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Publications
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- Faculty Publications (54)
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- May 2024 (Revised June 2024)
- Case
Together for Sustainability
This case documents the origin and development of Together for Sustainability (TfS), a chemical industry initiative dedicated to raising sustainability standards throughout the industry’s supply chains. In 2011, six Chief Procurement Officers (CPOs) from some of the... View Details
- February 2024
- Case
ReSpo.Vision: The Kickstart of an AI Sports Revolution
By: Paul A. Gompers, Elena Corsi and Nikolina Jonsson
This case study explores the growth journey of Polish computer vision sports start-up ReSpo.Vision in an emerging entrepreneurial ecosystem. By providing 3D data and analysis to soccer clubs, ReSpo.Vision achieved significant milestones with a €1 million seed round, an... View Details
Keywords: Business Startups; Business Plan; Experience and Expertise; Talent and Talent Management; Decisions; Decision Choices and Conditions; Forecasting and Prediction; Entrepreneurship; Venture Capital; AI and Machine Learning; Analytics and Data Science; Applications and Software; Business Strategy; Sports Industry; Technology Industry; Poland; Europe
- February 2024
- Article
Conveying and Detecting Listening in Live Conversation
By: Hanne Collins, Julia A. Minson, Ariella S. Kristal and Alison Wood Brooks
Across all domains of human social life, positive perceptions of conversational listening (i.e., feeling heard) predict well-being, professional success, and interpersonal flourishing. But a fundamental question remains: Are perceptions of listening accurate? Prior... View Details
- October 2023
- Teaching Note
Metaverse Wars
By: Andy Wu and Matt Higgins
Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details
- February 2023
- Case
Roblox: Virtual Commerce in the Metaverse
By: Ayelet Israeli and Nicole Tempest Keller
In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,... View Details
Keywords: Entertainment; Games, Gaming, and Gambling; Market Design; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Business Strategy; Economics; Economy; Economic Systems; Advertising; Advertising Campaigns; Digital Platforms; Markets; Price; Innovation and Management; Entertainment and Recreation Industry; Video Game Industry; Technology Industry; United States; California; North America; South America; Asia; Europe
- January 2023 (Revised June 2023)
- Case
Replika: Embodying AI
By: Shikhar Ghosh, Shweta Bagai and Marilyn Morgan Westner
Replika was a virtual AI companion that provided a way for people to process their emotions, build connections in a safe environment, and get through periods of loneliness. The chatbot fulfilled a user's need for a friend, romantic partner, or purely an emotional... View Details
- November 2022
- Teaching Note
Peloton Interactive, Inc: Creating the Immersive Connected-Fitness Category
By: Robert J. Dolan
Teaching Note for HBS Case No. 520-105. View Details
- July 2022
- Background Note
FIELD Immersion 2022: Lawrence, Massachusetts
By: Laura Alfaro and Tom Quinn
- July 2022
- Background Note
FIELD Immersion 2022: Tulsa, Oklahoma
By: Prithwiraj (Raj) Choudhury and Annelena Lobb
- June 2022
- Background Note
FIELD Immersion 2022: Albuquerque, New Mexico
By: Alberto Cavallo and Stacy Straaberg
- June 2022
- Background Note
FIELD Immersion 2022: Louisville, Kentucky
By: Len Schlesinger and Alexis Lefort
- June 2022
- Background Note
FIELD Immersion 2022: Pittsburgh, Pennsylvania
By: Vikram S. Gandhi and Zeke Gillman
- June 2022
- Background Note
FIELD Immersion 2022: Salt Lake City, Utah
By: Alan MacCormack and Kerry Herman
- June 2022
- Background Note
FIELD Immersion 2022: San Antonio, Texas
By: Tarun Khanna, Sara Fleiss and James Barnett
- June 2022
- Background Note
FIELD Immersion 2022: Shreveport, Louisiana
By: Hise Gibson and Michael Norris
- June 2022
- Background Note
FIELD Immersion 2022: Birmingham, Alabama
By: Monique Burns Thompson and Julia Kelley
- June 2022
- Background Note
FIELD Immersion 2022: Chattanooga, Tennessee
By: Caroline M. Elkins and Tom Quinn
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States