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Youngme Moon
Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book,
Keywords: advertising; automobiles; automotive; clothing; communications; computer; consumer products; e-commerce industry; electronics; entertainment; fashion; high technology; home video games; information; information technology industry; internet; marketing industry; music; pharmaceuticals; toy; video games
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a category is in some way... View Details
Keywords: by Youngme Moon
- 27 May 2021
- News
Professor Profiles: Youngme Moon, Harvard Business School
- 01 Mar 2012
- News
1st-Year MBAs Learn from Global Partners
students’ global awareness and to providing action-based, integrated learning experiences,” said HBS professor Youngme Moon, senior associate dean and chair of the MBA Program. Students began preparing for their global projects in early... View Details
- 01 Mar 2012
- News
Great Expectations
a significant investment of human and financial capital. Support from alumni and friends has been and will continue to be a crucial element of our success. It gives us the courage to build on our legacy. Your support and your expectations drive our success. View Details
- 19 Dec 2018
- News
When Your Moon Shots Don’t Take Off
- Web
Laura Moon Archives | Social Enterprise
Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact 1 Results Remembering SEI’s Founding Dean: John McArthur (MBA 1959, DBA 1963) Laura Moon 03 Oct... View Details
- June 2021 (Revised December 2021)
- Case
The Lunar Gateway, Moon vs. Mars, and the Political Governance of Space Activities
By: Matthew C. Weinzierl and Mehak Sarang
In 2017, the Trump Administration made a bold claim—that they would return the next man and the first woman to the lunar surface by 2024, this time to establish a sustainable presence to enable further exploration in the solar system. With the Artemis Program, NASA has... View Details
Keywords: Space; Space Economy; Aerospace; Nasa; Governance; Policy; International Relations; Infrastructure
Weinzierl, Matthew C., and Mehak Sarang. "The Lunar Gateway, Moon vs. Mars, and the Political Governance of Space Activities." Harvard Business School Case 721-059, June 2021. (Revised December 2021.)
- 18 Jul 2019
- News
Apollo 11 Astronaut Michael Collins Reflects on the 50th Anniversary of the Moon Landing
In celebration of the 50th anniversary of 1969’s successful Apollo 11 voyage, Michael Collins (AMP 69, 1974) has been sharing his memories of the famous, three-man moon mission. Collins played a critical support role while Buzz Aldrin and... View Details
- 01 Sep 2010
- News
Dare to be Different
MOON: “Differentiation is not a formula. Rather, it’s a way of thinking.” Professor Youngme Moon, who teaches one of HBS’s most popular electives (Consumer Marketing), has recently published her first book. In Different: Escaping the... View Details
- 01 Dec 2014
- News
Dressing by Number
Taking Tailoring High Tech Katrina Lake Dressing by Number Dressing by Number Karen Moon Making Big Data Fashionable Making Big Data Fashionable Ivy Ross Creating the Shopping... View Details
- 04 Mar 2018
- News
The Case Centre Awards and Competitions 2018
- 02 Apr 2018
- News
Fixing the Culture at Uber
- 26 Apr 2010
- Research & Ideas
When Other Companies Compete Like Crazy, Dare to Be Different
Want to be different? Change your world, not your tactics. As HBS professor Youngme Moon argues in Different: Escaping the Competitive Herd, competition too often breeds conformity. Yet there is plenty of... View Details
Keywords: by Sarah Jane Gilbert
- 17 Mar 2020
- News
Reflections on the Ongoing Coronavirus Crisis
- Blog
Tech Power at HBS: Faculty Boost Technology Ecosystem
HBS professors are widely recognized for their role as thought leaders. But recently, two of our faculty members were recognized for their role in advancing the technology sector itself: The Boston Globe included Youngme E. View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative... View Details
- 09 Jan 2012
- News