggest and most compelling stories in sports. I’m a Washington... View Details
Keywords: Julia Hanna; sports reporting; digital media; strategy; management
  • 27 Mar 2015
  • News

The Sales Director Who Turned Work into a Fantasy Sports Competition

  • 02 Nov 2021
  • News

Row On

Hamlin (MBA 1978), who died in May of Alzheimer’s Disease at the age of 74. Hamlin, who represented the United States in the 1968 Mexico City Olympics and at the World Rowing Championships in 1969 and 1970, continued to compete internationally after moving to England... View Details
Keywords: rowing; obituary; sports; retirement; Alzheimer's Disease; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Jun 2002
  • News

Up to the Challenge: Martin Gonzalez - Quiet Courage

says. “It was the most emotional day of my life.” A second surgery and an extended round of chemotherapy — every Friday afternoon from March through November 2001 — followed. “I felt the sickest over the weekends, so I was able to attend most classes and keep up with... View Details
Keywords: Deborah Blagg; courage; sports; illness; cancer; international students; Architectural, Engineering, and Related Services; Professional Services; Food Manufacturing; Manufacturing
  • 01 Mar 2014
  • News

Insight: Yenball

Business of Sports course and has conducted research for both professional teams and leagues. In a new HBS working paper, he and Isao Okada—a journalist and former Fulbright visiting scholar at Harvard's Reischauer Institute of Japanese... View Details
Keywords: Morrell, Daniel; Masahiro Tanaka; Hideki Matsui; Isao Okada; business of sports; Arts, Entertainment
  • 01 Jun 2023
  • HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

cannot be valuable within an organization.” As his community deteriorates, Miller’s behavior spirals How did Miller end up in prison in the first place? Research shows that poverty and imprisonment are closely linked. A 2018 Brookings View Details
Keywords: by Dina Gerdeman; Apparel & Accessories
  • April 2013
  • Article

Gendered Races: Implications for Interracial Marriage, Leadership Selection, and Athletic Participation

By: Adam D. Galinsky, Erika V. Hall and Amy J.C. Cuddy
Six studies explored the overlap between racial and gender stereotypes and the consequences of this overlap for interracial dating, leadership selection, and athletic participation. Two initial studies, utilizing explicit and implicit measures, captured the stereotype... View Details
Keywords: Stereotypes; Attraction; Prejudice and Bias; Leadership; Race; Attitudes; Family and Family Relationships; Sports; Gender; United States
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  • 24 Apr 2020
  • Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

as a recruitment tool, and 43 percent are using these sites to screen candidates. LinkedIn continues to be the most popular social media tool, but organizations also report using Facebook, Twitter, professional association sites, and... View Details
Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports
  • 30 Aug 2006
  • Op-Ed

The Compensation Game

compared this trend to the soaring increase during this period in the compensation of other "stars," such as top baseball, basketball, and football players. Reports about the high pay of star athletes are often greeted with awe... View Details
Keywords: by Lucian Bebchuk & Rakesh Khurana
  • 12 Apr 2011
  • First Look

First Look: April 12

monitoring efforts as well as the syndication process. Working Papers The Consequences of Mandatory Corporate Sustainability Reporting Authors: Ioannis Ioannou and George Serafeim Abstract : We examine the effect of mandatory... View Details
Keywords: Sean Silverthorne
  • November 2022 (Revised February 2024)
  • Case

The Globalization of Manchester City Football Group

By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details
Keywords: Business Ventures; Acquisition; Business Conglomerates; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Globalized Markets and Industries; Markets; Demand and Consumers; Marketing; Brands and Branding; Organizations; Organizational Change and Adaptation; Sports; Strategy; Competition; Competitive Advantage; Diversification; Expansion; Sports Industry; Europe; United Kingdom; England; South America; Brazil
Related
  • February 2022
  • Article

Sugar-sweetened Beverage Purchases and Intake at Event Arenas with and without a Portion Size Cap

By: Sheri Volger, James Scott Parrott, Brian Elbel, Leslie K. John, Jason P. Block, Pamela Rothpletz-Puglia and Christina A. Roberto
This is the first real-world study to examine the association between a voluntary 16-ounce (oz.) portion-size cap on sugar-sweetened beverages (SSB) at a sporting arena on volume of SSBs and food calories purchased and consumed during basketball games. Cross-sectional... View Details
Keywords: Sugar-sweetened Beverages; Nutrition Policy; Obesity Prevention; Portion Sizes; Nutrition; Policy; Health; Behavior
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  • 25 Oct 2011
  • Research & Ideas

Chasing Stars: Why the Mighty Red Sox Struck Out

have studied the issue in multiple industries, including the equally competitive fields of sports and investment banking. After examining the careers of more than 1,000 Wall Street analysts, for instance, they found that analysts who were... View Details
Keywords: by Carmen Nobel; Sports; Sports
  • September 2022
  • Case

Blake Sports: Evolution of the CEO and the Executive Team

By: Boris Groysberg and Katherine Connolly Baden
Cameron (Cam) Barker, CEO and Founder of Blake Sports Apparel, sat in his office at his company’s headquarters in Birmingham, England, feeling stunned and disappointed. Only a few minutes prior, he had wrapped up a meeting with CFO James Ryan, a highly-respected star... View Details
Keywords: Leadership And Managing People; Leadership Skills; Team Dynamics; Team Effectiveness; Team Leadership; Team Management; Leadership Style; Leadership; Management; Management Skills; Management Style; Talent and Talent Management; Groups and Teams; United Kingdom
Related
  • 15 Sep 2009
  • First Look

First Look: September 15

and mobs of desperate people. IBM's actions, as well as many others reported on by Rosabeth Moss Kanter, capture the emerging zeitgeist of business: the vanguard company simultaneously pursuing-and creating synergy between-opportunity,... View Details
Keywords: Martha Lagace