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November 2015 (Revised May 2016)
Case

Aspiring Minds

By: Karim R. Lakhani, Marco Iansiti and Christine Snively

By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning... View Details

Keywords: Information Technology; Strategy; Higher Education; Technological Innovation; Employment; Technology Industry; India; China

17 Jun 2013
News

Mind Perception

February 2011
Article

Mind Perception: Real but Not Artificial Faces Sustain Neural Activity beyond the N170/VPP

By: Thalia Wheatley, Anna Weinberg, Christine E. Looser, Tim Moran and Greg Hajcak

Faces are visual objects that hold special significance as the icons of other minds. Previous researchers using event-related potentials (ERPs) have found that faces are uniquely associated with an increased N170/vertex positive potential (VPP) and a more sustained... View Details

Keywords: Neuroscience; Mind Perception; Social Psychology; Face Perception; Personal Characteristics; Science; Cognition and Thinking

Read Now

14 Nov 2013
News

The mindfulness business

September 2002
Background Note

Presence of Mind

By: Michael A. Wheeler

This case is reflection on the importance of acquiring presence of mind in negotiations. Using a variety of metaphors, the case explores different ways for negotiators to achieve this selfawareness. Athletes experience the phenomenon of "being in the zone," artists and... View Details

Keywords: Management Skills; Negotiation Tactics; Negotiation Style; Interpersonal Communication; Decision Making

01 Dec 2012
News

Tidy Minds

In a wide-ranging Q&A in the "Global Manager" column of the New York Times (September 2, 2012), Sir Martin Sorrell (MBA 1968), chief executive of the WPP Group, the world's largest advertising and marketing firm, had some thoughts on personnel and the hiring process.... View Details

Keywords: Advertising, Public Relations, and Related Services; Professional Services

November–December 2010
Article

Mindful Leadership

By: William W. George

Keywords: Leadership

Read Now

05 Nov 2017
News

Mind Games

21 Jun 2013
News

The Tipping Point for Mindfulness

June 2021
Teaching Plan

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson

Teaching Plan for HBS Case No. 521-102.: "Headspace vs. Calm: A Mindful Competition" View Details

07 Sep 2010
Research & Ideas

Mindful Leadership: When East Meets West

that a Buddhist Rinpoche and a leadership professor have joined forces to explore this subject and see how Eastern teaching can inform our Western thinking about leadership and vice versa," George says. You can read George's summary of the View Details

Keywords: by Sean Silverthorne

November 1999
Case

Interactive Minds (B)

By: Ashish Nanda, Thomas J. DeLong, Christina L. Darwall and Scot H. Landry

Two recent Harvard Business School graduates start a venture capital/consulting firm focused on opportunities related to the Internet. View Details

Keywords: History; Venture Capital; Internet and the Web; Capital Structure; Entrepreneurship; Consulting Industry

November 1997 (Revised October 2000)
Case

Interactive Minds (A)

By: William A. Sahlman, Michael J. Roberts and Christina L. Darwall

The efforts of two recent Harvard Business School graduates to start a venture capital/consulting firm focused on opportunities related to the Internet are recounted. Raises the question of what the nature of this opportunity is, how well-positioned the protagonists... View Details

Keywords: Venture Capital; Internet and the Web; Market Entry and Exit; Financing and Loans; Business Startups; Consulting Industry

17 Jun 2016
News

Minding God’s Money

“Financial management in churches is stewardship over money that really belongs to God,” says Adrienne Thomas (MBA 1991), who has held fast to that perspective in a 20-year career in top financial posts at some of the largest Christian-related ministries in the United... View Details

May 2021 (Revised May 2022)
Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson

By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details

Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom

01 Jun 2013
News

Minding The Gap

ROLE MODELS: Baltimore principal Cindy Harcum says PELP's strength is helping participants consider the application of business models while understanding the unique challenges of their field. A grizzled Baltimore cabbie does a double take when an out-of-town visitor... View Details

Keywords: Deborah Blagg; Blagg, Deborah; Colleges, Universities, and Professional Schools; Educational Services; Educational Support Services; Educational Services; Elementary and Secondary Schools; Educational Services

February 1998
Teaching Note

Interactive Minds TN

Teaching Note for (9-898-072). View Details

Keywords: Consulting Industry